This presentation brings out 6 Digital Strategies enterprises will need to adopt to gain Competitive Advantage.

1. Six Strategies that will shape Digital
Commerce and drive Competitive
Advantage in enterprises
Dileep Srinivasan
www.dileepsri.com
@dileepsri

2. • This presentation highlights 6 digital based strategies that will be
widely adopted by enterprises to gain and sustain competitive
advantage.
• Consumers will look for enterprises that embed such strategies for
sustained interactions with the firms products or services.
• Enterprises will look toward deploying such strategies successfully
in order to build advocacy based loyalty to their brands

3. 1. Mobile devices
• Every future IT
project/program will build in
Smartphone and/or
Ipad/Tablet integration as
the primary means for
consuming data
Those not considering this might
want to revisit your roadmap

4. 2. Game Dynamics
• Game Dynamics or
Gamification techniques will
be a large part of strategies
that involve consumer
engagement.
The use of such game dynamics will
be the next wave of generating loyalty
and advocacy amongst consumers

5. 3. Augmented Reality
• Enterprises will embrace
Augmented Reality (AR)
based applications and
solutions. Companies
building AR platforms will be
in hot demand.
Consumers relate more closely with
enterprises embracing Augmented
Reality, as it closer to being real

6. 4. Social Currency
• Enterprises will more and
more adopt strategies that
tap into the geo social
behavior of consumers to
maintain the loyalty of their
consumer base. Social
Currency will become one of
the most popular and
lucrative approaches.
Businesses incorporating Social Currency
applications benefit to gain a lot of invaluable
information on consumer behaviors.

7. 5. Location Based Apps
• Retail enterprises will
increasingly bridge the Digital
& Physical shopping
experiences of consumers
through adoption of location
based strategies to increase
loyalty, consumer advocacy
and customer delight.
While this will encroach on consumers
privacy, the millennial generation
Are not put off with this, but they rather
seem to embrace it

8. 6. Virtual Goods
• Businesses will begin to
embrace Virtual goods as
another business model to
earning revenue
Consumers buy virtual goods
as they see themselves engaging
in behaviors packaged as icons,
avatars etc. that have an emotional
meaning to them.

9. Look out for these strategies that organizations will
implement to ensure consumer intimacy and gain
Competitive Advantage.
Mobilie
Devices
Social
Currency

10. @dileepsri
www.dileepsri.com