At this moment there are a lot of new technologies that could have a massive impact on eCommerce. This is why Managers are having a difficult time to place the correct bet. So we have investigated Managers and Directors to navigate future eCommerce trends. We asked more than 60 carefully chosen managers from all over Europe.

1. eCommerce
Investment
Shifts for 2017
Tom Karwatka / Divante
hi@divante.co

2. • a lot of new technologies that could
have a massive impact on eCommerce
• Managers are having a difficult time
• More than 60 carefully chosen
managers from all around Europe.
eCommerce Investment Shifts we could anticipate

3. 3
eCommerce investments 2016

4. 4
Investment plans for 2017

5. http://sites.psu.edu/myaple/wp-content/uploads/sites/21838/2016/05/change.jpg
Trend 16 / 17
Bots / Messengers 20%
Big Data 14%
Recommendation Systems 13%
Automated Pricing Optimization 11%
Data-driven Loyalty 11%
Cross Border Comerce 9%
Automated Promotion Management 7%
Dropshipping 7%
Algorithmic Driven Supply & Demand 7%
IoT 5%
Wearables 5%
Social Commerce 5%
Personal shopping 4%
Virtual Reality 4%
3D printing 2%
Omnichannel 2%
Subscription Business Models 2%
mPayments 2%
Open API Economy 0%
Beacon Technology 0%
Bitcoin 0%
Marketplaces -2%
Mobile -4%
Digital Content -4%
In-Store PickUp -4%
Online Security -4%
Drones -4%
Own Brands / Customized Products -4%
http://venturebeat.com/2016/12/30/2016-chat-wars-are-over-amazon-
won/
https://chatbotsmagazine.com/amazon-may-have-just-sold-over-9-
million-echo-devices-ae1eb89fe816
Bots Category: Siri, Alexa, chatbots
= Conversational eCommerce
Two trends merged
• popularity of mobile messaging apps
• artificial intelligence + hardware
Echo - 9 - 12 million units already sold.
2017 is the year of the Bot

6. Bots & Virtual Assistants – Amazon is way ahead
• Alexa Skills Marketplace
• Open API = every developer is able to create
their own Alexa Skills
• Get your Invocation name
• More than 7 000 skills
• CES Exhibition - several dozen
implementations and integrations
• Google, Apple, Facebook and Microsoft in
the Game
• Google Home - potential to surpass Amazon
• Deep Mind is a strong asset
• Digital product base + logistics = Amazon’s
unfair running start
http://venturebeat.com/2016/12/30/2016-chat-wars-are-over-
amazon-won/
https://www.youtube.com/watch?v=jrpaQN8TN6o
https://developer.amazon.com/public/solutions/alexa/alexa-
skills-kit/docs/alexa-skills-kit-voice-design-best-practices
Alexa Skills Marketplace
http://www.theverge.com/ces/2017/1/4/14169550/amazon-
alexa-so-many-things-at-ces-2017
SHOWDOWN: Google Home VS Amazon Echo!

7. New players to watch
Operator - connects you with a
network of concierges and can execute
any shopping related request.
https://www.cbinsights.com/blog/early-stage-e-commerce-startups-company-list/
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
Viv - platform that enable
developers to create conversational
interfaces. Acquired by Samsung.
Kik.com (branded bots)
and Sephora
• Book your makeover
appointment at any Sephora
store through Messenger
• Upload any photo to get a perfect
lip shade match
• See your Color Match results
and click to virtually try or buy

8. Big Data + Reco: Intelligent Commerce
• Data-driven Loyalty - top performers
-> BigData usage
• Visual search – help customers find
exactly what they are looking for
• Price intelligence - is a commodity
now. Quick win for eRetailers
• Personalization – shortcut for
navigation
https://www.entrepreneur.com/article/284637
https://practicalanalytics.co/2016/02/09/big-data-evolving-landscape-2016/

9. http://sites.psu.edu/myaple/wp-content/uploads/sites/21838/2016/05/change.jpg
eCommerce Trends 2017
BOTS BIG-DATA Omnichannel
Mobile

10. Mobile Commerce
• Retailers weak in mobile -> they are going to lose out
• Many major mobile-centric redesigns
• Odlo Case Study: +103% higher mobile conversion rate after redesign
• Solar Fashion Brand: revenue growth in the mobile by 237% after migration to Magento2.
• Mobile abandonment rates - 80%
• Mobile-friendly payment systems + Mobile wallets -> CR will grow
• Messaging apps, chatbots, virtual personal assistants
http://blogs.perceptionsystem.com/mobile-commerce-trends-2017/
http://www.information-age.com/5-m-commerce-trends-2017-123463703/
https://www.emarketer.com/Article/Podcast-Five-Mobile-Commerce-Predictions-2017/1014667

11. eCommerce Design Trends impacted by Mobile
In this year you can expect:
1. Websites will be designed for mobile first
2. Material Design will get bigger
3. Hidden menus - clearing a lot of clutter on
eCommerce sites.
4. Push notifications
http://www.practicalecommerce.com/articles/130171-5-Ecommerce-Site-Design-Trends-for-2017,
http://www.webdesignerdepot.com/2016/01/9-ecommerce-design-trends-to-embrace-in-2016/
http://www.digitalmarketer.com/website-push-notifications/
Card-like layout at pa-design.com/fr

12. Omnichannel: The gap is still here
• A buzzword of the century in the retail world?
• Growing gap between customer expectations and
business possibilities.
• 71% of customers expect the possibility of checking the
availability of goods online
• 45% of consumers agree to a home delivery
of goods which are not available in the store
• only 32% of retailers enable such a processes
• Only 6% declare that there are no major problems with
channel Integration.
• Gartner: by 2020, 85% of cases without interacting with
a human
• 1: Omnichannel, Big Data and Mobile.
• 2: Bots
http://divante.co/blog/omnichannel-gaps/
http://divante.co/blog/omnichannel-success-factors-
report/
http://www.slideshare.net/divanteltd/surprising-failure-
factors-when-implementing-ecommerce-and-
omnichannle-ebusiness

13. Thank You!
• eCommerce Trends Report
– hi@divante.co
• Divante is a eCommerce Software House
• Magento-based online platforms with
CRM, ERP and PIM.