Originally presented at uPublishU, this presentation outlines several options for marketing your self-published titles to libraries.

1. Moving Beyond Online Sales
Marketing to Libraries
uPublishU 2014

2. Speakers
• Patricia Payton, Senior Manager of Publisher Relations
and Content Development, Bowker
• Ian Singer, VP, Group Publisher, Media Source
• Lori Bennett, Digital Liaison, Nelson Literary Agency,
LLC
• Jessica West, Branch Manager, Rust Library

7. LJ Patron Profiles, Vol II, Issue 1 Oct 12
0 10 20 30 40 50
Author
Book Club/Community
Online Retailer/Bookstore
General Web Search
Library
How I find Self-Published Books
I want more self-published books
Demand for Self Published Books
Power ePatrons
Power Patrons
Other Patrons

9. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
11% - NOT offering ebooks
89% - We offer ebooks

10. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
Through a Vendor
70% - No
23% - No, Considering
6% - Yes
1% Yes and want
more
Direct from Author
65% - No
20% - No, Considering
12% - Yes
3% - Yes and want more

11. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
74% - Fiction
26% - Nonfiction

12. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
0% 20% 40% 60% 80% 100%
Other
Foreign Language
Reference
YA Nonfiction
Children's Nonfiction
Children's Picture Books
Children's Fiction
YA Fiction
General Adult Nonfiction
General Adult Fiction

13. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013)
FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
0% 20% 40% 60% 80% 100%
Other
Sign outside
Monitor in Library
Blogs
Local News
eNewsletters
Newsletters
Library Display
Social Media
Signage
Flyers/Bookmarks
Word of Mouth
Library Website

15. “Readers are the ones who build buzz, on their
Facebook pages and Twitter accounts. On their review
blogs . . . . Forget Publishers Weekly. Forget Kirkus.
That’s trying to fashion bestsellers through bookstores.
Bestsellers happen through readers……we’ve seen
what indies have done with perma-free and giveaways.
We see that the authors who shun DRM, who trust
their readers, who embrace pirates, sit up there on the
top 10 lists.”
- Hugh Howey

19. Ian Singer - VP, Group Publisher
Library Journal
isinger@mediasourceinc.com
FREE REPORT LOCATED AT:
www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report

20. MOVING BEYOND ONLINE
SALES: MARKETING TO
LIBRARIES

21. Overview

22. Venues

23. To Market

24. Metadata

25. Marketing Tip: Quality eBook Production

26. Marketing Tip: Price Pulsing

27. Marketing Tip: Library Marketing Programs

28. Marketing Tip: Miscellaneous

29. International Author Outreach

30. Sales
Not surprisingly, library sales do
not rival their eRetailer
counterparts. For us, OverDrive is
the leader.
How do you get sales data?
 OverDrive allows self-serve
sales data pulls
 3M allows self-serve sales data
pulls
 Baker & Taylor sends sales data
monthly

31. The Last Word

35. » Produces a paperback book in 4-8 minutes
» Full-color cover with black and white interior
» Customers design their own cover and book
block or receive help from librarians
» Print 1 copy or 100 copies, true on-demand
» Cost is between $5 and $25 per book

36. » Over 700 books printed
» 35 local, mostly self-published authors
» 6 titles created as part of library programs

38. » Total Authors: 50
» Self-published: 22
» Traditionally Published: 28
» Story Time Authors: 24
» Total attendance: 300+
» Society of Children’s Book Writers and
Illustrators (SCBWI)

40. » Centrally located at one library branch
» Author must reside in Loudoun County
» Currently 147 Titles

41. » Ask about author events and book signings
» Network with other authors
» Approach the library as a group
» Ask about library programs and how to help
» Ask how your book could appear in the library
» Continue to market, mention the library

42. » Don’t launch your book until its ready
» Seek professional help with editing or reach out
to a writer’s group for assistance
» Seek help with your cover design, compare your
design with professionally produced books
» Print proof copies and distribute them to
readers, get input, make changes and be
prepared to print several drafts
» Get a well-known or expert individual to review
your book and place a quote on the cover

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