This document summarizes a presentation titled "Website Planning is Fun & Easy (yeah, right!)" given at a tech conference on December 5, 2013. The presentation provided tips on establishing a digital communications strategy, engaging users and stakeholders, understanding user needs, working with partners, and managing digital operations. It also outlined a sample website planning process and discussed crafting a digital strategy, conducting user research, making data-driven decisions, and finding good partnerships to help create a better digital experience. Contact information was provided for three speakers from the session.

1. Website Planning is Fun
& Easy (yeah, right!)
D ecember 5, 2013
10:15 – 11 :15 a.m.
H ashtag : #tech 13 LL 3
Debra BenAvram, CAE
Andrea Lange
Dina Lewis, CAE
@techconf
#tech13LL3

2. How does your Web project
make you feel ?
Images courtesy of marin & Clare Bloomfield / FreeDigitalPhotos.net
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3. We have stories!
• To help you establish or tweak your digital
communications strategy
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4. We have tips!
• To help you engage members, staff, and
users
• To understand user and stakeholder needs
• To work with partners to deliver your vision
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5. We have a mission!
• To help you to better manage your digital
operations and to prepare for Web
upgrades and redesigns
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6. Sample Process
Develop
audience
profiles
& goals
Conduct user
research
Launch
Web/Digital
Team
Develop
&
Test
Audit/Analyze
Content
Develop
/validate
information
architecture

7. Crafting a Digital Strategy
• Use your association’s strategic goals
• Conduct a technology audit
• Know your culture
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8. Sample Statement
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9. Engage & Learn
• Your Users
• Research Tips
• The Value of Data
Take the card sort exercise: http://goo.gl/SQ2Iff
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10. Value of Data
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11. Working with Partners
• How to Prepare
• What to Look For
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12. Results
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13. Results
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14. Results
[Placeholder—will
show/review results
from session exercise]
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15. An Easier, Funner Web World
•
•
•
•
Create/Tweak your digital strategy
Know your culture and your users
Make data-driven decisions
Find and nurture good partnerships
@techconf
#tech13LL3

16. Contact Us
Debra BenAvram, CAE
CEO
American Society for
Parenteral & Enteral
Nutrition
debrab@nutritioncare.org
301.587.6315, ext. 126
Andrea Lange
Web & Online
Communications Manager
American Podiatric Medical
Association
ahlange@apma.org
301-581-9223
Dina Lewis, CAE
President
Distilled Logic
dina@distilledlogic.net
202.320.3060
@techconf
#tech13LL3