A slideshow describing my digital identity for dineshLee

1. http://dineshlee.flavors.me/
Dinesh Liyanage
Digital Persona
Assesment01- GLOCO14
Student ID : s3497164

2. ID
STATEMENT
Short Version
An inspiring digital media content
designer and a communication
professional with a passion and Love
for digital communication. My personal
interest is to produce unique and
creative “Likeable Media” for
individuals and businesses that are
capable of powerfully engage with the
audience.
Long Version
I was fascinated with Multimedia contents which was around me
since I was a kid. I always enjoyed these media contents and when it
was the time to decide what I want to do for the rest of my life, I
chose Digital Media.
I started my journey by starting to learn digital media following UK
higher National diploma in interactive media and went on to
complete Bachelors degree in Digital Media at University of
Wolverhampton.
I was not satisfied just by designing static media contents and
started to learn other visual mediums such as film and animation. I
have been working with several production houses for their projects
and some of them were able to win and nominate for awards. I also
worked as a freelance video director and editor.
I have been learning and working in different areas from Wedding
video production to Web designing. Hence I have been able to gain
knowledge about different types of mediums.
I believe that continues learning and practicing is the key to a
successful career and therefore I am completing a masters degree in
advertising at RMIT which is expanding my knowledge about the
advertising industry.

3. The online Persona
“dineshLee”
Description of the professional, engaged persona you wish to present, that is your identity
statement and rationale
I would like to present my Online Persona as a digital media solution
provider/ Content designer.

4. Why?
The Rational behind dineshLee
I have been passionate about digital mediums and started to learn by myself. I then started to
follow different types of learning pathways and follow various online learning resources.
Not only that I was involving with various types of projects for individuals and production houses.
I was not limited to one type of media but was engaging in various digital media content creation.
This has given me a broad knowledge about modern digital media and I would like to use this as
an advantage to promote myself.
In digital media industry, continuously learning cutting-edge technologies and strategies is
essential to be competitive and recognised. I would like the potential employers/clients to see me
as a continuous learner and a professional with a good academic background.
I am a person who would like to research latest trends and technologies in digital media and
communications. I would like to present these findings and it will highlight me as a leader in my
field. This will allow people to recognise me as a well-educated experienced professional in digital
media.

5. On My Way To
“dineshLee”
Detail how you have attempted to
achieve this persona
I am trying to achieve this persona mainly using
Facebook, twitter and Vimeo. I am expecting to
use Instagram as a tool of promoting myself.
Blogging is a very powerful tool when I am trying
to present my findings and researched information
about digital media. Continuous blogging will help
to present me as a dynamic knowledgeable
professional in the industry.
strategy : Building dineshLee
 Creating video contents and sharing
 Using Vimeo/Youtube as the medium for
video sharing
 Update my Show reel every three months and
share
 Tweet more about my professional life
 Continuous Blogging and sharing
 Networking : Tweet conversations, LinkedIn
I am creating new blogs at wordpress.com. I am expecting
to choose various topics that are related to film industry,
photography, animation and advertising.
By doing this I am expecting to educated myself as well as
branding myself as a leader in digital media industry with
a broad knowledge.
Also I would like to present well-researched topics about
social media and mass communication. I have posted a
blog about social media and its influence on the society. I
am expecting to post a blog about nonverbal
communication as well as editing techniques that use
film, Television and visual communication. So the content
will be building my expected persona within the online
community.
Also I will be posting contents that are funny, modern and
more engaging to the general public. Therefore posts
about sports, entertainment and global events will be
sharing with my online communities.
I am trying to engage with potential employers, industry
professionals, advertising agencies, production houses
and likeminded people who have an interest in this digital
media world.
Therefore the Tone of voice will be professional,
knowledgeable and at the same time a fun personal to
engage.
At the moment I am developing my online persona and I
understand it is hard to receive many responses at this
stage. However, when I am continuously growing with my
online presence I believe that I would be able to position
my persona as I expected.

6. atruemanshow
Blog Posts
Media Mapping :
A Walk to Remember
http://atruemanshow.wordpress.com/2014/08/21/media-mapping-a-walk-to-remember/
The literature and theory discussed:
Social Media : A Powerful Influencer
http://atruemanshow.wordpress.com/2014/08/18/social-media-a-powerful-influencer/
My own interest relevant to my objective :
So….Who is this “DINESH” ?
http://atruemanshow.wordpress.com/2014/08/18/3/

7. It’s
“Tweet Time”
Evidence of twitter activities
About Course materials
Replies or interactions with
people within or outside your
class
Replies or interactions with
people within or outside your
class

8. Evidence of other platform
YouTube & Vimeo