This document discusses the growth of social media and internet usage in India. It notes that as of September 2011, India had 112 million internet users, with a 13% growth rate from 2010. Two-thirds of users are from outside the major metro areas. Key demographics driving growth are school/college aged individuals and young professionals. Mobile internet usage is also growing rapidly in India, with over 800 million mobile subscribers. Popular social media platforms in India include Facebook with 38 million users and LinkedIn with 12 million users. The document presents case studies on how businesses are using social media and provides resources for tracking social media usage and trends.

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Social Media Landscape
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What is Social Media?
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Why care about Social Media?
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Internet Growth in India
[Source: I-cube & IAMAI Report (2011)]
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Internet Users in India
• Sep 2011: 112 Million
– Urban: 88M, Rural: 24M
– Active (at least once/month): 90
– Growth % (over 2010): 13
• Dec 2011: 121 Million
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Metros vs Small Towns
• Top 8 Metros: 34%
• Rest of India: 64%
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Who’s driving this growth?
• School Going Kids (8-17 yrs): 21%
• College Going Kids (18-25 yrs): 27%
• Young Men (21-35 yrs and non-school): 27%
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Top Purposes
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Touch Points
• Home  | Cyber Cafes 
• Mobile: 9%
• Office: 8% Dip
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Mobile Opportunity
• 865 Million Users (72% teledensity) [TRAI]
• Rural Opportunity: 500 Millions without
Mobile [TRAI]
• Mobile Indians on Social Networking: 72
Million by 2014 [Analysys Mason]
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Users (in Mil) on Social Media
Platform Global India
Facebook 800+ 38+
Twitter 200+ 4+ (visitors)
LinkedIn 110+ 12+
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Interesting Case Studies
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Gunpowder Restaurant
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http://www.facebook.com/ChingsSecret
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Reputation Mgmt
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Personal Example
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Tweet 2 Order
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How to track growth?
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http://www.facebook.com/advertising/
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http://socialbrands.media2win.com/
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http://www.pinstorm.com/ii/
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http://www.google.com/adplanner/
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http://www.google.com/trends
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http://vizisense.com/
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Tracking News about Digital in
India
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http://www.iamai.in
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http://www.afaqs.com/media/index.html?category=digital
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http://www.watblog.com
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http://www.penn-olson.com/tag/india/
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Thank You!
pradeep@digitalvidya.com
/pradeepchopra /pradeepchopra /in/pradeepchopra
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