4Growth is a consulting firm that helps clients grow their business value through various services. They provide counsel to overcome roadblocks, define the right business model for growth, and help execute, build, and support growth strategies. 4Growth's process involves assessing the client's business, defining problems, and implementing effective strategies and tactics, with long-term support. Their services include strategic planning, marketing, sales effectiveness, mergers and acquisitions support, learning and development programs, and executive coaching.

1. Defining and Growing Your Business Value

2.  Help our client identify and realize
opportunities for significant value creation
 Unlock your business potential through
partnership with 4Growth

3. 1. Overcome Roadblocks
◦ Our clients tell us that they often hit a wall
◦ We provide counsel and work with them to continue
to grow their business
2. Define the Business Model
◦ We work with you to define the right business model
for growth
◦ Create the potential for shareholder returns
3. Execute, Build & Support
◦ We help you implement through active management,
strategic partnerships, skills enhancement, and a
comprehensive knowledge base

4. 4. Use Methodologies & Effective Practices
◦ Our process is to assess our client’s business,
fully define the problem, then actively implement
the best strategy and tactics
◦ Support, through long-term participation, useful
methods that can be incorporated into an ongoing
appropriate strategy

5. Our Trillium is
Learning and Performance

7. Markets Products
Customers Partners
STRATEGIC
FIT
External
Opportunity
People Product
Development
Management Processes
Internal
Infrastructure
ORGANIZATIONAL
READINESS
Vision and Mission
Strategy
Business Valuation
Mergers & Acquisitions
Business Roadmap
Offerings
Technology
Marketing
Sales Effectiveness
People
Recommendation

8.  Assessment  Examining the Pieces
Areas Marketing, Sales, Operations, HR, Product Development,
Finance
Activities Examine market
Competition
Products
Capabilities/people
Financials
Partnerships
Outcomes One or more key plans:
Strategic
Business
Marketing
Sales
Resource

9.  Client
Web-based print production business preparing for
aggressive expansion
 Challenge
Initial business was developed around a web application built
and owned by a third party. Ongoing enhancement and
support has been adequate, but aggressive expansion plans
now call for a more reliable approach
 Role
4Growth reviewed existing technology and supplier
partnership agreement and provided risk assessment, costing
and staffing for four options
Recommendation was made and 4Growth actively participated
in the execution of this plan

11.  Execution  Assuming a Role and Making it Happen
Areas CXO
Marketing, Sales, Operations, HR, Product Development,
Finance
Activities Lead generation
Channel development
Strategic marketing & planning
Sales planning
Strategic partnerships
Franchise initiatives
Capabilities and people
Outcomes Increased revenue and profitability, expanded market
presence and increased employee productivity

12.  Client
Retail marketing services business with $8m revenue.
 Challenge
Stalled business performance caused owner to lose
confidence in his executive management team.
 Activities
Owner retained 4Growth as trusted advisor to provide sales,
financial, technology, legal and M&A support to enable
transition of the management team while minimizing risk to
the ongoing business. 4Growth participated in the
execution of this plan

14.  Valuation Reality  Creating understanding
Areas Mergers & acquisitions
Business brokerage
Capital raise
Private & public placement
Activities Multiple valuation models
Financial assessment
Standardizing reporting
Understanding cash flow
Determining Goodwill
Multiple internal sources
Outcomes Multiple internal sources provide a holistic view to
valuation
We create understanding among all stakeholders as to
the business value

15.  Client
The owner of a sports-entertainment complex wanted to sell
The owner had a preconceived, unrealistic notion of the value
of the business.
 Challenge
Our valuation process determined a value that was 33% of the
owner’s expectation, which was confirmed by market
feedback.
 Activities
The business is still for sale . . . Three years later.

16. Our Trillium is
Learning and Performance

17. Learning and Performance:
Right approach at the Right time
 Learning &
Development
◦ Learning solutions for our
clients
◦ Leadership development
◦ Management development
◦ Sales team effectiveness
◦ Emotional Intelligence as a
business strategy
 Coaching &
Performance
◦ Executive coaching
◦ Transition planning
◦ Sales effectiveness
coaching
◦ Individual development
◦ Emotional Intelligence
assessment & coaching

18. Learning and Performance:
Right approach at the Right time
1. Learning &
Development
◦ Learning solutions for our
clients
◦ Leadership development
◦ Management
development
◦ Sales team effectiveness
◦ Emotional Intelligence
2. Coaching &
Performance
◦ Executive coaching
◦ Transition planning
◦ Sales effectiveness
coaching
◦ Individual development
◦ Emotional Intelligence
assessment & coaching

19.  Client
The owner of a professional practice had experienced several
years of stalled growth; with last year’s revenue down 20%
 Challenge
The business owner’s success was being compromised by
ineffective organizational structure, hazy role definition, and
unclear business vision
 Activities
We reverse-engineered the business based on an ideal future
state (5-years hence). We derived annual forecasts and
human resource plans to support the projections. This
process resulted in a realized 200% increase in revenue by
year 1 and a realized 233% increase in revenue by year 2

20. Gary Collins
Gary Collins is a Managing Partner of 4Growth Inc..
Gary is experienced in the evaluation of personnel,
management assessment, all aspects of sales
including coaching, mentoring and business
development. Gary has provided advice related to
restructuring, mergers and acquisitions.
Gary’s experience has included both private and
public companies and a cross-section of large, mid-
size and start-up organizations. Prior to 4Growth Inc.
highlights to his management include: Co-CEO,
Pomegranate Media Inc.; Country Manager, McAfee
Canada and Regional Vice President and General
Manager, Nexinnovations. He assisted a variety of
these organizations in building executive teams to
grow or maintain market positions. He has worked in
a number of vertical industries including healthcare,
financial services, manufacturing, entertainment,
technology and consumer retail.
Gary is a graduate of York University (BA Honours,
History & Political Science) and has completed a
number of marketing and management programs
throughout his employment history.
garycollins@4growth.ca
Mark Edwards
As a partner in a public accounting firm for over 20
years, Mark has extensive experience with all size
companies from the small startup, up to international
mid-size companies.
Mark has experience with several different financial
accounting systems, financial reporting systems and
corporate governance for all levels of business. The
accounting firm not only provided accounting, audit
and tax services, but assisted with arranging
financing through various sources both public and
private.
He has been involved at the senior management level
in smaller public companies including the CEO and
CFO roles as well as being a Director . Through these
experiences, he is well aware of the issues and
constraints facing public companies today.
Mark has been successful in taking private companies
public, both through prospectus offerings and by way
of reverse takeovers. His public company experience
includes turnaround situations, start up and he has
been involved with several successful
acquisitions/merger transactions over the years.
markedwards@4growth.ca

21. Matthew Asser
Managing Partner—Learning and Performance. Matthew
is a thoughtful learning and performance professional
with diverse experience gained over 25 years in financial
services. He has a proven ability in the following areas.
Strategic and business planning, marketing and sales
plan development and implementation. Additionally,
Matt’s experience includes product and program
development – concept to launch – with supporting
marketing plans, product literature and education.
Coaching and program leadership: development,
implementation, and leadership of coaching and
performance improvement programs with professional
and financial services.
Business start-ups and management: Involved with two
business start-ups in financial services which included
product development, budgets and management in the
areas of marketing, sales and human resources.
Matthew holds Bachelor of Science and Master of
Education degrees. He is an EI Skills Group Certified
Professional & MHS Certified MSCEIT Professional having
completed the Mayer Salovey Caruso Emotional
Intelligence Test Certification at Yale.
masser@4growth.ca
Jacques Brunelle
Managing Partner—Quebec. Jacques has a breadth of
knowledge from over 35 years in business. Most recently
he was VP of Business Development at Montreal-based
Informat Software Inc. Jacques has held executive
responsibilities at IBM Canada, Canada Post Corporation,
Van Houtte Inc., McKesson Canada and Uniprix.
Successfully leveraging a variety of business models and
organizational settings, Jacques has a solid understanding
of the challenges and opportunities in several functional
areas and industries, specifically: distribution & logistics,
retail, services, and information technology.
Jacques is passionate about community service. Over the
past 15 years, he has been involved with a number of
charitable foundations, including Epilepsy Canada,
Fondation Ressources Jeunesse, the Terry Fox Foundation,
and the F.I.N.L.B. (for the visually impaired) where he
recently completed a five-year assignment as the Chairman
of the Board.
Jacques holds a Bachelor of Commerce. He coaches a youth
ski racing program in Mont Tremblant during the winter,
and also finds time in the summer to run two U12 and U14
National Tennis Championship tournaments.
Jacques is based in Montréal.
jacquesbrunelle@4growth.ca

22. .
David Sharples
David is an effective, adaptive sales and marketing executive with
over 25 years experience in mobile app development, web, social
media, enterprise technology, and business consulting.
David brings a wealth of knowledge and experience having
launched numerous products and services into new markets in
both Canada and the U.S. David has held executive positions
with IBM/Lotus, Toshiba, Borland Software, Glacier Digital, and
Clearbridge Mobile.
David is a certified Solution Selling TM Coach and has extensive
knowledge of vertical markets, sales channels, and distribution
networks.
Most recently, David published his first eBook called “Boomer
Self Branding” which is designed to help transition Baby Boomers
to utilize social media to embark on new careers.
http://tinyurl.com/py6c8rr
davidsharples@4growth.ca

23. Thank You
For more information please contact:
Gary Collins: 416-346-1446; garycollins@4growth.ca
Matthew Asser: 905-213-4714; masser@4growth.ca