Search Engine Optimization / SEO

•

2 recomendaciones•1,150 vistas

Presentation about a high level view on Search Engine Optimization (SEO). Onsite & offsite optimization, link building and general strategies on how to rank well and get decent traffic through the search engines...

Marketing

Search Engine Optimization
Andreas Dittes / Dittes Ventures

Dittes Ventures UG / dittesventures.com

SEO = GO.
Google

Bing

Yahoo

2 %

4 %
3 %
1 %

90 %

T-Online

Other

SEO is just…
Onpage!
Good content (Text but also images, videos)
Good technology (Use Wordpress)
Readable by Google
Fast (Use WP-Cache)
W3C compliant / good structure (H, <title>, etc)
URL slug

•
•

•
•
•
•

!

Offpage!
It’s just all about links 
(Backlinks are the currency Google knows well)
…and social signals 
(Better get your G+, T and F proﬁle started)

•
•

Wait theres more.
Snippet Optimization!
CTR -> Webmaster Tools
Sitelinks
Ratings
Google+ Authorship
http://schema.org

•
•
•
•
•

!

Uniﬁed Search!
Rank with more than just Pages:
Images
Videos
Places
News

•

•
•
•
•

Forget about…
•
•
•
•
•
•
•
•
•
•
•

Pagerank
Meta keywords
Footer links
Invisible text
Cloaking
Keyword stufﬁng
Link farming
Article submission
Link exchange / reciprocal linking
Link marketplaces
(Keyword domains)

Linkbuilding.!
•
•
•

Careful! Google knows what you do. 
(keep a natural ratio of nofollow & vary link texts)
Quality trumps quantity
Continuity trumps (almost) everything!

Strategy.!
This or That!
Short head vs. long tail keywords
Aggressive vs. natural link building
Social ﬁrst vs. SEO ﬁrst
Lots of links vs. good content

•
•
•
•

!

Good Strategy!
Longterm optimization
Planned from the start
Grow content / content calendar
Link / anchor text strategy
Modern technology, fast serving

•
•
•
•
•

WWGD?!
Think about strategies Google would use to ﬁnd relevant
content to prepare for future updates
!

•
•
•
•
•

Social signals FTW!
Trustrank / Authorrank
Personalized search
Onebox (ﬂights, hotels, weather, sports, etc…)
Mobile signals / mobile search

Tools.
•
•
•
•
•
•
•
•
•
•
•

https://adwords.google.com/ko/KeywordPlanner/
https://www.google.com/webmasters/tools/
http://de.semrush.com/
http://www.seolytics.de/
http://ubersuggest.org/
http://www.wordstream.com/keywords
http://www.seitwert.de/
http://www.google.com/webmasters/tools/
richsnippets
http://www.opensiteexplorer.org/
http://www.backlinktest.com/
http://google.com

THX.
https://www.linkedin.com/in/dittes
!

https://plus.google.com/+AndreasDittes
!

https://www.facebook.com/dittes
!

https://twitter.com/dittes
!

http://andreasdittes.com  
 
andreas@dittes.info

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Search Engine Optimization / SEO

1. Search Engine Optimization Andreas Dittes / Dittes Ventures Dittes Ventures UG / dittesventures.com

2. SEO = GO. Google Bing Yahoo 2 % 4 % 3 % 1 % 90 % T-Online Other

3. SEO is just… Onpage! Good content (Text but also images, videos) Good technology (Use Wordpress) Readable by Google Fast (Use WP-Cache) W3C compliant / good structure (H, <title>, etc) URL slug • • • • • • ! Offpage! It’s just all about links  (Backlinks are the currency Google knows well) …and social signals  (Better get your G+, T and F proﬁle started) • •

4. Wait theres more. Snippet Optimization! CTR -> Webmaster Tools Sitelinks Ratings Google+ Authorship http://schema.org • • • • • ! Uniﬁed Search! Rank with more than just Pages: Images Videos Places News • • • • •

5. Video Ranking.

6. Forget about… • • • • • • • • • • • Pagerank Meta keywords Footer links Invisible text Cloaking Keyword stufﬁng Link farming Article submission Link exchange / reciprocal linking Link marketplaces (Keyword domains)

7. Linkbuilding.! • • • Careful! Google knows what you do.  (keep a natural ratio of nofollow & vary link texts) Quality trumps quantity Continuity trumps (almost) everything!

8. Strategy.! This or That! Short head vs. long tail keywords Aggressive vs. natural link building Social ﬁrst vs. SEO ﬁrst Lots of links vs. good content • • • • ! Good Strategy! Longterm optimization Planned from the start Grow content / content calendar Link / anchor text strategy Modern technology, fast serving • • • • •

9. WWGD?! Think about strategies Google would use to ﬁnd relevant content to prepare for future updates ! • • • • • Social signals FTW! Trustrank / Authorrank Personalized search Onebox (ﬂights, hotels, weather, sports, etc…) Mobile signals / mobile search

10. Example.

11. Example.

12. Tools. • • • • • • • • • • • https://adwords.google.com/ko/KeywordPlanner/ https://www.google.com/webmasters/tools/ http://de.semrush.com/ http://www.seolytics.de/ http://ubersuggest.org/ http://www.wordstream.com/keywords http://www.seitwert.de/ http://www.google.com/webmasters/tools/ richsnippets http://www.opensiteexplorer.org/ http://www.backlinktest.com/ http://google.com

13. THX. https://www.linkedin.com/in/dittes ! https://plus.google.com/+AndreasDittes ! https://www.facebook.com/dittes ! https://twitter.com/dittes ! http://andreasdittes.com     andreas@dittes.info