Example of my work.

1. Screen, Image & Sound Cluster Digital Media & Innovation in the West Midlands SGI/TSB Presentation 1 May 2008 Cluster manager: David Furmage 044 121 503 3397 www.advantagewm.co.uk/working-with-us/business-clusters.aspx [email_address]

2. West Midlands is a UK leader in digital media Population 5.3 million 9% of the UK population Birmingham, 2 nd City only to London rich mix of communities with diverse cultural backgrounds

3. digital media … making a huge impact… … personal, social & business life… … culture, regeneration and economic policy… … education, industry, public sector, commerce… … we must ensure the region plays a major part

4. Screen, Image & Sound Cluster includes… high value, with growth… television animation radio digital imaging

5. Screen, Image & Sound Cluster includes… real strength, high growth… games production serious games interactive media film music digital media innovation pillar high value, with growth… television animation radio digital imaging

6. Screen, Image & Sound Cluster includes… W I D E R creative & cultural industries UK WIDE 7.3% of UK GVA WEST MIDLANDS REGION 50,000+ digital 250K+ real strength, high growth… games production serious games interactive media film music digital media innovation pillar high value, with growth… television animation radio digital imaging

7. Regional Strengths in West Midlands… Talent BIG time! faster growth 20% UK Games Production serious games international profile BIRMINGHAM major digital hub for UK geographically strong, convenient & lower cost SGI, Warwick University, Birmingham University, Wolverhampton …

8. Recent Achievements… £7m SGI & Serious Virtual Worlds Conference

9. Recent Achievements… £4m Film Fund ‘ Confetti’ first 15% £7m SGI & Serious Virtual Worlds Conference £600K Development film, tv, digital £5m Digital Media commercial, art, Ch4 Channel 4 national commissioning hub for DM

10. Recent Achievements… £4m Film Fund ‘ Confetti’ first 15% £7m SGI & Digital Event Oct 2008 creative cities 50% in Birmingham Creative Space, Hubs… Serious Virtual Worlds Conference £600K Development film, tv, digital £5m Digital Media commercial, art, Ch4 Channel 4 national commissioning hub for 4IP European Regions in top 5

11. Recent Achievements… £4m Film Fund ‘ Confetti’ first 15% £7m SGI & Digital Event Oct 2008 ITC £800K IDM poc, demo, champions creative cities 50% in Birmingham Creative Space, Hubs… Serious Virtual Worlds Conference £600K Development film, tv, digital £5m Digital Media commercial, art, Ch4 Channel 4 national commissioning hub for 4IP European Regions in top 5 1045 business assists 137 new businesses created 232 jobs created/safeguarded 40 people helped into jobs 218 people up-skilled 140 knowledge base collaborations Others… games, music

12. Digital Media … vertical and horizontal film tv games web serious games aerospace automotive business professional government health military creative strengthen cluster companies digital media as a horizontal enabler

13. Digital Media … vertical and horizontal film tv games web serious games aerospace automotive business professional government health military creative strengthen cluster companies digital media as a horizontal enabler

14. Cluster targets high growth markets… Digital Content for Entertainment new business models, new content types Digital Lifestyle innovating new forms of digital media for citizens, tourists and business

15. Cluster targets high growth markets… Digital Content for Entertainment new business models, new content types Exploit Web 2.0 & Serious Games virtual worlds, immersive education, mash-ups data simulation, new communities, use it, sell it! Digital Lifestyle innovating new forms of digital media for citizens, tourists and business Create New Markets in digital media - with a sense of urgency using 4IP, ICT, TSB, European VC, HE…

16. How Innovation Funding fits … 10 At Market Commercial & VC TLR - Technology Readiness Levels 9 Final proving 5 Validation-real 2 Concept/application formulated 4 Validation-lab 1 Basic Principles 3 Proving concepts 6 Prototype demo-lab 8 Test and demo 7 Prototype demo-real University TSB Cluster Innovation

17. How Innovation Funding fits … 10 At Market Commercial & VC TLR - Technology Readiness Levels 9 Final proving 5 Validation-real 2 Concept/application formulated 4 Validation-lab 1 Basic Principles 3 Proving concepts 6 Prototype demo-lab 8 Test and demo 7 Prototype demo-real University TSB Cluster Innovation

18. How Innovation Funding fits … 10 At Market Commercial & VC TLR - Technology Readiness Levels 9 Final proving 5 Validation-real 2 Concept/application formulated 4 Validation-lab 1 Basic Principles 3 Proving concepts 6 Prototype demo-lab 7 Prototype demo-real University TSB Cluster Innovation IDM, ITC, Champion Supply chains, HE links Digital Media, Channel 4 - 4IP Fund Exploit Web 2.0 Serious Games 8 Test and demo

19. How Innovation Funding fits … 10 At Market Commercial & VC TLR - Technology Readiness Levels 9 Final proving 5 Validation-real 2 Concept/application formulated 4 Validation-lab 1 Basic Principles 3 Proving concepts 6 Prototype demo-lab 8 Test and demo 7 Prototype demo-real University TSB Cluster Innovation cluster projects, film, development IDM, ITC, Champion Supply chains, HE links Digital Media, Channel 4 - 4IP Fund Exploit Web 2.0 Serious Games

20. Strategic Actions … to build success build supply chains build capacity horizon scan build networks & KTN encourage innovation develop new markets

21. Strategic Actions … to build success build supply chains build capacity showcase talent horizon scan build HE & industry links raise sector profile improve data refine business link offer build networks & KTN encourage innovation develop new markets

22. Strategic Actions … to build success refine business link offer build supply chains build capacity showcase talent horizon scan build HE & industry links raise sector profile improve data build networks & KTN encourage innovation develop new markets Innovation Technology Council Access to Finance Technology Strategy Board Skillset Business Link Industry HEI’s achieved through partnership

23. Competitive Advantage … solid foundations idea Journey from seed to product launch Innovation needs to be built on solid foundations. We must get the basics right for businesses to grow... understanding… … the journey

24. Competitive Advantage … solid foundations idea Journey from seed to product launch Innovation needs to be built on solid foundations. We must get the basics right for businesses to grow... SME Journey from start-up to maturity and growth Information journey to navigate the opportunities and the support understanding… … the journey

25. In Summary… the focus is on… high growth digital media targeting high growth markets developing funding streams structured framework of support expanding horizontal reach

26. In Summary… the focus is on… high growth digital media targeting high growth markets thank you for listening developing funding streams structured framework of support expanding horizontal reach [email_address] … the heart of digital media in the UK