Using LinkedIn for Job Search Ready-Set-Work Career Program One Community Church 2014 10 Steps to Leveraging LinkedIn(c) Ready-Set-Work - One Community Church - Using LinkedIn Websites for Dirk https://dirkspencer.com - Dirk’s recruiter experience https://resumepsychology.com – The book preview https://thecandymakerresume.com – The book preview https://theoneinterviewquestion.com – The book preview https://dirksinterviewpsychology.com – The book preview https://resumekeywordsdecoded.com – The book preview http://www.slideshare.net/DirkSpencer - Online presentations by Dirk http://resumekeywordsdecoded.teachable.com - Dirk’s online resume keywords class (free)

1. Corporate Recruiter
Dirk Spencer
Creator of Resume Psychology
One Community Church 2014
Using LinkedIn for Job Search

2. Job Seeker Objectives
Leverage Virtual Networking
Finding Open Jobs
Increased Visibility with Recruiters,
HR, Hiring Managers

3. History
Launched 2003
4,500 members the first month
Headquartered in California
Offices in 30 cities around the
world
In 200 countries
Published in 23 languages

4. LinkedIn – Publicly Traded
Company
2001 IPO: $88.00
New York Stock Exchange

5. The Recruiter Geeks Have
Spoken
Paid versus Non-Paid
Member Account
Survey

6. How Big
is LinkedIn?

7. Global Members
313MM

8. United States Members
100MM

9. LinkedIn Traffic
187MM unique
monthly visitors

10. Percentage of
Recruiters
Using LinkedIn
97%

11. LinkedIn is the
#1 Social Media
Recruiter Tool in:

12. Implications
You need to be on
LinkedIn

13. Learning to Fish!

14. 10 Steps to Leveraging
LinkedIn
(Maybe a few extra…)

15. The Steps
1. Have a work appropriate photo
2. Fill-out the entire profile
3. Make you profile public
4. Host content on SlideShare.Net (LinkedIn
Owned)
5. Connect to LIONs
6. Connect to people at your target companies
7. Connect to celebrities in your industry
8. Connect to leaders in industry associations
9. Use Alumni Networks to connect
10. Maximize your use of “Groups”

16. It should represent you
in a typical office setting!
1) Have a Work Appropriate
Photo

17. Pictures Make Us Memorable

18. Smiling is REALLY important,
too

19. Something Between These
“Styles”

20. Not This…

21. 2) Fill-Out the Entire Profile
This will maximize your
visibility to hiring
managers!

22. Steps to a Complete Profile?
Ask:
How do I fill out my entire profile on LinkedIn?

23. Web Page Results
LinkedIn Official Blog

24. 7 Things THEY Tell You To Do

25. 3) Make Your Profile Public
Google indexes public
profiles – so take advantage

26. Going Public on LinkedIn?
Ask:
How do I make my LinkedIn Profile public?

27. Web Page Results
LinkedIn Help Center

28. Step By Step Instructions

29. Inside LinkedIn…
Right-Click
Your Photo
Scroll-Down
to
Privacy
Settings
& Click

30. Click-2
Everyon
e
Click-1
Select
Who
Can
See…

31. 4) Hosting Content on
SlideShare.Net
Increase you visibility &
Share Your: Passion . Expertise .
Resume

32. Make Presentations… Title Ideas
9 Mistakes Rookies Should
Avoid
7 Tips to Making Progress
5 Tricks to Improving Process
Control
3 Traps Professionals Need to
11

33. Write a
Resume…

35. Sample Account

36. W5 & How
Include:
- Name
- Email
- Phone
- Job Title
- Expertise
- City/Zip

37. Current
Presentation
Make the Title Easy to Read
Leverage Industry Jargon
Get copyright permissions

38. Presentation
Panel
Most current is on top
Slide view counter

39. Upload Page – Use Keywords

40. 5) Connect to LIONs
Low risk connecting
High reward networking!

41. What are LIONS? Ask:
What are LOINs on LinkedIn?

42. Web Results
LinkedIn-Makeover.Com

43. LION = LinkedIn Open
Networker
LIONs connect with everyone
on LinkedIn regardless of
whether they know them or
not…

44. Why become a LION?
 Increase the number
times your profile shows-
up searches
 Expand your network size
more efficiently
Roar

45. Becoming a LinkedIn LION?
Ask:
How do I become a LION on LinkedIn?

46. Web Results
maximizesocialbusiness.com

47. 4 Rules They Shared for LIONs
1. Use the word LION in your
profile
2. Accept All Invites
3. Or “Archive” Invites not
accepted
4. Never use “I don’t know” or
“IDK” on an invites
This is all on the honor system

48. 6) Connect to People
at Your Target Companies
You are connecting and not
asking for a job, YET…

49. Connecting companies? Ask:
How do I target companies on LinkedIn?

50. Web Results
http://www.dummies.com/

51. Their 2 Cents…
Visit the company profile page you
want
Type the company name in the
search bar
LinkedIn will suggest companies
Click the one you want

52. 7) Connect to Celebrities
in Your Industry
They are easy to reach…
And usually eager to share

53. What Constitutes a Celebrity?
Industry Authors
Conference
Speakers
Bloggers

54. Finding Authors
- My Secrete Weapon

55. Sample Search: Sales
Filter by :
Advanced Search
New Releases
Best Sellers

56. Read the Sample & Reviews

57. This is a Prolific Author

58. “Reach me at 704/333-1112 or e-mail to
salesman@gitomer.com --
www.gitomer.com and

59. Your LinkedIn Message -
Simple
Networking on Purpose!
Finished reading reviews of “Little Red
Book of Selling: 12.5 Principles of Sales
Greatness” on Amazon and I wanted to
connect!
Your-Name| Your-Job-Title | Your-
Phone-Number here

60. Finding Speakers? Ask:
sales conferences 2014?

61. Web Results
Using Lists

62. Partial List – Sales
Conferences
 Sales Hacker Conference
 INBOUND 2014
 The 2014 Sales Force Productivity Conference
 Sales 2.0 Sales and Marketing Convergence
 Conversations That Win!
 Dreamforce 2014
 CEB Sales and Marketing Summit
 Forrester’s Sales Enablement Forum
 AA-ISP Leadership Summit 2015
 WorldAtWork Total Rewards 2015

63. Connecting with
HR Conference Speakers
Real Life Example:
Conference Speakers - HR

64. A Partial Speaker List

65. The Message – The same for
everyone
Networking on purpose!
I will miss your presentation at the 2013 ERE
Recruiting Expo but wanted to connect just the
same
Let me know how I can promote your session!
Dirk Spencer | Senior Recruiter | Dallas, TX | 214-
295-8687

66. The message works because…
The purpose is transparent
Your contact data makes
you safe
 It Works
- Even if you are not
going

67. Actual Campaign
35 Speakers
24 Contacted using Groups
Less 3 First Degree
Connections
21 Connection Requests Set

68. Outcomes / Stats – Under 12
Hours
38% Response Rate
8:21 Ratio

69. Who Connected? – a partial list
 Editor of ERE Media
 CEO of ERE Media
 Executive Recruiting Toolbox
 HR Leader at Cargil
 VP of Global Development ADP
 Strategic Sourcing Manager Allstate
 VP of PNC Financial
 VP of Talent Recruitment L’Oreal
 Recruiter Lead Price Waterhouse/Cooper

70. Finding Bloggers? Ask:
bloggers business analyst?

71. Blogger Results

72. 8) Connect to Leaders in
Industry Associations
These contacts are
usually leaders to follow

73. Finding Associations? Ask:
Association of executive assistants Plano?

74. Web Results

75. Find IAAP Association Leaders

76. 1,907 Results – Refine by Zip
Code
Cross reference certifications
CAP/CAP-OM
“Volunteer” Keyword

77. 9) Use Alumni Networks to
Connect
College access leads to
more network access

78. Alumni Networks LinkedIn?
Ask:
Ole miss alumni on LinkedIn?

79. Web Results

80. 5,100 Members Ole Miss
Click the JOIN Button
Click the “I” Button to set
up group notifications &
networking permissions

81. Group Profile – Private &
Public
Evaluate if this group is for
you

82. Connect to the Group
Leadership
Connect to to both
the Group Owner
and the Group
Managers

83. Sample Group
41K
Members

84. Group Highlights
 Jobs – Usually posted by HR types
 Members – Network expansion
 Search for People – Those setting
trends

85. Top Contributors Psst…
This is where
recruiters troll

86. 10) Maximize your use of
“Groups”
Consider this a Review

87. When do you do all this work?
After Sunset
Nights You Can’t Sleep
When you can’t
meet People
This
Time
Not
This
Time

88. And why do all this work?
Job Search Accountability
Reinforce a Network Mindset
Connect Other People with
opportunities

89. 5 Types Of Connections
to make in Groups
1. Group Owner
2. Group Manager
3. Top Contributor
4. HR
5. Recruiter

90. 4 Best Behaviors
to Show in Groups
1. Emulate Top Contributors
2. Follow Top Contributors
3. Change your groups as
needed
4. Contribute to Popular
Discussions

91. 3 Best Practices with Groups
1. Join Active (Large) Groups
2. Visit your Groups at least twice a
week
3. Be systematic in your connection
requests

92. 2 Mistakes to Avoid in Groups
1. Never respond to a personal
attack
2. Never attack other group
members

93. 1 Last Suggestion – Mix it Up
40% by
Job Title45% by
Industry
10%
5%
Recruiting
Human
Resources

94. Bonus Tip:
Join 50
Groups

95. The Love
- Thank You Dennis O’Hagan
Master Real Estate Agent at
RE/MAX
My LinkedIn Mentor and dear
friend

97. Dirk Spencer - Corporate Recruiter
Author Resume Psychology
©
Resume Hacks & Traps Revealed
Beat the Machine. Be Seen. Get Hired!
http://www.amazon.com/-/dp/0692525602/
DirkPMP@Yahoo.Com
214-295-8687
@DirkInDallas
WWW.Slideshare.Net/Dirk Spencer
http://www.linkedin.com/in/dirkindallas

98. Kindle e-Book on Amazon.Com
Resume Psychology Resume
Hacks & Traps Revealed
Beat the Machine. Be Seen. Get Hired!
Available on Kindle

99. Legal Stuff
Reference Material: Courtesy of Google
I am not affiliated with LinkedIn, Slideshare, Monster,
CareerBuilder, Dice, JobVite, MaxHire, Taleo, Infor,
PeopleAnswers, iCims, Amazon, Kindle.
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companies