Mobile Marketing & Law

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digitalecologist

Presentation for Digitla Media Law class.

Empresariales Tecnología

Mobile Marketing
the new frontier for digital media law

Adriana Gil Miner - March 2008 - COM 558 Law Digital Media - University of Washington

82% of U.S. population
subscribe to a wireless service

source: CTIA The Wireless association

don’t leave home without it...
our phones are with us 75% of the time*

*Source: (October, 2007) Visa Online survey mobile payments

rich medium with
many opportunities to market

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