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Video On The Web

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Part of a presenation for publishers on videos on the web. Chances and Risks involved. Date: 22. October 2007

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Video On The Web

  1. 1. Video on the Web 1
  2. 2. Bertram Gugel: gugelproductions.de Who am I? Blogger Co-Author of TV 2.0 2 22. Oktober 2007
  3. 3. Bertram Gugel: gugelproductions.de Overview  Introduction  Part 1: Market and Trends – Market Overview – Who does what? – Challenges – Chances  Part 2: Reviews & Best Practice – Presentation – Integration – Aggregation 3 – Production – Distribution  Part 3: Discussion 22. Oktober 2007
  4. 4. Bertram Gugel: gugelproductions.de What is the talk about? 4 22. Oktober 2007
  5. 5. Bertram Gugel: gugelproductions.de Goals for Today  Discuss your challenges  Reaffirm potential of medium  Review Sites  Show best examples 5 22. Oktober 2007
  6. 6. Bertram Gugel: gugelproductions.de Market Overview 6 UGC News News Sites Communities 22. Oktober 2007
  7. 7. Bertram Gugel: gugelproductions.de Who does what?  Video Communities – + 500 Communities worldwide  Entertainment, Communication  Videos on News Portals – +50% of News Sites use Video  Information  User Generated News – Videoblogs, local communities, individuals  Presentation, Profiling 7  Know your competition 22. Oktober 2007
  8. 8. Bertram Gugel: gugelproductions.de Challenges  Differentiation and Competition  Production Costs  Using Video the right way 8 22. Oktober 2007
  9. 9. Bertram Gugel: gugelproductions.de Differentiation and Competition  YouTube has deals with BBC, CBS, NBC; Dailymotion has Turner  Video Communities gather 1000s of „Leser-Reporter“  Every major City has it‘s own local portal Watch Berlin, Hamburg1Video, ...  User Generated News Portals fill in the blanks: plebsTV, Deutschlandreporter  Almost everyone can grab Reuters, AP, dpd (soon), AFP, APA ... videos 9  Differentiate 22. Oktober 2007
  10. 10. Bertram Gugel: gugelproductions.de Production Costs  Videos are expensive to produce!  Videos are difficult to distribute!  Videos are hard to monetize! Example:  Production Costs: 7500 €  Delivery Costs: 9000 €  300 000 Views on the 1st Day  Financial return close to 0 € 10  Cheap production, maximum reach and monetization 22. Oktober 2007
  11. 11. Bertram Gugel: gugelproductions.de Hitting the sweet spot Production Costs Web-Revenue 11 Top Second Indy User Generated Tier Tier Content Content 22. Oktober 2007
  12. 12. Bertram Gugel: gugelproductions.de Using Video when applicable Video vs. Images vs. Text 12 22. Oktober 2007
  13. 13. Bertram Gugel: gugelproductions.de Video vs. Text/Images II  Video  Text  3 minutes  3 minutes  1 Video  6 Sites  1 Ad Impression  min. 12 Ad Impressions  Video Needs a minimum of 12x pricing premium to compete! 13  Use Video wisely 22. Oktober 2007
  14. 14. Bertram Gugel: gugelproductions.de Chances  High Demand  High Involvement  Expand your Brand 14 22. Oktober 2007
  15. 15. Bertram Gugel: gugelproductions.de High Demand  online video viewers in the US alone will rise from 114m in 2006 to 183m in 2011. eMarketer  50% of all german internet users watch videos regulary. Advertising.com Mai 2007  U.S. Viewers Watched an Average of 3 Hours of Online Video in July. comscore07  8m Video Views/month on Spiegel.de July07  Even VDZ publishes videos 15  50% want to watch News Clips 22. Oktober 2007
  16. 16. Bertram Gugel: gugelproductions.de High Involvement  57% of viewers share links to the videos they watch  over 50% have watched videos with others  Videos can produce a strong affinity  Videos reach user on a new level 16  Give Users the content and tools to engage 22. Oktober 2007
  17. 17. Bertram Gugel: gugelproductions.de Expand your Brand  Attract new users  Establish a new product  Enter the video market  Pool Know-How  Keep up with web trends  New revenue streams 17 22. Oktober 2007
  18. 18. Bertram Gugel: gugelproductions.de Challenges & Chances Production Competition Balance Video Growth Brand 18 User 22. Oktober 2007
  19. 19. Bertram Gugel: gugelproductions.de Tuesday morning?  Dynamic Market with challenges  Present videos within context  Deeply integrate videos into your sites  Aggregate by different means  Produce for the web not TV  Go Wide in Distribution 19 22. Oktober 2007
  20. 20. Thank You! Contact: Bertram Gugel www.gugelproductions.de/blog/ info@gugelproductions.de Tel.: +49 (179) 221 77 63 20

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