Presentation given by Rikki Lear at the Manchester HUG event. Focuses on the current state of play and changes for 2016.

1. SEO in
2016

2. www.digital22.com
A quick intro...
● My name is Rikki Lear
● I am a Director at Digital 22
● Been working in SEO for 7 years
● New dad (that’s why I look so tired!)

3. State of
play

4. www.digital22.com
The is a lot of
hype in SEO
… and it’s very easy to get carried
away on thing that MIGHT have an
impact
“GOOGLE GLASS WILL CHANGE
SEARCH FOREVER”
“WEARABLE TECH WILL DISRUPT
SEARCH”
“FORGET KEYWORD RESEARCH AND
START TOPIC MODELLING”
“WHY YOU NEED SEMANTIC
CONNECTIVITY”
“SEO IS ALL ABOUT CONTENT”

5. The
data

6. www.digital22.com
A warning
… we are working with correlation
data

7. www.digital22.com
Off site factors
1
2
3
4

8. www.digital22.com
On site factors
1
2
2
3

9. www.digital22.com
The top 5’s
What we are working on…
1. Quality Of Content
2. Unique Content
3. Domain Authority
4. Keyword In The Title Tag
5. Quality Of Links
What we should be working on…
1. Page Authority
2. Keyword In The Title Tag
3. Removing Unnatural Links
4. Number Of Unique Links
5. Keyword v Page Relevance
(According to the data)

10. What to
expect

11. www.digital22.com
Voice search

12. www.digital22.com

13. www.digital22.com

14. Mobile first?

15. www.digital22.com

16. www.digital22.com

17. www.digital22.com
Organic CTR will drop
Scary stats

18. www.digital22.com
Thanks for listening
Any questions?
Slides will be shared on Slideshare via email and on the LinkedIn group