Digital Winners 7-8 November: Born Global, Silje Vallestad

1. Born
Global
Telenor, Nov. 7th 2013

2. My
Daughter

3. Bold
Vision

4. Rome was not
built in one day.
Adapt!

5. From (2006):
• Hardware
• Wearables

6. To (2010):
•
•
•
•
Parental control
SIM-based software
Carrier focus
Norway

7. To (2012) :
•
•
•
•
Safety app
Women
International
Celebrity involvement

8. To (2013) :
•
•
•
•
•
•
Safety service
Everyone
Security Guards
Alarm Centrals
Virality
User Engagement

9. Everyday
Safety
Real
Emergencies
SOS

10. The biggest challenge
of going global
is geography

11. The 4 Ms
Mind Share
Market Share
Money Share
Margin Share

12. Become or Hire
a Master Story Teller

13. ”I chose to invest
because I saw the
potential to solve real
problems for kids,
parents and anyone
looking to increase their
overall safety ”
Jada Pinkett Smith

14. Silje Vallestad
• Young Global Leader of WEF
• Female Entrepreneur of the Year 2011
• Nordic Thinkers Top20
• Top 10 young CEO, Norway
Nicklas Jonsson –
• Senior executive with 17 years in
mobile; Ericsson, Sony Ericsson
and HTC
• Now VP, Partner Management
HTC
Mike Hale
• Part of Founding Team Starz
Encore (Liberty Media, LBTYA)
• Achieved $1B in Annual Revenue
in the US
• Joint Programming Venture with
CCTV in China
Team is
Everything
Olav Balandin
• CEO of Combitel (MVNO)
• Chief Product, Sales & Marketing
Officer of MTU Nett (MNO)
Svein Johnsen
• Co-founder of Chess (MVNO)
acquired by Telia Sonera in 2005
for NOK 1.6B
• Lead investor in bSafe
Are Traasdahl
• Founder of TapAd and ThumbPlay
• More than 15 years experience in
mobile and digital
• President of Spring Capital

15. Thank You !
www.bsafeapp.com