Volvo sees connectivity as increasingly important, with 39% of car buyers in 2013 citing in-vehicle technology as a top priority. A connected car fully participates in the networked society through functional connectivity layers, digital ecosystem integration, and apps allowing control and integration with smartphones, infrastructure, other cars, and Volvo services. Volvo's strategy is to make life more enjoyable and save time through new connected benefits, leveraging big data and focusing on drive time, connected life, and maximizing their role in the connected society.