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2. 1st Generation of Buying “Supply Chain” Model The Customer has the need. They would either go to a Retailer or contact and select a particular Vendor whose Sales Team attempts to push them through their Sales process, and get their product or service delivered to them via a certain supply chain. Even these days, most of the Commodities are still being Sold this way
3. 2nd Generation of Buying “Social Marketing” Model The Customer has the need. They research the Internet and/or ask their friends or peers’ opinion on what product or service to buy. This generation is characterized by increased level of confusion amongst Buyers and frustration amongst Sellers trying to “outbid” each other fighting for buyer’s attention
4. Quote Buyers Confusion: ”...a burgeoning supply of service providers create a plethora of similar-sounding, but confusing claims that keep B2B buyers running from demo to demo and scratching their heads over which offering will best meet their needs.” Sellers Confusion: “This forces vendors to compete primarily on price — and accelerate margin erosion — instead of investing in buyer education and substantiating investment returns.” - Laura Ramos, Marketing Professional Forrester Research “B2B Lead Management Automation Market Overview”, 2009
5. 3rd Generation of Buying “Integration” Model Effective Buying Effective Sales and Marketing Integrated approach to Buying and Selling
6. 3G Concept 3G Concept derives from our free report “Buying Model 3G” that describes how the customers make buying decisions in the new millennium and how you can gain instant and unfair advantage over your competitors if you understand and implement this concept in your own business.