Más contenido relacionado Similar a Changing Consumer Behavior towards e-commerce in India (20) Más de Digital Vidya (20) Changing Consumer Behavior towards e-commerce in India1. Click to edit Master text styles
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Changing Consumer Behavior
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E-commerce in India
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2. Agenda
Click to edit Master Path to Sustainability & Prosperity: Challenges
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Indian e-commerce text styles
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& Road Ahead
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Changing Consumer Behavior & Buying Patterns
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• Opportunities and scope for diversification
• Segments that will drive growth in next 3-5 years
• Social & Mobile for faster penetration
• Opportunity of Facebook for Customer Acquisition in India
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3. Path to Sustainability & Prosperity
• Lot of momentum behind e-commerce businesses in India over the past
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____ years.
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Second_____ India is currently at about INR 75Bn; expected to grow.
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E-commerce
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market is.
Fifthvariety of innovative products and services are being offered spoiling
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customers for choice.
• The growth of e-commerce industry in India has been phenomenal as
more shoppers have started discovering the benefits of using this
platform.
• There is enough scope for online businesses in the future if they
understand the Indian shopper’s psyche and cater to their needs.
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4. • Travel is the largest category in India, followed by consumer electronics
____ apparel. _____ ____ ______
and __ ____
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The e-commerce
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Forrester forecasts in Asia, but it is fastest growing.
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Over the
commerce market, new players have emerged, and the e-commerce
ecosystem has developed. Huge opportunity for companies willing to
work through key logistics and payments challenges in India.
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5. Challenges
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• The Profitability Challenge
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Third Financial Challenge
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• The
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• ____Differentiation Challenge
The _____
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6. Growth Drivers
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____ _____ • Online Tenure
• Household Income
• Quality of Net Access
• Logistical Challenges
• Merchant Push
• Payment option
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7. Road Ahead
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8. Growth Ahead
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9. Growth Ahead
• Today's Online Shopper In India Has Inflated Expectations
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Online shoppers expect to see good deals online accompanied by free or
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very low-cost shipping.
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• LFifth level Crucial
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ocalization is
Two key areas that companies must focus on in all markets -- localized
payment and fulfillment options -- are particularly essential in India.
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10. Consumer Behavior & Buying Pattern
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11. Consumer Behavior & Buying Pattern
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12. Poised for Rapid Growth
E-commerce revenues in India will increase by more than five times by 2016,
jumping from ____ _____ ____ to US$8.8 billion in 2016. The following
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factors are _____
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• VCs are bullish on e-commerce growth
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• Online grocery
class consumer
• E-commerce is expanding into non metros
• Large retailers are looking to build their online presence
• Social Media and Mobile are helping accelerate e-commerce adoption
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13. Social & Mobile
• Mobile internet will play a larger role in Market like India; fundamental
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____ __ ____ people will be transacting from Mobile will be different
behavior of what _____ ____ ______
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from what they are transacting on the ecommerce site. It will play
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important role
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offline retail.
• Online retail has seen a heavy overlap with Social Networking and Search
due to aggressive marketing and strong inclination towards Social
Commerce.
• Expect a larger portion of online retail from Social Commerce with India
positioning itself as one of the fastest growing Social Networked user
base.
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_____ _____ Opportunity of Facebook
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“Only 20% of marketing budgets
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are typically spent on retention.
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revenues comes from existing
customers.”
Source: Flip the Funnel
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16. Customer Acquisition
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____ _____ Influence
Lead
Sale
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Time Has Not Changed
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18. ____ __ ____ You wereexpected______
You were expectedto
You are expected to
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have aa a Blog.
have Facebook
have Website.
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Hits (2000) > Likes (2010)
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19. # of Fans: Currency for Success!
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20. Quiz Time!
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21. Facebook Edge Rank
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Let’s look at few Case Studies
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23. 25% Revenue through Facebook
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24. 25% of Online Revenue through Facebook
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25. Over 20% All Sales through Facebook
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26. INR 1.5 Million Revenue/Month
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27. 30x ROI on FB Ads: 10k+ Tickets Sold
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Let’s continue this conversation…
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On
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@MyDigitalVidya info@digitalvidya.com
Leverage Digital Marketing for Revenue Growth?
Join our upcoming Training!
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