2. Tip #1
Set goals that are specific, focused, and quantifiable.
Setting goals and planning to meet them can increase ROI.
Some examples of objectives to achieve
• Recruit more dealers or employees
• Generate sales inquiries
• Write orders
Set goals that are specific, focused,
and quantifiable.
3. Provide clear goals tostaffers and thenmeasure them againsttheir goals, in a clearlydefined time frame… thenpublish the results to thecompany.
4. Do a theme for your exhibit.
You could double your lead
count in many cases.
13. Viking River Cruises
Exploring the World in Comfort
Musical DNA Software
Unlocking the Future of Music
and Sound with Color
AllMax Software
Data management and reporting.
It’s what we do.
When conceptualizing a tagline, remember the following:
Include your company’s name
Highlight a problem you can fix or a solution you offer
Promote a product your company sells
14. Avoid the following
when designing
your exhibit
graphics:
Too little contrast
between type and
background
Small letters
Designy fonts
Grainy graphics
Too much copy –
think impact over
information
15. Use lead cards, not business cards, to
record information from prospects.
16. Ask your sales team for input
when designing a lead card.
17. Print a less costly, 1 page
sell sheet… save $$$.
18. No one knows you’re exhibiting
until you let them know.
19. Tip #24-26
Pre-Show Promotion
Designed to Attract / Introduce
• 45-60 days before the
show:
– Mail a postcard or
personalized letter
– Give your prospect a
compelling reason to
visit
• 15-25 days before the
show:
– E-mail prospects
– Offer another product
benefit or reason to
visit
• 5-10 days before the show:
– Call hottest prospects
36. Do not distribute your leads
immediately following the show.
First, take the time to e-mail each lead:
• Thank them for visiting your booth
• Let them know that you’ve registered
their request and someone will follow
up with them soon
• Include links to online catalogs, or
somewhere that the recipient can get
more information about your company/
products
Ensures each prospect gets a post-show
interaction with your company.
37. At Show Promotions
Designed to Educate / Engage / WOW!
Increase anticipation and hold visitors in the exhibit longer
• Use demonstrations
– Activity + Involvement = MEMORABLE!
38. At-show demos and presentations can
create a _________.
A: health hazard
B: crowd
C: panic
39. Tip #29
Try to give away something that
is directly related to your
company offerings.
40. Giveaway ideas are
Food items… smoothies, popcorn, Starbucks
Hand sanitizer
Items to go on the desk, not in the desk
To visit giveaways… picture on a motorcycle or
shirt w/ logo that is embroidered on the spot
Massages with a screen under where the head rest
is
42. Giveaways can create a:
A: panic.
B: crowd.
C: 5 course meal.
Once this is created, we need to:
A. ignore everyone.
B. only hand out giveaways.
C. work the crowd and talk to prospects
about your company/product.
43. AVOID ADULT TRICK OR TREATERS!
Promotional products should be given, not taken!
44. Drawings for prizes should:
Be related to your pre-show
promotion
Have a direct link to your company’s
products or services
Not have “mass appeal”
45. Provide clear rules to your
staffers about technology use
and other behaviors in the
booth.
56. Think out of the box.
If it is not in the rules then
consider trying it.
Ask for forgiveness, not for
permission… unless it clearly
violates show rules.
58. Social Media –
What is it?
Online communities in which individuals
and businesses personally interact by
sharing, exchanging and creating
information/ideas
59. Why use Social Media at a Trade Show?
• Qualify your audience
• Expand your audience
• Drive traffic to your booth
• Network with potential
business partners
• Generate good leads
61. How do I get started?
K.I.S.S. Method
• Create account
• Follow
• Listen
• Post
62. Create a R.O.S.I.E. plan
• Research
• Objectives
• Strategies & Planning
• Implement
• Evaluate
63. Social Media Tips
• Communicate in small bursts
• Listen more than you talk
• Create a calendar
• Show & Tell – use visuals when possible
• Dedicate one social media person
65. Get started on the right foot
• Join others’ conversations
• Start 2-3 months prior to a show
• Post more often closer to the show
• Begin promoting contests/giveaways
• Tease about your involvement
66. Website
• Add trade show logo and link
• Encourage booth visits
• Be specific: Dates, Map, Photos
• Add a page for the show or a dedicated trade show page
Email
• Promote show presence in your email
signature
• Promote involvement in social media
Web 1.0
67. Public Relations
• Create and send
news releases
• Set up editor
meetings
• Send E-blasts to
show attendees,
customers and
prospects
68. Facebook
• Introduce your team
• Set-up an event page
Twitter
• Follows relevant groups &
hashtags
• Link to your show news release
• Retweet contest
• Post pictures
• Announce special promotions
• Post/Link to map
Social Media
69. YouTube
• Post short videos preparing for the
show
• Post product videos
• Link videos to all social channels
LinkedIn
• Connect with other tradeshow
participants and attendees
• Create your own or join a
Community or Event
Blog
• Common customer questions
• Tips for your audience
• What to expect
71. Get started on the right foot
• Follow your calendar
• Make your location known
• Post about contests/giveaways/demos
• Provide regular updates
• Listen
72. Public Relations
• Conduct editor
meetings at your
booth
• Review and give
editors your media
kits
• Take notes on editor
needs and interests
73. Twitter
• Autoschedule tweets
• Continue to follow event hashtags
YouTube
• Conduct brief interviews
• Booth guests
• Updates with team members
• Share links with those who are interviewed
Social Media
74. • Social Media Promotion
• Promote your social presence
• QR Codes
• Display a large QR code
• Place QR codes on all collateral
• Be unique
At Your Booth
75. Blogs
• Write & Post each night
• Include photos
• Answer questions
• Speak to your entire audience
76. After the show –
It’s all about Keeping the
Conversation Going
77. Get started on the right foot
• Summarize: highlights, photos, videos, links
• Thank attendees
• Announce contest winners
• Encourage follow-up questions
• Ask questions
• Run a contest/promotion
78. Public Relations
• Send thank you
emails/call to editors
• Follow up on any
additional requests
during the interviews
• Reach out to editors
who did not attend
• Post your news
releases online