The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
7. Over 15% of internet traffic is cat-
related and CNN estimated that there could be
around 6.5 billion cat pictures on the
internet.
There are over 2 million cat videos on
alone.
36. If objective == awareness;
KPIs = impressions and engagement,
If objective == website visits;
KPIs = link clicks, page views, and bounce
rate,
If objective == sales;
KPIs = leads, conversions, and revenue,
38. If objective == awareness;
do: Create value-based content and augment it by
optimising your social advertising strategy to get more
impressions
If objective == website visits;
do: Optimise your social campaigns for link clicks, and
not engagement!
42. Use a social tool that helps you attribute social media leads to sales.
43. Set up Google Analytics
and use UTM codes to
track the activity of
visitors coming to your
website from a specific
campaign, post, or ad.
44. Understand the demographics of your audience and track
the number of visitors who converted after viewing your
Facebook ad – whether or not they click on it.
Also identify your best performing ads!