Integrated engagement with top bloggers in the field of travel, technology, finance, and lifestyle around the launch of American Express eZeClick.

1. EZECLICK
INFLUENCER ENGAGEMENT - REPORT

2. MEETUP

3. BLOGGERS
 5 bloggers were CHOSEN basis popularity/
reputation/social influence
 Leading influencers from the field of lifestyle,
finance, travel, technology, and automobile

4. PHOTOS

5. PHOTOS

6. ENGAGEMENT: EXPERIENTIAL ADVOCACY
 Each blogger was given a ₹5K pre-loaded American Express Card to experience the eZeClick solution.
 The bloggers used the card to shop online for the entire week, and shared their experiences- online.
 Some bloggers ran a contest for a week on their blog, to share the eZeClick experience and create
excitement among their online audience.
 Five winners will get ₹1Kpre-loaded American Express Card each.
 At the end of the contest, the bloggers get another ₹5K pre-loaded American Express Card as
gratification.

7. REACH

8. ABHISHEK BHATNAGAR
 Technology Blogger
 Runs a network of five technology blogs
 Article:
 http://www.technixupdate.com/american-express-
ezeclick-make-life-easy-to-pay-online-without-
remembering-credit-card-details/
 3.3K Twitter Followers
 3.8K YouTube Subscribers
 18000+ email subscribers
 4000+ daily visitors

9. ABHISHEK BHATNAGAR
 Contest:
 http://www.technixupdate.com/technix-update-giveaway-win-rs-1000-inr-gift-card-for-online-shopping-every-day/
 Five days, five questions. One winner selected each day.
 Questions:
 Wheh was the first online shopping system launched on internet ?
 What is the name of the first electronic digital computing device ?
 What was the name of Google Adsense before it became google adsense ?
 What were the 3 names first android phone sold in several countries ?
 What are the first 3 phones launched by Nokia ?

10. ABHISHEK BHATNAGAR

11. ROHIT KHURANA
 Technology & Automobile Blogger
 6K Facebook Fans
 Article:
 http://www.intellectdigest.in/american-express-eze-click-
review-1551/
 Contest:
 http://www.intellectdigest.in/review-smartphone-contest-
1736/
 ~10K YouTube Subscribers
 ~10K RSS Subscribers
 24,000 pageviews per month

12. ROHIT KHURANA
 Contest:
 http://www.intellectdigest.in/review-smartphone-contest-1736/
 Send a text review of your smartphone with feedback on overall quality, user experience, durability, performance
and value for money factor.
 Five selected reviewers are announced as winners.

13. ROHIT KHURANA

14. NEETU SEHGAL
 Finance Blogger
 Founder-Editor, FinGyan
 Article:
 http://www.fingyan.com/how-to-register-and-use-ezeclick/#
 Contest:
 http://www.fingyan.com/share-your-tax-saving-tips-and-
win-gift-vouchers-worth-rs-5000/
 ~1000 RSS Subscribers
 15,000 pageviews per month

15. NEETU SEHGAL
 Contest:
 http://www.fingyan.com/share-your-tax-saving-tips-and-win-gift-vouchers-worth-rs-5000/
 Send tax saving tips and strategies over email.
 Five selected tippers are announced as winners.

16. NEETU SEHGAL

17. ABHISHEK BAXI
 Technology Writer for Indian and international
online & print publications
 Influencer for technology and lifestyle brands
 Article:
 http://www.zdnet.com/in/amex-launches-virtual-wallet-for-
online-buyers-in-india-7000011724/
 4.3K Twitter Followers
 ZDNet is one of the top 1500 websites globally
 23 million monthly readers

18. ABHISHEK BAXI
 Contest:
 http://blog.baxiabhishek.info/post/45858229748/contest-how-do-you-pay-online-on-mobile
 Share thoughts on online and mobile payments in India
 Five selected comments and insights declared as winners.

19. ABHISHEK BAXI

20. SOCIAL MEDIA BUZZ

21. OUTCOME
 Sentiment: 100% Positive
 All bloggers posted positive reviews and tutorials
 No issues while use; no rants in the posts.
 Blog Contests:
 Positive engagement with online influencers
 Popular bloggers and social influencers took part in the contests
 The contest drove awareness about eZeClick experience