1. By
Mandarmarathe.net
Smart Phone launches in India
January 2011 – December 2012

2. Samsung Galaxy S3 created most noise.
Galaxy S3
Galaxy Note Launch, Ju
Galaxy Tab Launch, ne 2012
Launch, Ja Nov 2011
n 2011
Galaxy Note2
Launch,
Galaxy S2 Oct 2012
Launch,
July 2011
• Buzz for Galaxy S2, S3 phones declines post launch, whereas buzz for
Galaxy Tablets & larger phones (Tab, Note, Note 2) increases post launch.
• This indicates the growing preference for tablets & phones with larger
screens.

3. Nokia Lumia 800 creates a big bang.
Lumia 610
Lumia 800 Lumia 710 Launch,
Launch, Launch, Oct 2012
Dec 2011 / Mar 2012
Jan 2012
• Phones with larger screens (Lumia 800) have create a
bigger buzz / talkability.

4. Apple fan boys search for the next version
Buzz for the next
iPhone 4s iPhone in Oct 2011.
Launch, Oc Launch of iPhone 5
t 2011 Buzz for the
iPhone 4 a year later in Sept
next iPhone
Launch, 2012
June 2011
• iPhone 5 was the biggest launch since Jan 2011, despite late Steve Jobs.
• iPhone’s have created a loyal fan base with Apple aficionado's looking out
for the next version.

5. Buzz for HTC phones rises post launch
One X
Launch, M One X+
Explorer
ay 2012 Launch,
Launch, Dec 2011
(Print advt. since Oct 2012
Oct 2011)

6. Apple is the big daddy of smartphones.
The iPhone 5 was the most eagerly
awaited smart phone released
between Jan 2011 & Dec 2012.
It managed to create buzz a year
before its launch in Sept 2012.
By
Mandarmarathe.net