ANTS | SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
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SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials Tổng quan bức tranh và số liệu online cho thị trường Đông Nam Á (SEA) 2015 Quý 4. Bức tranh người dùng Mobile trong khu vực Đông Nam Á ANTS quảng cáo trực tuyến Việt Nam Các chỉ số thị trường quảng cáo Việt Nam
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ANTS | SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
- 1. @wearesocialsg • 1We Are Social SOUTHEAST ASIA DIGITAL IN 2015 SIMON KEMP • WE ARE SOCIAL • NOVEMBER 2015 WE ARE SOCIAL’S GUIDE TO KEY DIGITAL, SOCIAL & MOBILE STATS we are social
- 2. @wearesocialsg • 2We Are Social SIMONKEMP @eskimon
- 3. @wearesocialsg • 3We Are Social
- 4. @wearesocialsg • 4We Are Social COUNTRIES DETAILED IN THIS REPORT BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM
- 5. @wearesocialsg • 5We Are Social CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
- 6. @wearesocialsg • 6We Are Social GLOBAL OVERVIEW
- 7. @wearesocialsg • 7We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS GLOBAL DIGITAL STATISTICS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION 3.249 2.0622.317 3.7617.382 NOV 2015 URBANISATION: 53% PENETRATION: 44% PENETRATION: 31% PENETRATION: 51% PENETRATION: 28% • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive, LINE, Kakao, GSMA Intelligence
- 8. @wearesocialsg • 8We Are Social ACTIVE USERS BY SOCIAL PLATFORM NOV 2015 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP • Sources: latest company statements, correct as at 17 November 2015 1,550 ! 900 ! 860 ! 700 ! 653 ! 650 ! 400 ! 316 ! 300 ! 300 ! 249 ! 230 ! 212 ! 211 ! 200 ! 105 ! 100 ! 100 ! 100 ! 97 ! FACEBOOK WHATSAPP QQ FACEBOOK MESSENGER QZONE WECHAT / WEIXIN INSTAGRAM TWITTER SKYPE BAIDU TIEBA VIBER TUMBLR SINA WEIBO LINE SNAPCHAT YY PINTEREST VKONTAKTE BBM LINKEDIN
- 9. @wearesocialsg • 9We Are Social GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA MOBILE: USERS vs. CONNECTIONS ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE NOV 2015 3.761 BILLION 7.586 BILLION 4.9 BILLION 7.3 BILLION • Sources: GSMA Intelligence, correct as at 20 November 2016; Ericsson Mobility Report, November 2016
- 10. @wearesocialsg • 10We Are Social REGIONAL OVERVIEW
- 11. @wearesocialsg • 11We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 627.7 URBANISATION: 45% 252.4 PENETRATION: 40% 232.9 PENETRATION: 37% 776.3 vs. POPULATION: 124% 199.7 PENETRATION: 32% DIGITAL IN SOUTHEAST ASIA NOV 2015 • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters, Facebook, GSMA Intelligence, Ericsson
- 12. @wearesocialsg • 12We Are Social DIGITAL GROWTH IN SOUTHEAST ASIA ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS HOW DIGITAL USAGE HAS EVOLVED AROUND SOUTHEAST ASIA SINCE OUR PREVIOUS REPORT IN MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 MILLION MILLION MILLION MILLION MILLION +4.7 +27.4 +23.9 +32.3 +17.7 +1% +12% +11 +4% +10% NOV 2015 • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters, Facebook, GSMA Intelligence, Ericsson
- 13. @wearesocialsg • 13We Are Social GLOBAL AVERAGE: BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM INTERNET IN SOUTHEAST ASIA NOV 2015 44% THE NUMBER OF INTERNET USERS IN THE COUNTRY, COMPARED TO TOTAL POPULATION 81%! 84%! 67%! 54%! 34%! 1%! 46%! 50%! 32%! 14%! 9%! • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters
- 14. @wearesocialsg • 14We Are Social INTERNET IN SOUTHEAST ASIA NOV 2015 THE NUMBER OF INTERNET USERS IN THE COUNTRY, COMPARED TO TOTAL POPULATION GLOBAL AVERAGE 84%! 81%! 67%! 54%! 50%! 46%! 40%! 34%! 32%! 14%! 9%! 1%! SINGAPORE BRUNEI MALAYSIA THAILAND VIETNAM PHILIPPINES SEASIA INDONESIA CAMBODIA LAOS MYANMAR TIMOR-LESTE • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters
- 15. @wearesocialsg • 15We Are Social GLOBAL AVERAGE: BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM SOCIAL MEDIA IN SOUTHEAST ASIA NOV 2015 31% MONTHLY ACTIVE USERS ON THE MOST ACTIVE SOCIAL NETWORK IN THE COUNTRY, COMPARED TO TOTAL POPULATION 69%! 67%! 59%! 58%! 31%! 24%! 47%! 40%! 22%! 14%! 14%! • Sources: Wikipedia, Facebook
- 16. @wearesocialsg • 16We Are Social SOCIAL MEDIA IN SOUTHEAST ASIA NOV 2015 MONTHLY ACTIVE USERS ON THE MOST ACTIVE SOCIAL NETWORK IN THE COUNTRY, COMPARED TO TOTAL POPULATION GLOBAL AVERAGE 69%! 67%! 59%! 58%! 47%! 40%! 37%! 31%! 24%! 22%! 14%! 14%! BRUNEI SINGAPORE MALAYSIA THAILAND PHILIPPINES VIETNAM SEASIA INDONESIA TIMOR-LESTE CAMBODIA LAOS MYANMAR • Sources: Wikipedia, Facebook
- 17. @wearesocialsg • 17We Are Social FACEBOOK IN SOUTHEAST ASIA NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 232,850,000 46% 54% 13 – 19 YEARS 64,375,000 50% 50% 20 – 29 YEARS 99,733,000 44% 56% 30 – 39 YEARS 42,559,700 45% 55% 40 – 49 YEARS 16,164,200 48% 52% 50 – 59 YEARS 6,753,800 50% 50% 60+ YEARS 4,814,800 40% 60% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 14% 14% 13 – 19 YEARS OLD 1% 1% 60+ YEARS OLD 19% 24% 20 – 29 YEARS OLD 8% 10% 30 – 39 YEARS OLD 3% 4% 40 – 49 YEARS OLD 1% 1% 50 – 59 YEARS OLD FEMALE MALE 32.1M ! 44.3M ! 19.3M ! 7.8M ! 3.4M ! 1.9M ! 32.3M ! 55.5M ! 23.2M ! 8.4M ! 3.4M ! 2.9M ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 18. @wearesocialsg • 18We Are Social GLOBAL AVERAGE: BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM MOBILE IN SOUTHEAST ASIA NOV 2015 103% NUMBER OF MOBILE CONNECTIONS IN THE COUNTRY, COMPARED TO TOTAL POPULATION 126%! 146%! 136%! 149%! 125%! 71%! 112%! 150%! 155%! 69%! 56%! • Sources: Wikipedia, GSMA Intelligence, Ericsson
- 19. @wearesocialsg • 19We Are Social MOBILE IN SOUTHEAST ASIA NOV 2015 NUMBER OF MOBILE CONNECTIONS IN THE COUNTRY, COMPARED TO TOTAL POPULATION GLOBAL AVERAGE • Sources: Wikipedia, GSMA Intelligence, Ericsson 155%! 150%! 149%! 146%! 136%! 126%! 125%! 121%! 112%! 71%! 69%! 56%! CAMBODIA VIETNAM THAILAND SINGAPORE MALAYSIA BRUNEI INDONESIA SEASIA PHILIPPINES TIMOR-LESTE LAOS MYANMAR
- 20. @wearesocialsg • 20We Are Social GLOBAL AVERAGE: BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM MOBILE SOCIAL IN SOUTHEAST ASIA NOV 2015 28% NUMBER OF SOCIAL MEDIA USERS LOGGING IN VIA MOBILE DEVICES IN THE PAST 30 DAYS, COMPARED TO TOTAL POPULATION 64%! 61%! 52%! 52%! 26%! 20%! 39%! 32%! 19%! 12%! 11%! • Sources: Wikipedia, Facebook
- 21. @wearesocialsg • 21We Are Social MOBILE SOCIAL IN SOUTHEAST ASIA NOV 2015 GLOBAL AVERAGE 64%! 61%! 52%! 52%! 39%! 32%! 32%! 26%! 20%! 19%! 12%! 11%! BRUNEI SINGAPORE THAILAND MALAYSIA PHILIPPINES VIETNAM SEASIA INDONESIA TIMOR-LESTE CAMBODIA LAOS MYANMAR • Sources: Wikipedia, Facebook NUMBER OF SOCIAL MEDIA USERS LOGGING IN VIA MOBILE DEVICES IN THE PAST 30 DAYS, COMPARED TO TOTAL POPULATION
- 22. @wearesocialsg • 22We Are Social COUNTRY SNAPSHOTS
- 23. @wearesocialsg • 23We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 393 URBANISATION: 76% 319 PENETRATION: 81% 270 PENETRATION: 69% 495 vs. POPULATION: 126% 250 PENETRATION: 64% DIGITAL IN BRUNEI NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
- 24. @wearesocialsg • 24We Are Social FACEBOOK IN BRUNEI NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 270,000 44% 56% 13 – 19 YEARS 30,000 47% 53% 20 – 29 YEARS 109,000 45% 55% 30 – 39 YEARS 76,000 46% 54% 40 – 49 YEARS 34,000 47% 53% 50 – 59 YEARS 14,500 51% 49% 60+ YEARS 8,600 35% 65% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 5% 6% 13 – 19 YEARS OLD 14K ! 49K ! 35K ! 16K ! 7K ! 3K ! 16K ! 60K ! 41K ! 18K ! 7K ! 6K ! 1% 2% 60+ YEARS OLD 18% 22% 20 – 29 YEARS OLD 13% 15% 30 – 39 YEARS OLD 6% 7% 40 – 49 YEARS OLD 3% 3% 50 – 59 YEARS OLD FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 25. @wearesocialsg • 25We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 15.4 URBANISATION: 20% 5.0 PENETRATION: 32% 3.4 PENETRATION: 22% 23.9 vs. POPULATION: 155% 2.9 PENETRATION: 19% DIGITAL IN CAMBODIA NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
- 26. @wearesocialsg • 26We Are Social FACEBOOK IN CAMBODIA NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 3,400,000 38% 62% 13 – 19 YEARS 900,000 43% 57% 20 – 29 YEARS 1,810,000 39% 61% 30 – 39 YEARS 460,000 30% 70% 40 – 49 YEARS 113,000 25% 75% 50 – 59 YEARS 46,000 26% 74% 60+ YEARS 28,700 27% 73% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 12% 15% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 21% 33% 20 – 29 YEARS OLD 4% 10% 30 – 39 YEARS OLD 1% 3% 40 – 49 YEARS OLD <1% 1% 50 – 59 YEARS OLD 390K ! 710K ! 140K ! 28K ! 12K ! 8K ! 510K ! 1.1M! 320K ! 85K ! 34K ! 21K ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 27. @wearesocialsg • 27We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 255.5 URBANISATION: 51% 88.1 PENETRATION: 34% 79.0 PENETRATION: 31% 318.5 vs. POPULATION: 125% 67.0 PENETRATION: 26% DIGITAL IN INDONESIA NOV 2015 • Sources: Wikipedia, APJII, Facebook, GSMA Intelligence
- 28. @wearesocialsg • 28We Are Social FACEBOOK IN INDONESIA NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 79,000,000 42% 58% 13 – 19 YEARS 26,000,000 50% 50% 20 – 29 YEARS 35,000,000 40% 60% 30 – 39 YEARS 12,000,000 38% 62% 40 – 49 YEARS 3,800,000 39% 61% 50 – 59 YEARS 1,000,000 39% 61% 60+ YEARS 1,520,000 28% 72% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 16% 16% 13 – 19 YEARS OLD 1% 1% 60+ YEARS OLD 18% 26% 20 – 29 YEARS OLD 6% 9% 30 – 39 YEARS OLD 2% 3% 40 – 49 YEARS OLD <1% 1% 50 – 59 YEARS OLD 13M! 14M! 4.6M ! 1.5M ! 390K! 420K! 13M! 21M! 7.4M ! 2.3M ! 610K! 1.1M ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 29. @wearesocialsg • 29We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 6.80 URBANISATION: 34% 0.99 PENETRATION: 14% 0.99 PENETRATION: 14% 4.70 vs. POPULATION: 69% 0.82 PENETRATION: 12% DIGITAL IN LAOS NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
- 30. @wearesocialsg • 30We Are Social FACEBOOK IN LAOS NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 990,000 43% 57% 13 – 19 YEARS 280,000 46% 54% 20 – 29 YEARS 450,000 44% 56% 30 – 39 YEARS 165,000 41% 59% 40 – 49 YEARS 59,000 36% 64% 50 – 59 YEARS 23,800 33% 67% 60+ YEARS 9,900 30% 70% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 13% 15% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 20% 25% 20 – 29 YEARS OLD 7% 10% 30 – 39 YEARS OLD 2% 4% 40 – 49 YEARS OLD 1% 2% 50 – 59 YEARS OLD 130K ! 200K ! 67K ! 21K ! 8K ! 3K ! 150K ! 250K ! 98K ! 38K ! 16K ! 7K ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 31. @wearesocialsg • 31We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 30.8 URBANISATION: 73% 20.6 PENETRATION: 67% 18.0 PENETRATION: 59% 41.9 vs. POPULATION: 136% 16.0 PENETRATION: 52% DIGITAL IN MALAYSIA NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
- 32. @wearesocialsg • 32We Are Social FACEBOOK IN MALAYSIA NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 18,000,000 44% 56% 13 – 19 YEARS 2,900,000 45% 55% 20 – 29 YEARS 7,500,000 43% 57% 30 – 39 YEARS 4,400,000 45% 55% 40 – 49 YEARS 1,900,000 47% 53% 50 – 59 YEARS 960,000 47% 53% 60+ YEARS 430,000 37% 63% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 7% 9% 13 – 19 YEARS OLD 1% 1% 60+ YEARS OLD 18% 24% 20 – 29 YEARS OLD 11% 13% 30 – 39 YEARS OLD 5% 6% 40 – 49 YEARS OLD 2% 3% 50 – 59 YEARS OLD 1.3M ! 3.2M ! 2.0M ! 900K! 450K! 160K! 1.6M ! 4.3M ! 2.4M ! 1.0M ! 510K! 270K! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 33. @wearesocialsg • 33We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 53.9 URBANISATION: 33% 5.0 PENETRATION: 9% 7.3 PENETRATION: 14% 30.0 vs. POPULATION: 56% 6.1 PENETRATION: 11% DIGITAL IN MYANMAR NOV 2015 • Sources: Wikipedia, InternetWorldStats, e27, Facebook, GSMA Intelligence, Ericsson
- 34. @wearesocialsg • 34We Are Social FACEBOOK IN MYANMAR NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 7,300,000 36% 64% 13 – 19 YEARS 1,850,000 35% 65% 20 – 29 YEARS 3,800,000 37% 63% 30 – 39 YEARS 1,120,000 37% 63% 40 – 49 YEARS 350,000 37% 63% 50 – 59 YEARS 157,000 38% 62% 60+ YEARS 83,000 31% 69% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 9% 16% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 19% 33% 20 – 29 YEARS OLD 6% 10% 30 – 39 YEARS OLD 2% 3% 40 – 49 YEARS OLD 1% 1% 50 – 59 YEARS OLD 650K ! 1.4M! 410K ! 130K ! 60K ! 26K ! 1.2M! 2.4M! 710K ! 220K ! 97K ! 57K ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 35. @wearesocialsg • 35We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 102.4 URBANISATION: 49% 47.1 PENETRATION: 46% 48.0 PENETRATION: 47% 114.6 vs. POPULATION: 112% 40.0 PENETRATION: 39% DIGITAL IN THE PHILIPPINES NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
- 36. @wearesocialsg • 36We Are Social FACEBOOK IN THE PHILIPPINES NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 14% 12% 13 – 19 YEARS OLD 1% 1% 60+ YEARS OLD 21% 20% 20 – 29 YEARS OLD 10% 9% 30 – 39 YEARS OLD 5% 4% 40 – 49 YEARS OLD 2% 2% 50 – 59 YEARS OLD 6.7M ! 9.9M ! 4.7M ! 2.2M ! 1.1M ! 610K! 5.6M ! 9.6M ! 4.3M ! 1.7M ! 740K! 460K! FEMALE MALE AGE GROUP ACCOUNTS FEMALE MALE TOTAL 48,000,000 53% 47% 13 – 19 YEARS 12,300,000 54% 46% 20 – 29 YEARS 19,500,000 51% 49% 30 – 39 YEARS 9,000,000 52% 48% 40 – 49 YEARS 3,900,000 56% 44% 50 – 59 YEARS 1,840,000 60% 40% 60+ YEARS 1,070,000 57% 43% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 37. @wearesocialsg • 37We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.54 URBANISATION: 100% 4.65 PENETRATION: 84% 3.70 PENETRATION: 67% 8.10 vs. POPULATION: 146% 3.40 PENETRATION: 61% DIGITAL IN SINGAPORE NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
- 38. @wearesocialsg • 38We Are Social FACEBOOK IN SINGAPORE NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 4% 4% 13 – 19 YEARS OLD 3% 3% 60+ YEARS OLD 15% 19% 20 – 29 YEARS OLD 13% 15% 30 – 39 YEARS OLD 8% 8% 40 – 49 YEARS OLD 5% 4% 50 – 59 YEARS OLD 150K ! 550K ! 480K ! 280K ! 170K ! 91K ! 150K ! 680K ! 530K ! 290K ! 160K ! 100K ! FEMALE MALE AGE GROUP ACCOUNTS FEMALE MALE TOTAL 3,700,000 47% 53% 13 – 19 YEARS 300,000 50% 50% 20 – 29 YEARS 1,230,000 45% 55% 30 – 39 YEARS 1,010,000 48% 52% 40 – 49 YEARS 570,000 49% 51% 50 – 59 YEARS 330,000 52% 48% 60+ YEARS 191,000 48% 52% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 39. @wearesocialsg • 39We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 65.1 URBANISATION: 34% 35.0 PENETRATION: 54% 38.0 PENETRATION: 58% 97.1 vs. POPULATION: 149% 34.0 PENETRATION: 52% DIGITAL IN THAILAND NOV 2015 • Sources: Wikipedia, Reuters, Facebook, GSMA Intelligence
- 40. @wearesocialsg • 40We Are Social FACEBOOK IN THAILAND NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 12% 12% 13 – 19 YEARS OLD 1% 2% 60+ YEARS OLD 18% 19% 20 – 29 YEARS OLD 11% 11% 30 – 39 YEARS OLD 5% 5% 40 – 49 YEARS OLD 2% 2% 50 – 59 YEARS OLD 4.5M ! 7.0M ! 4.2M ! 1.9M ! 860K ! 490K! 4.5M ! 7.2M ! 4.1M ! 1.8M ! 840K ! 610K! AGE GROUP ACCOUNTS FEMALE MALE TOTAL 38,000,000 50% 50% 13 – 19 YEARS 9,000,000 50% 50% 20 – 29 YEARS 14,200,000 49% 51% 30 – 39 YEARS 8,300,000 51% 49% 40 – 49 YEARS 3,700,000 51% 49% 50 – 59 YEARS 1,700,000 51% 49% 60+ YEARS 1,100,000 45% 55% FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 41. @wearesocialsg • 41We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.21 URBANISATION: 28% 0.01 PENETRATION: 1% 0.29 PENETRATION: 24% 0.86 vs. POPULATION: 71% 0.24 PENETRATION: 20% DIGITAL IN TIMOR-LESTE NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
- 42. @wearesocialsg • 42We Are Social FACEBOOK IN TIMOR-LESTE NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 290,000 38% 62% 13 – 19 YEARS 115,000 44% 56% 20 – 29 YEARS 134,000 37% 63% 30 – 39 YEARS 28,700 34% 66% 40 – 49 YEARS 8,200 32% 68% 50 – 59 YEARS 2,500 36% 64% 60+ YEARS 3,600 31% 69% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 17% 22% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 17% 29% 20 – 29 YEARS OLD 3% 7% 30 – 39 YEARS OLD 1% 2% 40 – 49 YEARS OLD <1% 1% 50 – 59 YEARS OLD 51K ! 50K ! 10K ! 3K ! 1K ! 1K ! 64K ! 84K ! 19K ! 6K ! 2K ! 3K ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 43. @wearesocialsg • 43We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 90.7 URBANISATION: 31% 45.6 PENETRATION: 50% 36.0 PENETRATION: 40% 136.1 vs. POPULATION: 150% 29.0 PENETRATION: 32% DIGITAL IN VIETNAM NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
- 44. @wearesocialsg • 44We Are Social FACEBOOK IN VIETNAM NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 15% 16% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 20% 25% 20 – 29 YEARS OLD 8% 9% 30 – 39 YEARS OLD 2% 3% 40 – 49 YEARS OLD 1% 1% 50 – 59 YEARS OLD 5.2M ! 7.2M ! 2.7M ! 780K! 310K! 110K! 5.5M ! 8.8M ! 3.3M ! 950K! 370K! 260K! FEMALE MALE AGE GROUP ACCOUNTS FEMALE MALE TOTAL 36,000,000 46% 54% 13 – 19 YEARS 10,700,000 49% 51% 20 – 29 YEARS 16,000,000 45% 55% 30 – 39 YEARS 6,000,000 45% 55% 40 – 49 YEARS 1,730,000 45% 55% 50 – 59 YEARS 680,000 46% 54% 60+ YEARS 370,000 30% 70% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
- 45. We Are Social wearesocial.sg • @wearesocialsg CLICK HERE TO DOWNLOAD YOUR COMPLIMENTARY COPY OF THIS REPORT CLICK HERE TO READ OUR ANALYSIS OF WHAT THESE NUMBERS MEAN FOR MARKETERS DOWNLOAD READ MORE CLICK HERE TO SUBSCRIBE TO OUR MAILING LIST AND RECEIVE OUR LATEST STATS & REPORTS IN YOUR INBOX SUBSCRIBE
- 46. We Are Social wearesocial.sg • @wearesocialsg WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
- 47. We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG