DNA://11 - GroupM

7. Best Buy

8. The Consumer

10. The Social Web

11. “Facebook is full of the
people you went to school
with mixcloud is full of the
people you wish you went
to school with”

12. Paid
Display Ads
Engagement Ads
Applications Monthly
Active Users
Sponsorships Shared
Fans
Events Comments
RSVPs Likes Views
Photos Photos & Videos
Uploaded by others
Shares
Brand Pages Discussions Responses to
Questions
Tagged Wall
Videos Community Pages
Posts
Status Updates Suggest to Friends
Owned Notes
Networks Earned
Page Likes
Groups
Questions

14. Never before have consumers been more connected, more informed and
more opinionated then they are now…

15. Pay With A Tweet

16. Old School

17. New School

19. Heineken Star Player

20. So what’s next?

21. Client
Media Media
Owner Agency

22. 1. Data / Technology 2. Mobile

23. Data
Data is the new black

24. Data
Data is the new crude

25. Data
Data is the new oil

26. Data
Data is the new soil

27. Mad Men Vs Math Men

28. DSP

29. Audience Portrait: Young Professional Female
Demographic At the Mall
Age 25-35 Jewelry
Female Home décor
HHI $150K+ Stylish clothes
At the Market
Organic foods
Vitamins Auto
Baby products
Audi
Volkswagen
Lives in
Major City
Search Behavior
Online Surfing Life insurance
Education
Leisure travel Healthy living
Apple products Recipes
Beauty & health Entertainment

30. A lesson…?

31. 2. Mobile
60% 75% 12%
of consumers use of us check smart of finance queries
smartphones to kill phones during work are via a mobile
time device
1/5 26% 46%
consumers have changed of consumers have of consumers have
their mind in store due to purchased a product via a watched video on
a mobile search smart phone their phone
56%
of access our
mobiles from bed

33. Dominos iPhone APP

34. Tesco South Korea

36. Westpac Impulse Saver

37. Are you
mobile
friendly?

38. Who are
your math
men?

39. Be brave.