Recomendados
Recomendados
Más contenido relacionado
Destacado
Similar a Ge
Similar a Ge (20)
Último
Último (20)
Ge
- 1. Grading digital media of General Electric (GE) By Stephanie Chiramberro/ Mengyue Qiu/ Winda Yodpinij/ Qing Li
- 3. Owned Contents: 10/10 ● Website and Mobile sites ○ easy to navigate ○ easy to find where to purchase products ○ clean and sleek ○ reads like a technology site ● Blog ○ answers any questions about GE news ○ on brand - science/innovation related article ● Social Media ○ announces company news ○ shareable content
- 5. Earned Contents: 7/10 Overall: not too many evangelists and mentions are mostly neutral Social Media Mentions, Shares, Reposts ● 40 - 500 shares per post ● mentions - consumer product issues, news, Media Articles ● news about GE selling their finance branch ● stock news ● no disaster news, mostly business related
- 7. Paid Content: 8/10 NO SEM
- 9. Providing valuable sources for global developers in many different fields
- 10. Providing valuable sources for global developers in many different fields
- 12. Digital Campaign 10/10 GE successfully blurs the line between B2B and B2C through 3 main consumer networks: Facebook, Twitter, and Pinterest.
- 13. GE owns many different pages specified in each business. Mix of • Questions • Images • Videos • Links relating to a wide range of topics, including jet engines, medical science, outer space and data science. < Good content ^ quick response
- 14. #IWantToInvent Ask followers to post their ideas with hashtag #IWantToInvent • more than 70 images posted in under 7 hours • increased brand conversations over 4x the daily average.
- 15. All pictures have links back to GE websites
- 17. DISRUPTIVE TECHNOLOGIES 3D Printing Aircraft Parts 7.5/10 + GE Connected LED Bulbs iBeacon & GE LED+ Competitors have also created similar products. Philip’s Hue is more intriguing to consumers. The automated world has huge potential for further exploration. Consumer section has room for improvement.
- 19. COMMUNITY MANAGEMENT CRISIS MANAGEMENT REPUTATION MANAGEMENT
- 20. COMMUNITY MANAGEMENT CRISIS MANAGEMENT REPUTATION MANAGEMENT 9.5/10 Timely response to both negative and positive feedbacks Use open questions to engage with followers. Protect brand image by using data and facts.
- 21. Email Marketing
- 22. Tell Me You Want! What You Really Really Want! 10/10
- 23. CRM
- 24. 8/10
- 25. POSITIVE EFFECTS NEGETIVE EFFECTS employee satisfaction Company downsizing quality, good positioning Staff resignation customer satisfaction / loyalty High CRM systems cost Improved performance / productivity Intruding customers privacy Increased profit, shareholders' wealth, market value Loss of customer through segmentation
Notas del editor
- In 2016, GE Aviation will introduce the first 3D-printed parts in an aircraft engine platform. 2. GE Connected LED Bulbs allow you to control lighitng from your mobile whenever you want, where every you want. 3. GE integrates iBeacons in new LED lighting fixtures rolling out in Walmart & other retailers http://9to5mac.com/2014/05/29/ge-integrates-ibeacons-in-new-led-lighting-fixtures-rolling-out-in-walmart-other-retailers/ 4. Philipp has similar products such as Hue, Samsung has been integrating ibeacon into their LED.
- B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.
- While GE receives exponential engagement, they do their best to respond to questions, comments and complaints. All-in-all, GE's overall social strategy along with their many small (and large) campaigns have fostered a huge community of forward-thinking and innovative individuals while truly transforming GE into a human brand.
- After you get a subscriber you want to keep them. Let your subscriber choose what emails they wish to receive from you and how often. This is not only a great best practice but can also save potential unsubscribes. Here is a great example of an email from GE toting their preference center.