Thank you for the presentation. I appreciate you taking the time to provide all the details of planning and executing Rihanna's Loud Tour. Let me know if you need any other assistance as you prepare for future events.

1. AND
MSG ENTERTAINMENT
PRESENTS:
RIHANNA
“LOUD TOUR”

2. VENUE
Capacity: 19, 500
New York is an international hub for
cutting-edge and multi-faceted fashion,
arts, and music
Located in the heart of NYC nearby other
popular attractions
Rihanna performed here on August 12,
2010 for her Last Girl On Earth tour with
Ke$ha
MSG is also known as the Worlds Most
Famous Arena.
NYC is a great area for tourism

3. Biography/
Grammy nominated and awarded artist
Sassy, Futuristic, Edgy
Sold over 25 million albums worldwide
and 45 million singles worldwide
Released her fourth album November
2010
An international pop icon
One of the most consistent hit makers in
pop music

4. PRODUCTION/TOUR
August 19 August 20
7:30am-Stage crew and equipment arrives 8:30am-Stage inspection
8:00am-Inspection of equipment 10:30am-Brief soundcheck/rehearsal with dancers
8:30am-Stage assembly begins 12:30pm-Lunch/Rihanna time (nap, etc.)
9:00am-Rihanna and tour crew arrive in NYC 1:30pm-Tour props inspection/stage Preparation
11:00am-Rihanna and tour crew check in Trump SoHo 4:30/5:00pm-Dress Rehearsal (no full-out vocals)
11:30am-Lunch break for crew 7:00pm-Doors to The Arena open
2:30pm-Mini shoot/interview with Interview Magazine 7:30pm-Meditation
6:00pm-Pre-tour show/outing at Fashion Forty Club 8:00am-Show begins
7:00pm-Completion of stage assembly 10:30pm-Wrap-up of show/Rihanna’s remarks
10:00pm-Back to hotel to prepare for show 11:30-Stage disassembly
12:00am-Tour after party at Greenhouse NYC
August 21
11:00am-Rihanna and tour crew check out of Trump SoHo
1:00pm-time to head to airport-Tour/Shop
5:00pm-Head to LGA
6:25pm-Departure for LAX
9:00pm-Arrive in LAX
Preparing for the Europe tour...more to come!
images

5. BUDGET BREAKDOWN
Income
Gross Revenue Sales $1,914,500
(Commissions) $373,250
Net Sales $1,541,250
Expenses
Rihanna $260,000
Security $12,800
Event Staff $13,500
Hotel & Travel $7,460
Venue $25,000
Accommodations (Rider) $16,200
Tour Crew (vocalists/dancers/ $15,200
band)
Expense Total: $642,734
Net Profit $898,516

6. RISK MATRIX
Risk Consequence Probability Impact Trigger Response
Show will be
Loss of money
Seek medical cancelled,
Rihanna gets sick and/or Low High
attention rescheduled, or
sponsorships
postponed
Ensure
proper Acapella show/
Sound System Reschedule
Low High voltage is cancel or
Errors Show/Postpone
used, law reschedule
enforcement
Lower ticket Show will be
Loss of money,
prices, cancelled,
Low Ticket Sales reschedule or Low High
giveaway rescheduled, or
postpone show
tickets postponed
Rearranges
Management Schedule and
Delays in schedule/
Medium Medium /Staff notified show will be
Transportation postpones all
immediately rearranged
events

7. Rihanna’s Technical
Furniture-White, cloth, plush
Pipe and drape the room in Dark Blue or
Black drapes (only Rihanna), cheetah or
leopard print rug (spotless)
Backup Performers Dressing Rooms-Same
as Rihanna without the drapes
Bathrooms-Spotless
Food and Beverage
Security/Backstage Access

8. DVD Release/Film
• Directed by Kenny Ortega
• Noted for his work on Michael
Jackson’s: This is It and High
Musical 1, 2, & 3

9. LOUD GEAR
Prices ranging from $15-$100
12.5% profit of sales

10. What Did I Learn?

11. • When preparing for an event of this caliber, always prepare for
the worst while planning nothing less thank the best.
• Things will happen, but as an artist manager it is best that you
cover every corner and crevice of the event.
• Ensure that every step of planning is followed up on and notated
correctly.
• Knowing and understanding the benefits of a “Tour Team/Crew”
and making it work to your and the artist’s advantage.
• Most of all learning to have fun while conducting business at the
same time.

12. Thank You....Any
Questions?