The Agents' Manual - Digital Survival in the Enterprise (a paradigm for Social Media and Enterprise 2.0)
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Digital Survival in the Enterprise. Why Agency is the main paradigm for Social Media and Enterprise 2.0 and why this concept helps to shape not only media, but also attitude.
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The Agents' Manual - Digital Survival in the Enterprise (a paradigm for Social Media and Enterprise 2.0)
- 1. AGENTS
- 2. AGENTS This is a very rough draft. Don‘t take it literally.
- 3. AGENTS Why should we do anything?
- 6. AGENTS What makes a difference? YOU. (What else?)
- 7. AGENTS Why?
- 11. AGENTS None of this is true
- 14. AGENTS This is Context Maybe Maybe not We'll See
- 15. AGENTSYou can't run. You can't hide.
- 16. AGENTSBut You can act.
- 17. AGENTSThere is no essence without context
- 21. AGENTS Naive? But whose Else should it be?
- 22. AGENTS May I? Should I? Nobody cares
- 23. AGENTS Whom do you ask?
- 24. AGENTS Your Manager? Managers are here to prevent and preserve
- 25. AGENTS They are the antithesis to innovation.
- 26. AGENTS MBAs are the worst* *Ask Seth Godin or Guy Kawasaki. Or me.
- 27. AGENTS Your Peers? Makes sense to ask them…
- 28. AGENTS…but to ask for forgiveness, not for permission
- 29. AGENTS Asking means waiting Agents don‘t wait.
- 30. AGENTS Agents‘ Natural Enemies • Managers • Consultants • Patients
- 32. AGENTSit‘s their job to manage what‘s out there
- 33. AGENTSnot to change it or to innovate
- 34. AGENTS Consultants Consultants are the paradigmatic example of non-acting
- 36. AGENTS Consultants need ages to understand whereas employees already suffer from ulcus for ages
- 38. AGENTS Patients They live on another galaxy
- 39. AGENTS The good news You can be an agent.
- 40. AGENTSeven if you‘re a manager
- 41. AGENTS Why do we need Agents?
- 42. AGENTSDo you want to get things done?
- 43. AGENTSDo you want to deal with new business?
- 44. AGENTS Who should be an Agent? Well…
- 45. AGENTS Whom can‘t you take from your list? Who is always there?
- 46. AGENTS There is only You Even if you think that others should decide – That‘s your decision…
- 47. AGENTS Create your Eco-system Rule your Economy It‘s your business.
- 48. AGENTSWhat does it mean for an agent? Decisions
- 49. AGENTSActions decide Decisions are Actions
- 50. AGENTS• Context • Essence • Convention • „I can‘t decide that“ • „We need our managers to decide that“ • „I‘m not sure if I know that“
- 51. AGENTS What information do you read? What do you pass on? What do you ignore? This is power
- 52. AGENTS Every step is a Decision Those who take the last step have the least choice
- 53. AGENTS That‘s why… • Consultants are dangerous • Managers are poor creatures
- 55. AGENTS …Sounds Big? The only BIG around here is the misunderstanding
- 56. AGENTSMeaning is a matter of every small step
- 57. AGENTS Actually, You are an Idiot If you don‘t understand everything you‘re doing you‘ll look like an idiot
- 58. AGENTS Take Care: You have to understand WHAT you do You don‘t necessarily have to understand WHY you do it
- 59. AGENTS Meaning requires professionalism Or you‘ll Just not Get it
- 62. AGENTS That‘s what the consultant might say And the Agent?
- 63. AGENTS I don‘t understand you You don‘t understand me. That‘s the best situation to start a conversation.
- 64. AGENTSWe can work on it (and create meaning) Got it?
- 65. AGENTS Meaning needs • Essence • Context • Convention
- 66. AGENTS Essence What does it mean?
- 68. AGENTS Convention With which purpose, which strategy?
- 69. AGENTS Context Essence Convention This is your playground
- 70. AGENTS Agents‘ Manual Ways to get started8
- 71. AGENTS What to do when you‘re pissed Quit? Fight?
- 72. AGENTS Agents don‘t fight against something. But for causes.
- 73. AGENTS Doing the best you can is fun. If you‘re pissed, Do better
- 74. AGENTS Exaggerate, overdeliver Should go without saying…
- 75. AGENTS Do more. If somebody asks for something, don‘t just do it
- 76. AGENTS If they knew, you Failed in Pt. 1… You can do more. More than they can ask for.
- 77. AGENTS Ignore Service is not always the best
- 78. AGENTS There is no „Should“ If you can‘t do anything about it – don‘t care
- 79. AGENTS There is no need for „maybe“, „possibly“, „uhm“… Check it. Or come back later
- 80. AGENTS And there is no „you better…“ Unless you say that to yourself
- 81. AGENTS There is do. Or don‘T
- 83. AGENTS We pretend to do business, to be well mannered and caring. That‘s bad.
- 84. AGENTS Even Worse: Pretending to pretend
- 85. AGENTS „I‘m not really that tasteless, bad looking, boring, greedy, uninspired person. I only look, smell, talk walk like that.“
- 86. AGENTS…kind of the worst excuse you can come up with.
- 87. AGENTS Meaning Is it a matter of context?
- 88. AGENTS Meaning means Purpose That can be very big. Or very small
- 89. AGENTS Meaning and Context „Under these circumstances…“: You‘re never wrong. But always boring.
- 90. AGENTS Meaning and Convention What it should be. That causes many dependencies. Too many?
- 91. AGENTS Meaning and Essence What it really is. Is there such a thing? Depends on the context. And on what it should be.
- 92. AGENTS Purpose, Meaning, Goals Meaning works in a frame you have to create.
- 93. AGENTS Now Is there any other time?
- 94. AGENTS Here, Now, you These are not descriptive terms. You have to work on them. You have to make them.
- 95. AGENTS Every step is a first Step It does not take you any further then one step. You can step back. You can change directions.
- 96. AGENTS Now is only when you say it
- 97. AGENTS There is no other way. No other time. And everything starts with a first step. Now.
- 98. AGENTS (Just) do it How come Zen wisdom turned into marketing?
- 99. AGENTS There is no other way to find out It‘s an old recipe.
- 101. AGENTS Don‘t loose your purpose. And It‘s Meaning.
- 102. AGENTS Destroy yourself Today‘s agents are tomorrow‘s blockers
- 103. AGENTS Those who wanted the most and who achieved the most have the most at stake and try to preserve it. Don‘t become an old fart
- 104. AGENTS Get out of the way. Avoid becoming what you fought against
- 105. AGENTS Destroy yourself Or others will do it for you
- 106. AGENTSAGENTS
- 107. AGENTS
- 109. AGENTS A word on the donkey: Everybody has an idea about donkeys. You think of it, and you think something. But have you ever met one? Doesn‘t matter. The donkey always works.