The Stories You Didn't Know You Had - Chad Illa-Petersen, The Story Catcher LLC
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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The Stories You Didn't Know You Had - Chad Illa-Petersen, The Story Catcher LLC
- 1. MASTER CLASS NASHVILLE, TN ~ MAY 31 - JUNE 1, 2023 DIGIMARCONMIDSOUTH.COM | #DigiMarConMidSouth Chad Illa-Petersen LEAD STORY CATCHER THE STORY CATCHER LLC The Stories You Didn't Know You Had
- 24. SAVED HIS LIFE
- 29. HERO HARVEST HURDLE RELATABLE (PERSONAS) GOALS AND IDEAS SMOOTH SAILING STRUGGLE BOTTOM FALLS OUT BUT RESOLUTION
- 30. CUSTOMER JOURNEY NARRATIVE AND EMOTION
- 32. KNOW DO BELIEVE WHO YOU ARE HOW YOU ARE DIFFERENT SOLUTION OFFERED HOW TO CONTACT PROOF + EMOTION CONSISTENT VOICE PERSUASIVE NARRATIVES CTA MAKE IT CLEAR CONVERT
- 33. CONVERT STORY-DRIVEN MARKETING MATERIALS SALES PITCHES AND PRESENTATIONS CUSTOMER SUCCESS STORIES
- 36. • QUIET PLACE • PEN AND PAPER • 3-MINUTE TIMER • CHOOSE A WORD • START WRITING • NO GRAMMAR, SPELLING, COMPLETE STORIES • DO NOT STOP UNTIL TIME
- 38. YOU JUST HAVE TO FIND THEM