"YouTube for your Business" Key Takeaways form the session: YouTube Channel Setup YouTube Video Optimization techniques how to do Video Marketing & What kind of content works? YouTube for Lead Generation Q & A Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here. www.digitalvidya.com

1. For Your Business

2. YouTube Statistics

4. How to do Video marketing ?
Source: http://www.sysomos.com/reports/youtube/
Consistently and Frequently publish refreshing content

5. Suggested Topics for Businesses
1. How to videos? / Solution Videos.
2. Tutorial Videos: Show them how to do it
3. Navigate website video / About Video
4. Use Testimonials

6. How to do it?

7. What all would be covered in the session?
• Create your own Channel & Channel layout
• Channel Settings
• Upload & editing of your videos
• Define your video and how to optimize it
• Generate Leads
• Building Audience
• Analytics
• Handle Copyright issues

8. Create your YouTube Channel

9. Digital Vidya YouTube Channel
• www.youtube.com/digitalvidya

10. Channel Settings

11. Upload & editing your videos

12. Post uploading options:
• Title
• Description
• Tags
• Thumbnail
• Privacy settings
• Category

13. Annotations:

14. Captions

15. How to Add Caption?

16. Optimize your videos:
• Selecting appropriate Title
• TAGS
• Thumbnails
• Description: Putting Social URLs
• Views and View time
• Engagement (Likes, Comments, Subscribers)
• Annotations

17. Tricks to increase views
• Engagement is the key
• Title & Tags
• Monetize: YouTube Partners Promotion (to
come in Suggested videos)
• Fake views (No use)
• Views via running Google Video Ads
• Social Media Promotion

18. Earn Money by Streaming ads
• Display Ads
• Overlay in-Video ads
• TrueView In-stream ads
• Non-skippable in-stream ads

19. The Viral Fiver
• https://www.youtube.com/watch?v=d8-
jhpAIOkc

20. Analytics

21. Youtube Analytics
• Know Who your
viewers are
• Know how your
Annotations working
• Know where viewers
are finding your
videos
.…

22. Youtube Analytics
• Know what makes
viewers come and go
• Know how many
videos viewer
Consumes
• Know how your fans
interact with your
videos
• Etc etc..

23. Souce: http://www.youtube.com/yt/copyright/
Copyright: Manage your content on YouTube

24. • www.youtube.com/watch?v=E-H3BIJ2BFE
AIB's Humble Plea To Bollywood ( Dhoom 3 )

25. http://bit.ly/1vG1SdI
deepesh@digitalvidya.com
Twitter: itsdeepesh
Q & A & Feedback

26. Exercise & Resource:
• Create a channel and Upload a video on Digital
Marketing
• Annotate it, ask the viewer to subscribe the channel
and take the viewer to some other video on YouTube.
• Analyse and submit a report from analytics for 1
week
• Resource:
https://www.youtube.com/yt/playbook/media/pdfs/
playbook.pdf
• Recording: We will email you