What birds teach us about life and social media. Birds are simply amazing not just because they can but they teach us so much about life. The presentation tries to apply some of the learnings from the life of bird to some aspects of our life and social media management.

2. 1 BIRDS, LIKE PEOPLE, COME IN ALL SIZES, SHAPES AND STRENGTHS
Every bird, like every person, has their own unique beauty, strengths and
weaknesses. Thank goodness not everyone is the same, it would be a really boring
world if we were. So embrace your differences.
Every follower/fan is different and one size fits all strategy doesn’t work in social
media. Tailor you content to serve different set of audiences.

3. 2 SOMETIMES CHANGE IS NECESSARY SO EMBRACE IT
Birds are smart enough to migrate and find better conditions when food
becomes scarce in the winter and conditions get harsh. People need to learn
from birds how to be flexible and make changes when things aren’t working the
way they should be.
What works for your brand today might not work tomorrow. Your content or
plan needs to change in real time to meet needs of the business.

4. 3 THERE ARE STRENGTHS AND ADVANTAGES IN NUMBERS
There is a reason birds fly in flocks. It helps them elude predators. It
conserves energy. When people work together in a group and in harmony,
they are like a flock of birds, getting the work done in the most efficient
way. When people travel in groups they are less likely to be attacked.
Your content strategy has various elements which when combined adds up
to serve your objective. For your content strategy to work each element
has to work in harmony with other elements.

5. 4 GET A BIRD’S EYE VIEW
Things look different when viewed from up high. Birds soar and look for prey
because it is easier to spot from up above. Sometimes we need to step back
to gain the right perspective and see the whole picture.
Always step back to evaluate your content and feedback from your
followers/fans which would enable you to gain a new perspective on
developing your social media content mix.

6. 5 LEARN TO KEEP YOUR BALANCE
Birds are able to keep their balance in strong winds and oftentimes even
standing on one foot. Life is full of moments that have the potential to knock
us down. The stronger we are both mentally and physically, the easier it is for
us to keep our balance.
It is important to find the balance in social media content mix . The right
balance between branded and non-branded content would ensure optimum
engagement.

7. 6 KEEP PECKING UNTIL YOU GET WHAT YOU WANT
Birds don’t give up quickly. Even when they are chased away, they will often
return over and over again to the same spot to try and get what they want.
When we really want something or if something is important to us, we need
to keep at it and keep pecking away until we achieve what we set out to.
You need to make a significant investment in time and resources to build
your brand on social media. Some of the best brands on social media have
spend time listening to their followers/fans and optimizing their strategy to
ensure higher engagement levels.

8. 7 DON’T BE AFRAID TO TAKE FROM OTHERS
Most of us don’t like taking things, especially help from other people. Taking is
okay. There is no shame in it. Just remember to also give back to others what
you can, even if it’s just a song or a smile.
Most brands on social media aggregate content from different sources and also
use follower/fan generated content. It is important to acknowledge the source
when your source content from third party sites or followers/fans they feel
privileged when you acknowledge them.

9. 8 THE CRAP THAT’S IN YOUR LIFE IS NOT ALWAYS ABOUT YOU
Sometimes we are crapped on, even repeatedly. Or at least that’s how we feel.
I don’t think there was ever a bird who aimed for a specific person’s head or
someone’s recently washed car. It was about them and their needs. Period.
Too often we get into a cycle of believing that everyone and everything is
conspiring against us. Next time you find your previously spotless car gifted
with bird poop, or someone is mean or nasty, take a deep breath and
remember it’s not always about or aimed at you.
If your brand has a lot of negative word of mouth in social media don’t try to
counter it by blocking the link to the websites or fan pages which are
contributing to the negativity. The best way to counter negative word of
mouth is by generating positive word of mouth by doing productive work.

10. Designed and Developed by DigitalUncovered.com
Partly based on a Article on 12most.com
All pictures are the property and copyright of their respective owners.