And when it comes to your marketing, it’s best to hire someone out of house, and here are 3 reasons why… 1. outsourcing your marketing is going to save you money, bottom line. 2. Hiring out of house marketing is more efficient. 3. An out of house marketing team is going to produce better work.

1. The Down
Side to In House
Marketing

2. Over the years, your business has
grown from just you,

3. Over the years, your business has
grown from just you,
to you and a partner,

4. Over the years, your business has
grown from just you,
to you and a partner,
to both of you and your assistants,

5. Over the years, your business has
grown from just you,
to you and a partner,
to both of you and your assistants,
and now you find yourself
at the head of an
international company.

6. Yes, you can finally breathe
knowing that the huge risk
you took in starting a business
was all worth it, and enjoy
your success…

7. Not so fast

8. In order to keep being successful,

9. In order to keep being successful,
you have to take the same care
you always did to get there in the
first place.

10. And when it comes to
your marketing, it’s
best to hire someone
out of house.

11. Not convinced?
Here are 3
reasons why…

12. 1.
Outsourcing your
marketing is going
to save you money,
bottom line.

13. When it comes to
business, generating an
income is one of the
most important goals.

14. So yes, it is
about the
money.

15. Hiring someone full time to do marketing
is very expensive,
and means a lot more than just
paying a salary.

16. Hiring in house means
paying benefits,
software licensing, and
training costs.

17. It also means:
dealing with paperwork,

18. It also means:
dealing with paperwork,
training,
vacation days,

19. It also means:
dealing with paperwork,
vacation days,
health care,
training,

20. It also means:
dealing with paperwork,
vacation days,
health care,
training,
mood swings,

21. It also means:
dealing with paperwork,
vacation days,
taxes,
health care,
training,
mood swings,
sick days,

22. It also means:
dealing with paperwork,
vacation days,
taxes,
health care,
training,
mood swings,
sick days,
and dress code violations.

23. But when hiring a
marketing agency,

24. But when hiring a
marketing agency,
they come ready to go,

25. But when hiring a
marketing agency,
they come ready to go,
with a wide-range of cutting-edge
software skills.

26. But when hiring a
marketing agency,
they come ready to go,
with a wide-range of cutting-edge
software skills.
Licensing costs are either
reduced or built into their fees.

27. Also, if you do have “in-house”
marketing that doesn’t
cost you an extra salary,

28. it can only mean that someone is
stretched too thin,

29. it can only mean that someone is
stretched too thin,

30. it can only mean that someone is
stretched too thin,
and things are slipping through
the cracks.

31. In short, it’s unnecessary to
pay a single person an entire
year’s salary to do the work
that 20 people should be doing
at a fraction of the cost.

32. 2.
Hiring out of
house marketing
is more efficient.

33. It’s a lot harder than
you think to market
your own business.

34. Much like being your own
therapist,

35. Much like being your own
therapist,
it is hard to do from an internal
vantage point.

36. Marketing requires an
objective and skilled
observer to accurately
evaluate your business and
your marketing strategy.

37. Without this external perspective,

38. Without this external perspective,
you may be focusing your
marketing on the wrong
areas of your business.

39. Quite often, owners and other
employees are used to market
the company.

40. These people, although very
skilled in their positions,

41. These people, although very
skilled in their positions,
are quite unskilled in strategic
planning related to advertising
and marketing.

42. It is important that business owners realize
that they need to do what they do best;

43. It is important that business owners realize
that they need to do what they do best;
run the company.

44. Just as you have a business
plan to make sure your
business is profitable,

45. Marketing and design teams have a
process to grabbing people’s
attention,

46. Marketing and design teams have a
process to grabbing people’s
attention,
and making sure your business is
perceived the way you want it to be.

47. The only companies that
should do their own
marketing are, well,
marketing companies.

48. 3.
An out of house
marketing team is
going to produce
better work.

49. Even the best in the business can only
churn out work that will blow people
away once in a while,

50. But having an entire team of
people will consistently provide
mind blowing results.

51. An expert will look at your current strategy,

52. An expert will look at your current strategy,
which includes your
inbound marketing effort,

53. An expert will look at your current strategy,
which includes your
inbound marketing effort,
lead generation,

54. An expert will look at your current strategy,
which includes your
inbound marketing effort,
lead generation,
and your conversion data.

55. This is the best way to identify
what you have been doing right,

56. This is the best way to identify
what you have been doing right,
but more importantly
what you’re doing wrong
and how to fix it.

57. If you're still considering developing
your marketing strategy yourself,

58. If you're still considering developing
your marketing strategy yourself,
think about the last time you visited a
dentist and ask yourself,

59. If you're still considering developing
your marketing strategy yourself,
think about the last time you visited a
dentist and ask yourself,
"Should I really be doing this myself?"

60. But if you’re smart enough to leave it to the
professionals, call us today at
(856) 438-0005
or learn more at
www.dinoenterprise.com
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