3. PROCTER & GAMBLE
• Established Year 1837
• Head Quarter Ohio, Cincinnati, USA
• Industry Type Consumer goods
• Sales Number About $ 83,680 billion
• Product Available Over 80 countries
• Category Skin care, Hair Care, House Care,
Health Care, Oral Care, food…etc
• Brands 300 brands
• Employee Numbers 127,00 to 12900
• Board chairman and CEO Robert A. McDonald
• Global Technical Centers 28
• Billion US dollar Brands 24
• Listed in NYSE, Dow Jones, B&S 500
4. Mission
“We will provide branded products and services of superior
quality and value that improve the lives of the world’s
customers, now and generations to come”
Vision
“Be,and be recognized as,the best consumer products and
services company in the world”
Values
•Intergrity
•Leadership
•Ownership
•Passion for Winning
•Trust
5. SWOT Analysis
Strength Weakness Opportunities Threats
• Strong Focus • Distribution • New market • Competitors
on Research channel. segment • Price wars
and • Lack of canning • Internet. • Not patentable.
Development. or packaging. • More • Regulatory
• Leading • Undifferentiated distribution environment
market position products or channel • Global
• Diverse market services. • Expansion in Economic
portfolio • Increasing developing Conditions
• Strong brand instances of markets • Counterfeit
portfolio product recalls. • Future growth goods
• High-quality • Dependent on Plans
product, quality Wal-Mart and • Growing Indian
processes and other store for FMCG market
procedures . majority of its
revenue
6. Marketing Mix
Price
Product
Target Promotion
Market
Place
7. Line of Products
Beauty and Grooming
• Always • Fekkai • Nice n Easy
• Camay • Nioxin
• Fusion
• Crest • Olay
• Ghost
• Old Spice
• Anna Sui • Gillette
• Oral – B
• Aussie • Gucci Fragrances
• Vidal Sasson
• Braun • HUGO BOSS
• Pantene
• Christina Aguilera • Head & Shoulders
Perfumes • Pert
• Herbal Essences
• Clairol Professional • Blue
• Ivory
• Cover Girl • Puma
• Lacoste Fragrances
• DDF • Rejoice
• MACH 3
• Dolce and Gabbana • SK-II
Cosmetics Fragrances • Naomi Campbell
• Safeguard
• Dunhill Fragrances • Natural Instincts
• Scope/Scope 4
• Escade • Venus
• Sebastian Professional
• Wella • Seceret
• Tampax
9. BCG Matrix For Family of Products
There are three category of • Household care
product line of Procter and – Ariel
Gamble company. – Bounty
BCG Matrix can be applied in – Mister Clean
for each product line.
• Health and well being
• Beauty and Grooming – Brauna
– Olay – Oral-B
– Wella – Gillette
– Cover girl – Head n Shoulder
– Dolce n Gabbana – Herbal Essence
– Hugo Boss – Old Spice
– Pantene
– Pampers
– Oral – B
– Vicks
– Whisper
10. 5 Force Model
1. Threat of New Entrants 3. Bargaining of suppliers
• Medium – can be easy to enter • Low
the market but hard to be
successful, at least on a large 4.Threat of substitute
scale products
• It can be difficult to • Low
obtain shelf space in stores
5. Intensity of rivalry
2. Bargaining power of buyers
• High – many powerful
• High and increasing due to competitors
large retailers such as Wal-
Mart
• Wal-Mart could account for up
to one third of global sales by
the end of the decade
11. Customers
Targeted Customers
• Women
• Men
• B2B
Loyalty – meets the needs of the consumers by coming up with new
innovations and retails the loyalty
Preference – depends on the pricing of the product and the features
Purchase Behavior – depends on the product to product
Potential Customers – All age group
14. Annual Turnover of Past 3 Years
• 2011-2012 – $83.6 billion
• 2010-2011 – $82.5 billion
• 2009-2010 – $78.9 billion
The percentage change in the revenue
• From 2009-2010 to 2010-2011 – 4.56%
• From 2010-2011 to 2011-2012 – 1.33%
*Source Annual Reports of P&G
15. Market Share
• P&G – 11,946,172
• Unilever – 1,702,724
• Johnson & Johnson – 8,965190
• Kimberly Clark – 2,137,304
NYSE S&P 500
• P&G – $ 70.7 • P&G – $ 18.33
• Unilever – $ 37.04 • Unilever – $ 36.95
• Johnson & Johnson – $ 71.14 • Johnson & Johnson – $ 70
• Kimberly Clark – $ 82.75 • Kimberly Clark – $ 2.43
Source NYSE & S&P500
