EIGE and society: building conversation

EIGE and SOCIETY Building a Conversation JCM Budapest, 2011 03 08

EIGE – THE VISION ,[object Object],[object Object],[object Object],[object Object],[object Object]

EIGE – OVERALL OBJECTIVES ,[object Object],Beijing Indicators EU Gender Equality Index Gender Mainstreaming Good Practices Resource center

EIGE – REACHING THE PUBLICS STAKEHOLDERS LEGISLATORS SOCIETY THE MEDIA EU NATIONAL EU NATIONAL EU NATIONAL

DIFEERENT CULTURES DIFFERENT STEREOTYPES

“ Europe According to France ” - http://bumbumbum.me/tag/mapping-stereotypes/

WHICH COMMUNICATION STRATEGY WE CHOOSE? ,[object Object],[object Object],[object Object]

Structure of our meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEREOTYPE, AS WE KNOW IT It‘s bad luck to have women on board…

STEREOTYPE: BUSTED Jessica Watson set out to become the youngest person to sail solo non-stop and unassisted around the World, 2010. ,[object Object],[object Object]

So what about the luck, captain Jack Sparrow?

GENESIS ,[object Object],[object Object],[object Object],[object Object]

GENDER ROLE ,[object Object],[object Object],Old Archetype Modern Stereotype MAIDEN MAID QUEEN SEX-BOMB MOTHER BREAST-FEEDER CRONE HARPY

WHY DO STEREOTYPES ARISE? ,[object Object],[object Object],[object Object],[object Object],[object Object]

GENDER STEREOTYPES IN MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]

GENDER STEREOTYPES IN MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* A Luxembourg study about fair portrayal of men and women in the media in 2005

GENDER STEREOTYPES IN MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Global Media Monitoring Project 2010

DISCUSSION The role of EIGE in communication with society through media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! T Tomas Staniulis, Communication consultant VRP | Hill & Knowlton [email_address]

EIGE and society: building conversation

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EIGE and society: building conversation