Ebook reading among Russian 7-15 year olds, June 2013: study report

Ebook reading among Russian 7-15 year olds,
June 2013: study report
Roman Ravve
roman.ravve@gmail.com
digitalparentingrussia.comД

Tvidi.Ru is a joint project of RBC Media Holding
and Tweegee (Israel). It is the largest Russian
Internet portal for kids and teens 6-16 years with
online games, virtual worlds, forums, comics,
news, chat rooms, social network, online cinema,
photo storage services, video and audio files. The
monthly audience is more than 2.2 million users.
Д
Digital Parenting Russia project monitor how parents
in Russia capitalize on digital media, what they think,
what they buy and how do they perceive the digital
impact on their children's development, education,
social skills and family relationships.
(DigitalParentingRussia.com)
DigitalParentingRussia.com

About this study
The study has been conducted in june 2013, by online poll on the
highly popular Russian children social network Tvidi.ru
1477 people between 7 and 15 year old participated in the poll.
The study was developed as a part of Digital Parenting Russia
initiative.

Introduction
12 millions kids between 7 and 15 years old currently live in
Russia*, and with about 90% internet penetration among this age
group and virtually no piracy restrictions in the country, ebook
reading rapidly delve into children life.
With no public library systems offering digital media loans,
Internet constitute the main access channel to the media that
otherwise young people need to pay out of the pocket.
The significant range of dedicated reading devices retail cost is
well under $100, so majority of young ebook readers use them as
primary reading platform.
* www.gks.ru - Federal State Statistics Service

Summary
Half of the Russian kids read ebooks.
Most of the readers downloaded books for free and read on
dedicated e-reading devices.
Less then 1 of 5 ebook readers ever bought the ebook.
One third of ebook readers read on tablets and desktop computers.
Despite of the small screen, smartphones are widely used for reading,
so till the 8 grade the share of kids who read on smartphones rich the
share of readers on desktops and tablets.

Most of the young ebook readers rely on the opinion of other readers
from Internet.
Almost 2 in a 5 readers had to cancel their reading time, because of
family members occupied the reading device.
76% of students prepare their homework using ebooks, and only 2 in
5 students still use print.
No matter how they read - one third of children can not have their
reading time because of lack of quite environment.

Summary of survey findings in details
One half of the surveyed kids read ebooks.
48%52%
How many kids read ebooks?
9-15 y.o.
read
don’t read

Elementary students read mainly on a desktop computer or laptop,
but in a middle school the book reading rapidly jumped to the
dedicated e-bookreading devices.
34
41
36
18
58
38
34
22
54
36 38
31
ereader desktop tablet smartphone
Which devices kids read on in 2013?
% ebook readers 7-15 y.o.
7-9 y.o. 10-12 y.o. 13-15 y.o.

Almost 2 in a 5 readers canceled their reading time, because of family
members occupied the reading device.
29
31
37
cant find the book in internet
no access to the quit place
parents or siblings occupied the
device
Can'nt read the ebook because...

Elementary kids are the most oppressed readers - more than half of
them admit that they face device competion with parents and
siblings.
Growing up means to obtain the own device for reading and in the
high school only 1 in a 5 children still need to share the device with
other family members.
57
40
22
7 to 9 10 to 12 13 - 15
Kids who experienced difficulties with book reading, because
of parents/siblings that occupied the device, by age

17% of ebook readers ever bought their books, and 3% wants to
do this but don’t know how.
Almost 90% of kids downloaded or read the book online for free.
One in a five kids dowloaded book from torrent trecker.
67
31
19 17
3
download from
website
read online download via
torrent
purchase don’t know how
to buy the book,
but I would like
to do it
How kids usually obtain the ebooks?

Most of the students prepare their homework using ebooks, and only 2
in 5 still use print.
3 in a 4 kids prepare homework reading from screen or printing out the
downloaded materials.
Only 2 in a 5 students use print books to complete their school related
tasks.
39%
40%
44%
paper books, borrowing from
friends/library
print out online materials, to read on
paper
read on a screen of desktop/ tablet /
phone
The most common sources, to prepare the homework
for school
% respondents 7-15 y.o.

Students who read the ebooks more often use the internet to prepare
their homework and rarely go to the print books, compared to the
students overall.
81%
36%
72%
41%
read on a screen or print out borrow paper books from
library or friends
When I looking for the materials to prepare my
homework, I ...
% respondents 7-15 y.o.
read ebooks don’t read ebooks

The print still has obvious advantages: it lets them to make notes on the
pages and better navigate the text. Probably, this is the reason why 40%
of students still prefer to print out the downloaded materials.
16
48
48
57
no advantages
easier to share it with a friend
easier to make notes on a pages
easier to navigate the pages
The main advantages of the print book over digital one?

The other readers opinions from Internet make the widest influence
on ereading kids, more then even parents advices and real world
friends.
Only 1 in 10 kids takes into account their teacher recommendations
for the literature.
27
37
43
friends advices
parents advices
online feedbacks
What helps me choose the ebook to read?

DIGITAL PARENTING RUSSIA STUDY
Сhildren, parents, Internet and digital devices in
Russia. Stats, facts and insight.
FOLLOW UP
Twitter: @digitalparentru
facebook: DigitalParentingRussia
Slideshare: digitalparentingrussia
CONTACT
contact@digitalparentingrussia.com
+38(096)962.06.78

Ebook reading among Russian 7-15 year olds, June 2013: study report

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

Ebook reading among Russian 7-15 year olds, June 2013: study report