Care about building career in Digital Marketing? Learn how Digital Marketing helps in engaging with the customer in digital space from Digital Vidya's Co-Founder, Kapil Nakra in a session led by him in Malaysia. Find more about Digital Vidya at http://www.digitalvidya.com

1. 9-10 FEBRUARY 2015
HOTEL ISTANA KUALA LUMPUR
 Social Media Strategist
 Pioneer in Digital Marketing
 Engaging, Passionate and Highly Evaluated Trainer
 Learning delivered through latest international and localized case studies
 The course developer and instructor brings along 14 years of specific
industry experience
 Up-to-date, relevant information coming from real practices
 Learning's are based on numerous ‘free’ social media applications
and resources that you can start using right away - enabling significant
cost savings
 Experiential workshop with live, hands-on exercises
 Customized to your business objectives
 40% of training time is dedicated to hands-on exercises
T E L : 6 0 3 9 2 0 6 5 8 0 0 I F A X : 6 0 3 9 2 0 0 7 9 4 6 I E - M A I L : i b n @ i n t e l - b i z n e t . c o m

2. ‘Digital marketing is the
[
number one-ranked CEO priority,
for technology-enabled business
capability investment over
the next 5 years .’ - Gartner
[
‘51% of companies plan
to up their digital marketing
budgets by an average
of 17% in 2015.
(Gartner)
78% believe that marketing
will undergo fundamental
change over the next 5 year
(2014-2019).
Top three changes cited,
- analytics, digital
and mobile.
High-growth companies
in particular say their
investments in these
three areas are paying
off, especially to improve
customer experience.
(Accenture)
Dear Participants (s),
Customers and stakeholders alike are barraged by
information from every direction, best-in-class ‘digital’
practices provide organizations with the opportunity to
break through the noise, reach customers and
stakeholders with precision-targeted marketing messages,
and engage in direct dialog across multiple channels or
touch points.
There’s a larger game being played on the ‘digital’ field
today, the ‘digital’ opportunity itself is fast expanding into
something more profound and potentially disruptive. It is
crucial for organizations to ‘manage’ the internet
footprint that it leaves online and the speed in which it
responds to changes as UNGUIDED SOCIAL MEDIA
ENGAGEMENT could prove fatal.
The questions CMOs should be asking themselves (and
know the answers to) are: ‘What is our existing digital
footprint?’ and ‘How can we get engaged in this
digital space of social media before we become
obsolete?’
Digital Marketing is the equation of a ‘new age marketing’
reflected by ‘the Voice of Customers’ that not only will
lead to improvement in the efficacy of marketing
activities, but also benefit in reducing cost and increasing
profitability.
My workshop will show you on how to effectively Plan,
Create and Deliver a digital marketing strategy that truly
exploits the digitals channels your customers have
adopted. It will help you refine your digital marketing
activities, ensuring you not only compete online… but you
win!
See You in Kuala Lumpur,
Kapil Nakra

3. This ac t ion-or iented and prac t ical workshop i s
specially designed for marketing leader to assimilate and
apply the Digital Marketing knowledge for greater customer
engagement and profitability.
One of the world’s most recognized Digital Marketing
expert, Kapil Nakra will take on these solutions-oriented
session by soliciting real challenges faced by participants
and offer applicable best practices and toolkits.
With the effective use of Visual Image-based PowerPoint
Deck, in addition to hands-on demonstration and exercises
participants will be engaged and challenged by new ideas
for digital engagement, and will leave with new tools to
face their marketing missions.
KEY PROMISES OF THE WORKSHOP
 Strategic Overview of Various Digital Marketing
Avenues - SEO, SEM and Social Media
 Review and Refine Your Digital Strategy and Channel
Governance
 Learn How to Leverage on Online Advertising
and Various Social Media Channels
 Understand the Impact of Digital (including mobile)
on Buying Behaviour and Purchasing Habits
 Insights into How Other Businesses are Succeeding
(as well failing) Using Social Media
 Understand the Scope and Roles for Content, Mobile,
Email, Social, Search, Display and Emerging Channels
and Tools
 Learn How to Develop and Execute a Successful Social
Media Marketing Strategy
 Develop a Framework for Planning a Digital Marketing
Strategy
 Learn How to Create Integrated Digital Marketing
Campaigns
“ The highest marketing
technology investment
in 2014 is for
customer experience.
- Gartner
“

4. MODULE 1 DIGITAL MARKETING ORIENTATION
 Introduction to Digital Marketing
 Why Care About Digital Marketing: Opportunities and Trend
 Relevant Global & Local Digital Marketing Success Stories
MODULE 2 SEM & DISPLAY ADVERTISING (INCLUDING
ANALYTICS)
 What is SEM?
 Why Care About SEM?
 SEO vs SEM
 Display Advertising
 Opportunity of Remarketing
 Google Analytics
Exercise: Ad Copy Creation & Keyword Research Tool
MODULE 3 FACEBOOK ADVERTISING - FAN
ACQUISITION, LEAD GENERATION AND SALES
 Orientation to Facebook Advertising
 Facebook Advertising vs Google Adwords
 Optimizing for Success: Importance of CTR and Targeting
 Advanced Targeting ( through Email, Phone & UID)
& Retargeting
 Measuring Success
Exercises: Media Planning & Targeting
MODULE 4 & 5 DEMYSTIFYING COMMUNITY
BUILDING ON FACEBOOK
 Orientation to Communities (ie Brand Pages) on Facebook
 Newfeed Optimization - EdgeRank Algorithm
 How to Create Strategy for Building an Engaging
Community on Facebook?
 Content Creation & Planning
 Leveraging Facebook Applications for Fan Growth
& Engagement
 Measuring Success Through Facebook Insights
Exercise: Creating & Presenting Facebook Marketing Strategy
MODULE 6 ORIENTATION TO SEO
 What’s SEO
 Why care about SEO?
 Key Parameters Behind Success in SEO
Exercise: Keyword Research Tool
MODULE 7 TWITTER: THE JEWEL IN THE SOCIAL MEDIA
 Twitter in Plain English
 Opportunity of Twitter for CRM Branding, Lead
Generation, Thought Leadership, Research
 Getting Comfortable in Twitter Terminology
 Leveraging Twitter Tools: TweetDeck & Klout
MODULE 8 TWITTER EXERCISES: LISTEN, CREATE,
ENGAGE & MEASURE
 Smart Listening Through Twitter Search
 How to Successful Engage on Twitter?
 How to Gain Followers on Twitter?
 Leveraging Lists, Hash Tags & Trends
MODULE 9 YOUTUBE MARKETING
 Opportunity of YouTube Marketing
 How to Promote Videos?
MODULE 10 MEASURING ROI OF DIGITAL MARKETING
 Guidelines for Measurement on Digital Media
(vs Social Media)
 Defining Objectives: Brand Engagement,
Lead Generation, Customer Acquisition
 Importance of Qualitative Feedback
 Framework for ROI Measurement
 Tools to Measure ROI
MODULE 11 ORIENTATION TO MOBILE MARKETING
 Opportunity of Mobile Marketing: Apps, Ads,
Responsive Design
Pre-requisites
If you are not an active user of LinkedIn, Facebook and Twitter
- start using them actively for at least 1 week before your
workshop. Participants are required to complete the following
pre-workshop assignments before attending class:
 Assignment 1
Create a page on Facebook on a topic of your interest an invite at
least 10 friend to like that page.
https://www.facebook.com/pages/create.php
 Assignment 2
Create an account of Twitter and follow 20 accounts of your
interest. If you are an active use, skip this assignment.
 Assignment 3
Create an account on LinkedIn and create at least 20
connections. If you are an active use, skip this assignment.
 Assignment 4
Watch "How Search Works?" Video: https://www.youtube.com/
watch?v=BNHR6IQJGZs
 Assignment 5
Glance through the article & leave your comment on what you feel
about it. http://www.linkedin.com/today/post/
article/20130624053353-64875646-what-the-hell-is-analytics
Content Developed and Delivered By:
IIMPORTANT::
To translate and expedite classroom learning to
real-world applications, and facilitate the
smooth running of hands-on practical
sessions, participants are REQUIRED
to bring along his/her Laptop.

5. Kapil Nakra, a graduate from the prestigious Indian Institute
of Technology (IIT), is a first generation Serial Entrepreneur.
He is the Co-founder of Digital Vidya, one of Asia’s leading and
India's largest Digital Marketing training firm. As a pioneer of
Digital Marketing in India, Kapil has grown along with the
Internet Industry as a User, a Service Provider and now as an
Educator.
Since 2009, over 5000 professionals (including CXOs) from over 2000 brands such
as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP,
Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more
than 200 Digital Marketing trainings by Digital Vidya across Asia.
Kapil started his entrepreneurial journey in 2000 when he started his 1st venture,
Whizlabs Software. At Whizlabs, he pioneered the efforts in building online
market for Whizlabs assessment solutions for enterprises, and helped
Whizlabs acquire over 100 Enterprise Customers including blue chip
accounts such as Cisco purely using Digital Marketing. Whizlabs won the
˜Most Innovative Indian IT Company" award from NASSCOM in 2004.
He is known for his simplistic and inquisitive leading style, which motivates people
to think out-of-the-box. It goes without that saying that Kapil has a deep passion
for Entrepreneurship and Digital Marketing. He is one of the most sought after
speaker on Digital Marketing in India and abroad and has personally trained &
advised CEOs across Asia Pacific and Middle East in helping them meet their
business objectives using Digital Marketing.
Digital Vidya is Asia’s leading Digital Marketing training company and the first to
launch Social Media Marketing Workshop Series in India. Since 2009, over 5000
professionals (including CXOs) from over 2000 brands such as Nokia, Google,
eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel,
ITC, CNBC, Madison and CII have participated in more than 200 Digital Marketing
trainings by Digital Vidya across Asia.
‘Excellent. Very insightful.’
- Marketing Director, Warner Bros
‘Interactive and engaging experience!
The sessions were absorbing. Excellent!’
- Head of Marketing, Cisco
‘The knowledge & effectiveness
of speaker was good.’
- DGM Communications, General Motors
‘Kapil is the best guide, mentor, speaker,
workshop conductor I have ever met
in my life...’
- Director, Swift Advertising
‘Great interaction and an extremely
good approach of simplifying social.’
-Head of Demand Center, SAP
‘...many things I didn’t even know existed
were highlighted, which are great.’
- Assistant Vice President, Alliance Bank
‘Crisp, clear and delivered well….’
- Head of Marketing, WIPRO
‘Strongly recommended for anybody
who wants to understand the social media
place and how one can leverage
it to meet business objectives.’
- Ass. Dir. Corporate Communications,
ESPN
‘Got new insights to SMM, strongly recommend
for people in marketing / market research.’
- Brand Manager, Tata Motors
‘Glad to have attended this workshop.
Will recommend to others.’
- Category Manager, Ebay
‘The knowledge of the speakers was good.
Overall great programme.’
- Regional Manager, Spicejet