Description: Care about leveraging Facebook Advertising for Brand Building, Lead Generation & Sales? Learn to exploit the opportunity of Facebook Advertising including for Fan Acquisition. To learn it hands-on, join us in our upcoming Social Media Training. Find more details at http://www.digitalvidya.com/

1. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Facebook
Fifth level
____ _____
Advertising
www.digitalvidya.com 1 © Digital Vidya

2. Facebook Ads
Click to edit Master text styles
____ __ ____ _____ ____ ______
Promote
Second_____Facebook Page
_____ levelSome
Facebook Page, event or
Third level
____ _____ Application
Fourth level
_____ _____
Fifth level
____ _____
Your Ad
FB User
To your Website for Lead
Generation & Sales
www.digitalvidya.com 2 © Digital Vidya

3. Optimizing Ads for Success!
Click to edit Master text styles
____ __ ____ _____ ____ ______
Advertiser A Advertiser B
Second_____
_____ level Impressions 100 100
Third level Clicks
____ _____ 2 5
Fourth level (Rs)
_____ _____ CPC 10 5
Fifth level
____ _____
Yield (Rs) 20 25
CTR (%) 2 5
CTR is the Key | 0.1% is Good CTR
www.digitalvidya.com 3 © Digital Vidya

4. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____
http://42inception.com/courses
www.digitalvidya.com 4 © Digital Vidya

5. Click to edit Master text styles
____ __ ____ _____ ____ ______
Second_____
_____ level
Third level
____ _____
Fourth level
_____ _____
Fifth level
____ _____ Thank You!
www.digitalvidya.com 5 © Digital Vidya