Microsoft customer event in New Delhi Cloud Datacenter Best PracticesHolistic Approach to Improving TCO & ROI, and Operational Excellence

1. Holistic Approach to Improving TCO & ROI, and Operational
Excellence
Distinguished Engineer & Chief Architect
Global Foundation Services, Microsoft
Cloud Summit, New Delhi, 26 May 2011

3. 200+
Sites and Services

4. 200+ CLOUD SERVICES
59 markets and
36 languages
76 markets and
48 languages

5. Site Up
Costs Down
Innovative
Services
Long Term
Efficiency

6. GFS Certifications
ISO27001, SAS70
Security & Compliance
Datacenters
Design, Build, Operate
ContainersITPACs
Pre-manufactured buildings
Lowest $/MW, Rapid Deployment
Geo-independent design
Global Capacity
Modular Strategy
Utility Pricing
Cost Transparency
Tools & Automation
Global Network
Dark Fiber
Lower DC to DC costs
Operation
Centers
MOC/Global Ticketing
3 Global
Locations

7. Response to Cloud Security Challenges

8. Service Management & Control
All necessary functions including tooling, process
engineering, reporting and account management
1 Trillion rows of data written per day
Operations Centers
1,000+ incident responses per week
3,000+ e-mail requests per week
10,000+ alarms managed per week
Process Engineering &
Knowledge Management
1,400+ users across our applications

9. ChicagoQuincy
Dublin Amsterdam
Hong Kong
Singapore
Japan
"Datacentershavebecomeasvitaltothe
functioningofsocietyaspowerstations."
TheEconomist
San Antonio
Multiple global CDN locations
Microsoft has more than 10 and less than 100 DCs worldwide
Boydton
Des Moines

10. ✓ Server performance per watt can vary
✓ Rightsizing of server configuration can improve overall energy efficiency
✓ Low power processors often offer best performance per watt
✓ Microsoft optimizes the total solution for best performance per TCO ($)

13. 2010+20081989-2005 2007
Reduced Carbon, Rightsized
1.05-1.15 PUE
Faster Time to Market

15. ✓ No mechanical cooling
✓ Ultra-efficient water utilization
✓ Relentless focus on renewable materials
✓ Near-JIT deployment
✓ Low initial capital investment
✓ Scale with business demand
✓ Deploy 1 to 10,000+ servers at a time

16. Quincy, WA Modular Datacenter
Tent City
ITPAC Proof of Concept Unit

18. 40 KW Micro Datacenter
United Nations has selected ITPAC datacenter based on
Microsoft Licensed Data Center Technology.

21. Source: Definition of Cloud Computing, National Institute of Standards and Technology

22. 11%
14%
17%
19%
23%
25%
28%
29%
89%
86%
83%
81%
77%
75%
72%
71%
0% 20% 40% 60% 80% 100%
DB
HPC
Storage
Collaboration
Business App
Email
App Dev
Web
TraditionalCloud

23. TOP CONCERNS

25. Service ConsumerDrivers Service Provider

27. Acrossthestack
Applications
Hardware

28. It’s clear that Hyper-V R2 SP1 can be used to virtualize tier-1 data center applications with
confidence.
– Enterprise Strategy Group Research, Mark Bowker

29. “With Hyper-V, Target can reduce our stores’ server footprints without sacrificing the mission-critical application
performance that contributes to a superior retail experience for our guests.”
Jeff Mader, Vice President, Target Technology Services
Source: IDC WW Quarterly Server Virtualization Tracker, March 2011. Data represents
x86 + EPIC based servers
Change in hypervisor market share
over the past 3 years
0%
10%
20%
30%
Microsoft
VMware

30. INFRASTRUCTURE TODAY INFRASTRUCTURE AS A SERVICE
IT’S ALL ABOUT EFFICIENCY
FULLY PHYSICAL
LOW UTILIZATION
LOW SERVER TO IT STAFF RATIO
LITTLE TO NO AUTOMATION
STATIC DEPLOYMENT FOR
PEAK SCALE
DIFFICULT PATH TO PAAS AND
PUBLIC CLOUD
PHYSICAL AND VIRTUAL
MODERATE TO HEAVY UTILIZATION
HIGH SERVER TO IT STAFF RATIO
HIGHLY AUTOMATED
DYNAMIC DEPLOYMENT FOR
BALANCE
PATH TO PAAS AND PUBLIC CLOUD

31. MANAGEMENT
IDENTITY
VIRTUALIZATION
SELF-SERVICE

32. Familiar and consistent platform puts the cloud
within your reach today
Optimized for Service Delivery allowing you
to manage your services end to end
The Flexibility and Control to harness the full
power of the cloud on your terms

34. Collection of best practices for deploying IaaS solution, covering:
Architecture and Design Guidance
Deployment Guidance
Operations Guidance
Based on IP developed by Microsoft Consulting Services, from
hundreds of customer engagements in over 82 countries.
• Most customizable deployment type
• Designed to be built into your existing infrastructure
• Leverage existing investments
• Broad ecosystem of partners
Hyper-V Cloud
Deployment
Guides
Set of guides to help customers deploy Infrastructure as a Service, based on
tried and tested configurations

35. Enterprise Ready
Comprehensive capabilities include Live
Migration, Dynamic Memory, Failover
Clustering, and Storage Migration
Better Value
Built-in virtualization and integrated windows-
based platform less than 1/3 of the upfront and
on-going cost of competitive offerings
Best-in-class performance
Run all workloads on Hyper-V, especially
business critical applications like Oracle, SAP,
SharePoint, SQL Server, Exchange
TARGET
“We found that Hyper-V and Dell offered a platform that proved we could run our
mission-critical store applications in our highest-volume stores from a transaction
perspective.”
- Brad Thompson, Director, Infrastructure Engineering, Target
http://www.microsoft.com/casestudies/Windows-Server-2008-R2-Datacenter/Target-Corporation/Large-Retailer-Relies-on-a-Virtual-Solution-to-
Deliver-Optimal-Shopping-Experience/4000009407
Target runs on Hyper-V: 1755 stores, 300,000 endpoints, 15,000 VMs
Microsoft made a compelling argument for looking at Hyper-V. And the more
we looked, the more it looked like a deal we couldn’t walk away from.
http://www.microsoft.com/casestudies/Windows-Server-2008-R2/Profiles-International/Software-Provider-Uses-Hyper-V-over-
VMware-to-Lower-Cost-by-28-Percent-Boost-Capacity/4000009667
Sia Ahmadzadeh
Senior Vice President, IT and Product Services,
Profiles International

36. www.globalfoundationservices.com
http://blogs.technet.com/msdatacenters
• Global Foundation Services Videos:
http://www.youtube.com/user/MSGFSTeam
• Hyper-V Private Cloud:
http://www.microsoft.com/privatecloud