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© Digital Vidya




Social Media Marketing (for B2B)
       Workshop

            www.digitalvidya.com
© Digital Vidya




What is Digital Marketing?




          www.digitalvidya.com
© Digital Vidya




    “The process of reaching out to and
engaging with your customers/users through
  Digital Media (Internet, Email, Mobile)”




                www.digitalvidya.com
© Digital Vidya




                                SEM or PPC


        SEO or Organic Search

www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




                                     Social Media
      SEO


         Website/P
          resence


  Online                Email & Mobile
Advertising               Marketing




              www.digitalvidya.com
© Digital Vidya




  Mantra for Success in Digital Marketing



             V isibility                                R
                                                      elevancy
Are you visible to your target audience?
                                    Are you relevant? (Platform, Message & Time)




                                 C redibility
                       Will your Target Audience trust you?

                                 www.digitalvidya.com
© Digital Vidya




What is Social Media?




       www.digitalvidya.com
© Digital Vidya




Who’s the head of Social Media
  Marketing at McDonalds?

        Customer!



            www.digitalvidya.com
© Digital Vidya




Why care about Social Media?




           www.digitalvidya.com
© Digital Vidya




          No of Users (Million)


Platform              Global           India
Facebook                 900+          50+


Twitter                  250+          12+


LinkedIn                 160+          13+




                www.digitalvidya.com
© Digital Vidya




Is it just Sales & Marketing?




           www.digitalvidya.com
© Digital Vidya




   Marketing                          HR

                   NO
Sales
                                           Ideation/Pr
                                            oduct Dev
                 CRM
               www.digitalvidya.com
© Digital Vidya




Search for your name on Google!




            www.digitalvidya.com
© Digital Vidya




Social Search
=




    www.digitalvidya.com
© Digital Vidya




        B2B - Digital and Social Media
   B2B spending in Online to double over next 5
    years. From US$ 2.3b in 2009 to US$ 4.8b in
    2014 (Forrester)
   In the same period, B2B spending on Social
    Media will grow by 490% (Forrester)
   69% of B2B buyers use social networks
    "primarily for business networking and
    development” (KnowledgeStorm)


                    www.digitalvidya.com
© Digital Vidya




  Timings can’t be Better!




Opportunity to build competitive edge
             www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




Let’s look at & learn from few
       Success Stories!




           www.digitalvidya.com
© Digital Vidya



Evalueserve




  www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




B2B Lead Generation




      www.digitalvidya.com
© Digital Vidya



B2B Lead Generation




      www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




What are you waiting for?




Do you think you have an option?
           www.digitalvidya.com
© Digital Vidya




                            Thank You!

           Our upcoming Social Media Trainings

                               Bangalore              Delhi            Mumbai

Social Media Marketing             Oct 4-5           Nov 20-21         Dec 4-5

Advanced Facebook Marketing      Oct 20 - Nov 17 (Instructor-led, Online Course)



               More details @ www.digitalvidya.com



          /MyDigitalVidya     /digitalvidya            bit.ly/dv-grp
                              www.digitalvidya.com

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