Starting a brand strategy for your organization can be a daunting process. How do you convince your boss or client that it's necessary? Shouldn't you spend your time optimizing AdWords ads instead? In this talk, Dana will discuss the fundamentals of brand strategy, how you can implement it in your organization, and how it's going to make your marketing life that much easier.
Brand strategy aligns marketing with expectations. – if you want marketing to work it has to FEEL RIGHT. Marketing for people not robots.
It drives more stuff too but this helps you sell it to clients
Customer acquisition
Team management.
Strategy building.
We have Lady KP!
We have Lady KP!
Until the brand has a personality, the founder will be the personality of the brand.
Imagine spending your time implementing strategies instead of having to come up with strategies.
Hallmark example.
Imagine spending your time implementing strategies instead of having to come up with strategies. Also things like “exceptional service” mean nothing without a brand strategy to back that up.