Presented at WordCamp Calgary 2013. The full list of links used in the presentation can be downloaded here: http://kickpoint.ca/wordcamp-calgary-2013/

1. STOP THAT
COMMON TECHNICAL SEO
PROBLEMS & HOW TO FIX THEM
TWEET:
@DANADITOMASO
SLIDES:
KICKPOINT.CA/WCYYC

3. GET ALL THE LINKS
http://tinyurl.com/dd-wcyyc
Also:
• Google Analytics
• Google Webmaster Tools

4. INDEXING

5. START WITH A CRAWL

6. INDEXED FULLY?

7. INDEXED PROPERLY?

8. 404 ERRORS

9. SPEED

10. MOAR SPEED DATAZ
• Add this to Google Analytics:
http://kickpoint.ca/site-performance-dashboard-for-
google-analytics/

11. SLOW PAGES = MORE BOUNCES
• Bounce advanced segment:
http://tinyurl.com/bounceas
• Landing Page vs Load Time Custom Report:
http://tinyurl.com/morespeedlessbounce

12. TIMELINE

13. RESPONSIVE
& MOBILE

14. GOOGLE SAYS
1. Google recommends webmasters follow the industry
best practice of using responsive web design, namely
serving the same HTML for all devices and using only
CSS media queries to decide the rendering on each
device.
2. If responsive design is not the best option to serve
your users, Google supports having your content
being served using different HTML. The different
HTML can be on the same URL or on different URLs,
and Googlebot can handle both setups appropriately
if you follow our recommendations.

15. VARY HTTP HEADER
• If your site serves different content
depending on the user agent, add
this:

16. • Google can figure it out if you have a
max-width that makes sense for
mobile devices
• Do NOT block CSS, JavaScript and
images
RESPONSIVE INDEXING

17. ALTERNATE & CANONCIAL
• On the desktop page
<link rel="alternate" media="only screen and
(max-width: 640px)"
href="http://m.example.com/page-1" >
• On the mobile page
<link rel="canonical"
href="http://www.example.com/page-1" >

18. CANONICALIZATION
Useful if there’s possible parameter
issues:
<link rel="canonical"
href="http://www.example.com/product.php?
item=swedish-fish"/>

19. PAGINATION
rel=next & rel=prev
(already in Yoast SEO)

20. CODE

21. VALIDATE?
• Not a SEO ranking factor
• Fix what you can

22. TITLE TAGS

23. META DESCRIPTION

24. DON’T USE
META KEYWORDS

25. PROPER HEADINGS
• H1
– H2
• H3
– H2
– H2
• H3
• H3
• Only ONE h1!

26. SEO BROWSER

27. NO DUPLICATE CONTENT
• site:yoursite.com
• SEOmoz site crawl

28. SOCIAL

29. FACEBOOK ADMIN
• Set up in Yoast, always test

30. TWITTER CARDS
• Yoast SEO comes to the rescue!

31. AUTHORSHIP
• Yet again, it’s in Yoast

32. RELAX!

33. THANK YOU!
TWEET:
@DANADITOMASO
SLIDES:
KICKPOINT.CA/WCYYC