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1. Mobile Search Advertising 2016
Ruchi Sinha, Digital Marketing Consultant and SEM Expert
May 6, 2016

2. The Majority Shareholder
H2 2013 H2 2015
50%
“We do not disclose exact
numbers (of mobile-desktop
25%split), but mobile is more than 50
percent.” The share of mobile
and desktop search was equal
last year, but this year, it had
exceeded.”
Share of Mobile Queries In Overall Search Queries
Google India, 2015

3. Key Growth Drivers
Search reaches 90% of the Internet population•
65% of the Internet population in India use
accessing Internet.
mobile for•
About 80% of nearby
devices
searches happen on mobile•
Affordable Smartphones
Access to Internet
•
•

4. Some Recent Changes
New Avenues
Design Changes
New Formats
No Ads
Here

5. Mobile Based Algorithm
In 2015, Google changed its algorithm to favour
websites that are mobile friendly
Applies to searches on mobile devices

6. The Untapped Potential
Voice Search Driverless Cars
Wearables

7. Assessing the need for a
mobile specific strategy
Do you want to promote
mobile asset?
a
Do you want to generate
leads?
Are you a local business?
Questions to
ask
Does the consumer
research online before buying
your product?
Do you sell online?

8. Page should load fast on mobile Create a mobile responsive website
Do not overload information
Keep the forms short
Check the link below to see if your website is mobile friendly
https://www.google.com/webmasters/tools/mobile-friendly/

9. Try bidding differently on
mobile
An increase in bid may
sometimes lead to more
conversions
Adjust your bid for mobile
What should be your
deciding factor?

10. Creative Detail
Cues to local business
Optimize creatives for mobile
Banner sizes for mobile

11. Highlight your brand
Say more in less words
Be precise and relevant

12. Use good visuals Highlight Offers
Keep the consumer engaged

13. Key Best Practices
Create a mobile responsive website
Adjust your bid for mobile
Monitor your ads performance on mobile Optimize creatives for mobile
Be precise and relevant
Keep the consumer engaged

14. www. pola:risind.in ••
+ PDLRRIS WORLD'S NO 1 OFF ROAD
VEHICLE
POLARIS
EXCITING
NEWBUSINESS
OPPORTUNITY
For more information please visit your nearest Polaris dealer
or write at polaris.india@polarisind.com
AUTO EXPO TRACK
- Polaris had an Offroad Track in Auto Expo 2012.
CUSTOMER LONG QUEUE FOR RIDE
• Passionate customers enjoyed the innovative track
& experienced the "Polaris ATVs".
· Customer's voice .' Awesome,Highly exciting,Fun
Loving,Hooo..laa.....laaa"
- Customers waited for morethan 60 minutes to get
a
ride of 60 sec.
EXISTING "OFF-ROAD SPORr TRACK CHENNAI
- Strategically located on beach with Sacres of land
- Trackhas a mix of 27 Polaris Vehicles.
· Adventurous track full of sand ,bumps &
obstacles.
· Exclusive ride zone for kids amusement
· Initially low investment with High ROI.
· Profitable business from 1st year.
� Branding Support from Polaris India. Click
here to download Track Proposal
- Free Test ride given to >5000 thrilled
riders.
• Gui Panag joined Test ride on Polaris ATV.
- Experienced All Terrains In Limited Area.
Business Options
>
Join Hands With Polaris In ]CD:x
Business & Start Earning from Dayi
polarisind.in
• Kids loved their ride at the special zone
· overwhelming response experienced in 6 days
of
Auto Expo 2012.c y
10r OU »
Typeof Query: *
�t· ----;i
Sunder Ganesh owner of Chenna1
Track
Name:*
I have 27 Polaris vehicles in my adventure track. Polaris.has
lent their professional expertise.ATVs & Side by Side and
modernized my track. Today, this is probably one of India's best
off road amusement circuit. My business has taken off beyond my
expectations Thanks to Polaris.
Email:*
Phone:*
City:*
i
State:*
i
Que
:
I
i
ii@I
E

15. 0 www. pola,risind.in ••
@PDLRRIS. For more details visit· www.polarisind.in
m https: //WWW.google. co. in ••
xpolaris india For Any Dealership or Customer Enquiry
Please Fill The Form Below.
www.polarisind.in
Polaris Off Road Vehicles
ALL NEWS IMAGES VIDEOS MAPS
can be used not only in Re• * Fields are Mandatory
i-Select - •IType of Query: *
creational but also in sensitive areas of Construction, Mining,
Farming, Forest, Military, Police and Para military
forces.Polaris vehicles available with Dealer network across
the Country
c
c
=
1
J
=
1
Name:*
0polarisind.in - Polaris ATV Prices
r4D www.polarisind.in/Enquire_on_Phone
Email:*
LPhone:*
City:*
State:*
Power &Range of Off-Road Vehicles - Max
Durability. Contact Us Now!
About Polaris India: Polaris ATVs D
Query:
RZRc,S 800ATV
.- Phoenix 200
Boardwalk
• Ranger 500
• Trail Boss 330 Boardwalk • RZR S 800
• Sportsman 500 H.O.
• Sportsman Touring 850 H.O. EPS
Snowmobile/Defence vehicle Youth Vehicle
• Widetrak LX • Outlaw 50
• Sportsman MV 850 • Outlaw 90
• RANGER RZR® SW • Ranger RZR 170

16. Assignment
Suggest
this.
how would you advertise for a brand like•
What do you think of the ad?•
What do
friendly?
you think of the landing page? Is it mobile•