It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage. In this opening keynote, marketers will walk away with the following: - What the most important trends are digital marketing - How these trends are likely to impact their brands in the months and years ahead - What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack

1. WHERE DIGITAL MARKETING IS
HEADED: HOW TO ARRIVE
BEFORE THE COMPETITION
Ronell Smith
ronell.smith@moz.com | @ronellsmith

3. Looks Can Be Deceiving

4. I’m not
prepared for
this!

5. Sentiment Of Marketers

7. Let’s Start with the
Obvious Ingredients of Better Marketing

9. The world is freaking complicated, so let
me start with everything I don’t know …
900 years from now, I will fix what’s
broken today. …Get good at what you
do.”

10. Get GOOD
at what you
DO.

11. Our Past Contains Clues About The
Future

12. 2015

13. Tweets Go
Organic!

14. Google
Non-Mobile-
Friendly
Websites

15. Content
Shock

16. Rich
Answer

17. User Experience Became A Priority
Almost
Everone

18. MObilegedd
on
APRIL - 2016

19. 5 Big Trends that will Impact
Digital Marketing in 2016

20. RankBrain:
Google’s New
Machine Learning
Algorithm
#1

21. Unique
Queries

22. RankBrain
On Display?

23. MObilegedd
on
Links
Content
RankBrain

24. Web
Searcher

27. Strategy: Have one goal
for each page on your site.
Continue optimizing for
that goal.

28. Mobile & Voice
Search
Dominance
#2

30. The Future
Has Arrived

31. 55% of teens and
41% of adults use
voice search every
day. –Google
Google Study

32. Local Intent
Reigns Supreme

33. I want it
fast; I want
hassle-free.

34. Review Grade +
Proximity=
Winning

35. Request-review
form is a game-
changer

36. MObilegedd
on

37. Become a 10X
Brand#3

38. Brands deliver the
best experience,
consistently.

39. “Your brand must be 10X better
known, 10X more trusted, 10X
more referenced,” says Eric Enge,
CEO, Stone Temple Consulting

40. Key Components
of 10X Brands

41. Positive Ubiquity

42. I’m here
for you.
Don’t make
this creepy.

43. Share
ONLY
the best
content

44. Go Above & Beyond

45. YouMoz
Encourage SME’s On Staff

46. Your Audience = Protection

47. Audience FTW

48. YouMoz
Top Of Mind > Tops In SERPs

49. Be The Best
Answer On The
Web
#4

50. It might be better to be
No. 0 than to be No.1—
Dr. Pete, Moz

51. One brand
owns TWO
top organic
spots

52. Stone Temple Consulting

53. Plumbing
Client’s
Perception
Of Our results

54. Get GOOD
at what you
DO.

55. Get good at
what YOU
do.

56. Ronell Smith
ronell.smith@moz.com| @ronellsmith
THANK YOU