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© Digital Vidya




The Jewel in the Social Media Crown

           Twitter


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Earlier - "Papa, look Sparrow" said Hridya on seeing the Twitter
logo. Now - "Papa, look Twitter" said Hridya on seeing a Sparrow.



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Key Milestones!




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What can you accomplish?




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         Kogi Korean BBQ Taco Truck




Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Tweet 2 Order




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Reputation Mgmt




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Personal Example




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Product Promotion




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      Event Promotion




800+ Registrations | US$ 2500 Price
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Twitter Basics




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Open Conversations via Mention/Reply




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Private Talks via Direct Message (DM)




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Group Discussions via #Tag




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Listening is the Key to Success!




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Quiz Time!




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_____ is the 2nd Largest Search Engine!




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Listening via Search




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Smart Listening via Advanced Search




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       twitter.com - Exercise

• Mention (@) person sitting next 2 you
• Reply back
• Create a Tweet mentioning (@) 3 person
  in this room w/ “#dvcamp”
• RT the most interesting tweet



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  search.twitter.com - Exercise
• Find out most engaging tweet in this room
  in last 1 hour
• Search for conversations relevant in your
  domain




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© Digital Vidya




        Other Tools - Exercise
•   HashTracking: Analyze #dvcamp Tweets
•   TweetReach.com
•   Listorious.com
•   Tweet.Grader.com/location




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A Strategic Approach




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Let’s look at an example!




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Product Promotion




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       Follow                 Create                   Engage

People talking about Links to online           Check DMs and
Vodafone’s products promotions, insider          replies regularly
& services            info and discount
                      codes                      Answer questions &
People talking about                            acknowledge
Mobiles, competitors Twitter-only offers to     feedback
                      reward loyalty
                                                 Provide info when
                                                 requested




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© Digital Vidya




      70:20:10 Mantra
70% Tweets: Core Area
20% Tweets: Related Area
10% Tweets: Casual



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© Digital Vidya




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How to gain Followers on Twitter?




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        The Ultimate Victory!




“Talking to them is like talking to a Friend
       who happens to sell Shoes.”

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© Digital Vidya




                            Thank You!

           Our upcoming Social Media Trainings

                               Bangalore              Delhi            Mumbai

Social Media Marketing             Oct 4-5           Nov 20-21         Dec 4-5

Advanced Facebook Marketing      Oct 20 - Nov 17 (Instructor-led, Online Course)



               More details @ www.digitalvidya.com



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Twitter the jewel in the social media marketing crown (B2B)