1. Current Trend of
Telecommunication:
Multimedia Communication and IMS
Lecture by:
by:
Djadja.Sardjana@gmail.com
http://www.slideshare.net/djadja
4-Nov-09
Nov- IMT MM-Biztel
MM- 1
2. Current Trend of
Telecommunication:
Multimedia Communication & IMS
VOIP
2m00
System Description & Concept
4-Nov-09
Nov- IMT MM-Biztel
MM- 2
3. Communications in the 21th Century
Universal Service usable
anywhere in the world
Global (Universal)
Service Provider
Personal Multimedia
Personal Services Variegated, High-quality
usable by anyone Multimedia Services
4-Nov-09
Nov- IMT MM-Biztel
MM- 3
4. Multimedia Services
Mobile Multimedia Broadcast
2M Remote Database Access
Video Internet medical
Conference Information
Access service
(High (Medical image) Video on Distribution
Video demand Mobile TV
384K quality) Catalog Services
-Sports
Video shopping -News
Conference WWW News
-Movies
(Low quality)
Weather
64K e-mail forecast
Electronic ISDN
ftp Newspaper Karaoke Traffic
information Mobile
32K Voice
Radio
Telephone IP Mail pager Sports
Conference Electronic information
16K telephony
Publishing
Leisure
etc Information
9.6K
Telephone Electronic Image
Mail FAX
2.4K
Data
1.2K Voice
Symmetric Asymmetric Multicast
Point to Point Multi Point
4-Nov-09
Nov- IMT MM-Biztel
MM- 4
5. Mobile Multimedia services
Business Mobile TV&Phone Public
Video Conference
Information transport system
E-Mail Guidance for
driving
DB System for old people
Mobile Multimedia
Communication
Private DB
Emergency
Information system
distribution
service
Music on demand
Electronic news paper Remote sensing
Karaoke Mobile TV & Control
on demand Video on demand Electronic book
Interactive TV Tele shopping
Interactive game In-home studying
4-Nov-09
Nov- IMT MM-Biztel
MM- 5
6. Challenges on legacy networks
Service deployment time (Time To Market) – competitive edge
High Capex and Opex on new services – vertical silos
Application 1 Application 2 Application 3
Management Management Management
Service Service Service
Capability Capability Capability
Integration Integration Integration
Vertical Silos in service deployment
Deployment of advanced & Value Added Services
Strategic differentiation from internet based services
Quality of Service (Operator VOIP vs. Skype)
Security
4-Nov-09
Nov- IMT MM-Biztel
MM- 6
7. Access network evolution
Developments in mobile access technologies
Evolved HSPA/HSPA+ enhancement (MIMO and 64 QAM modulation
42 Mbps on single 5 MHz carrier)
Evolved Packet System (EPS) – QoS and Bearer concepts
OFDM based technology - UTRAN Long Term Evolution (LTE), mobile
WiMAX
Increase
Increase in per consumption of
Mobile Broadband
user data rates multimedia
services
4-Nov-09
Nov- IMT MM-Biztel
MM- 7
8. Access network evolution
Development of fixed access technologies
Developments in ADSL and VDSL technology
Deployment of FTTx networks (FTTU - Fiber to the user)
More user data
rates than
wireless
technology
Increase in Ability to offer NGN and
per user data high data rate triple play
rates services offers
4-Nov-09
Nov- IMT MM-Biztel
MM- 8
9. Transport Technology Evolution
Transport layer evolving from ATM / FR to IP
Increasing intelligence in the transport layer
Enhanced security
QoS guarantee and enforcement capabilities
Flow based charging of differentiated services
Deep packet inspection capabilities
Service aware bandwidth management
4-Nov-09
Nov- IMT MM-Biztel
MM- 9
10. Core Network Evolution
IP Multimedia Subsystem
Access agnostic core network
Standardized environment for operators to manage IP Multimedia
communication sessions – e.g. Voice, Messaging, Sharing
Based on Session Initiation Protocol (SIP)
Approach to cost effective transition towards service centric world
4-Nov-09
Nov- IMT MM-Biztel
MM- 10
11. Service Delivery Evolution
Enterprise & Web Applications
Merging of Telekom, IT and Media
Gap
industries
Telecom Networks
Emergence of new services &
GAP between Services and Telecom
consumer behavior
Networks
4-Nov-09
Nov- IMT MM-Biztel
MM- 11
12. Converged Services
Multimedia services any time any where independent of
access technology !
Instant Content
Messaging Sharing Video
Sharing
Location
Services Push to X
Interactive
Gaming Services Presence
Next
Generation
Networks
Multimedia Security &
Seamless Mobility
Experience Personalization
4-Nov-09
Nov- IMT MM-Biztel
MM- 12
13. Next Generation Networks Evolution
Drivers
Societal and Business trends Convergence
• Internet is becoming a major enabler • Converged devices (Mobile, WLAN,
of communications Internet etc.) Connectivity
• Consumers are embracing • Converged services Ease of
computing, mobile and digital use
technology in their everyday life • Converged networks Reliability,
• Evolution of Business models require Security, Reduced OPEX/CAPEX
increased levels of personal mobility • Converged business models
Increased margins, Avoidance of
twin pitfalls risk
Access Technology Enhancements
• HSPA (High Speed Packet Access) – evolved
WCDMA
• OFDMA (Orthogonal Frequency Division
Multiple Access) – 3GPP LTE, WiMAX, MBWA,
ADSL/VDSL, DVB-T/H etc.
• Spatial Processing – multi-antennas Base
Stations supporting advanced spatial processing
4-Nov-09
Nov- IMT MM-Biztel
MM- 13
14. NGN – layered Architecture
Development towards Multimedia Service
NGN Layer Delivery
Converged Service Delivery - Service Delivery
Application Layer Platforms (SDP), Fixed Mobile Convergence
(FMC)
Common Service Control – IP Multimedia
Network Layer Subsystem (IMS)
Transport Layer All IP Transport
QoS enabled high bandwidth access
Access Layer technologies – mobile WiMAX, LTE
4-Nov-09
Nov- IMT MM-Biztel
MM- 14
15. Fixed Mobile Convergence (FMC)
Fixed Mobile Convergence (FMC) – Seamless mobility between
mobile and access networks
FMC is a key driver for IMS
IMS
High Bandwidth
Mobile Networks
Fixed Mobile
Multimedia Convergence
High Bandwidth
Fixed Networks
“One number” concept – A single number for fixed, mobile and
soft phones
Hosted IP PBX services – call groups, call hunting……..
4-Nov-09
Nov- IMT MM-Biztel
MM- 15
16. FMC Devices
PCs DATA Mobile
TVs PDAs
Upcoming
FIXED Device MOBILE • End user wants
Classes the my-service-
anywhere
experience
• New intelligent &
powerful device
Fixed Mobile
Phones Phones classes already
start to support
VOICE
this goal
4-Nov-09
Nov- IMT MM-Biztel
MM- 16
17. The Evolution to IMS Multimedia Applications
Video Movies
Music
Person-to-Content Ring tone
known usability patterns Photos
Internet Streaming
Text/Pictures
Download
HTTP
Video
SMS/MMS Active
phonebook
Person-to-Person Image
dominates traffic growth Text Sharing
Voice Presence
Push-To-Talk
MMS
SMS
Voice
4-Nov-09
Nov- IMT MM-Biztel
MM- 17
18. Example: Watch and Communicate service
• While out in town, Bob stopped by at the Jazz festival. He
made a short clip and would like to ask his friends if they are
interested to go to the evening performance.
• He checks the presence information of Alice and Dave.
• Bob opens a Chat session and sends the clip to his friends. He
asks if they are interested to go to the evening performance.
• Dave is watching TV, therefore the chat session is diverted to
his IMS enabled STB.
Communication services
Personalised content services
Group and context support
4-Nov-09
Nov- IMT MM-Biztel
MM- 18
19. IMS – a Standard-based Architecture for NG Services
Standard-
• IMS defines an open IP-based
service infrastructure where service
intelligence is located in the servers
and mobile devices.
• IMS as originally specified by 3GPP,
was aiming to enable real-time
multimedia services over the IP
bearer in GSM and W-CDMA
networks.
• 3GPP2 defined later the MMD for
CDMA2000 networks which is now
aligned with IMS.
• TISPAN provided the specifications
for DSL access.
• CableLabs provided the If IMS is not used:
specifications for the cable access
Multimedia communication at best effort
and now their work together with
3GPP to incorporate PC 2.0 Service orchestration can be complex
specifications into IMS release 8.
Service roaming can be difficult to implement
• Since release 6, interworking with
Provisioning and charging are service specific
WLAN is supported.
Compliance with LI requirements can be an issue
4-Nov-09
Nov- IMT MM-Biztel
MM- 19
20. IMS in Quadruple Play
Industry
consolidation and
End User alliances
=
experience
=
Service continuity Convergence at Service
Provider level.
Access to subscribed
services from any
device in the bundle
Common provisioning,
mgmt and billing
Common service
and subscriber
management
Fixed Mobile
Convergence
=
Converged Service
Architecture
Setup of the
appropriate QoS
and resources
4-Nov-09
Nov- IMT MM-Biztel
MM- 20
21. IMS-
IMS-SOA Architecture
Service Enablers: Service
• Provide functionality which can be used by other SOA Contract
end-user applications (ex. Location Service) UDDI
SOA AS
• Unaware of the context in which they are used. Only Schema
the consumer service is aware.
Service Bus SOAP/XML
• Handles the communication between IMS MLP
SIP
Application Servers and the Service Enablers and the Service Bus
communication with SOA Application Servers. MM7
SB API SB API
SB API
• Optimized for Server-to-Server communication
• Besides providing support for standard open GW AS IMS AS Enabler
protocols (ex. SOAP), may provide support for Native
Interface protocols (ex. MLP, MM7, SIP etc.)
CSCF
Service Orchestration IMS
Orig. network
JSR 281
• The consumer AS that invokes the Service Enabler
implements the SCIM function. An external Service
Broker may be used as well.
• IMS Service Enablers are invoked from SOA Heterogeneous Service Bus
domain through the GW AS. IMS-SOA Architecture
4-Nov-09
Nov- IMT MM-Biztel
MM- 21
22. Current Trend of
Telecommunication:
Multimedia Communication & IMS
VOIP
2m00
Operation Mode
4-Nov-09
Nov- IMT MM-Biztel
MM- 22
23. End-to-
End-to-end offer for IP-based
IP-
Convergent Models
IP-BASED NETWORK SOLUTIONS and SERVICES for BUSINESS TRANSFORMATION
SCOPE Offer
Multimedia Professional
Application Systems Products & IP Communications
Services
Solutions (IPC)
END-TO-END INTEGRATION & DELIVERY
(PS)
(MPS)
Operations
Control Layer Carrier-grade IP
Next Generation Support Systems networks (Cisco
OSS Networks (OSS) and
&
products)
Business Support
NG-OSS IMS Systems (BSS)
Data transport Network Enterprise IP
OSS/BSS networks
Next Generation
consolidation
Services
Business Voice
END
Mobile Fixed Network security
Access Access Solutions (BVS)
management
ADVANCED
LIFE CYCLE SOLUTION NETWORK PROFESSIONAL
SERVICES: INTEGRATION CARE SERVICES
4-Nov-09
Nov- IMT MM-Biztel
MM- 23
24. NGN Solutions : Application Areas
Innovative
ARPU INCREASE
Next Generation
Services
Fixed-Mobile
Broadband Convergence &
Multimedia IP Multimedia
Subsystems
(IMS)
PSTN Emulation
TDM voice
(CL4/CL5 replacement
switching
&
new lines)
OPEX REDUCTION
Traditional
4-Nov-09
Nov- IMT MM-Biztel
MM- 24
25. Product Strategy Evolution
Three evolution axes, open migration path instead of revolution
Next Generation Services enrichment with reduced Time to Market:
– Convergence services portfolio enrichment:
• Fixed Mobile Convergence and Multimedia over IP
1 • Video communication and Video Gateway Service
• Combinational services (POC, video/contents sharing)
• Personal Communication Realm - Unified Address Book
• Unified Communication
2
Evolution of NGN solutions toward open IMS standard:
– Full IMS Fix / Mobile convergent in compliance with Standards
3 Next Generation Operations Support Systems (NG-OSS)
4-Nov-09
Nov- IMT MM-Biztel
MM- 25
26. FMC voice services for Corporate
SIP AS i-SSW
SIP
MAP JTAP A
VCC AS
I SIP/ PSTN
HLR CAP H.323
Cisco IP backbone
Call Manager
MSC
PLMN
CPE WiFi AP
Cellular or DMT
not in WiFi
Cellular
Cisco IP
Cisco IP
phone
phone DMT
FMC user Enterprise site FMC user Enterprise site
4-Nov-09
Nov- IMT MM-Biztel
MM- 26
27. FMC voice services residential
MA SIP i-SSW
i-UDB
HLR P
VCC AS PSTN
CAP
MSC IP backbone
PLMN SIP
CPE WiFi AP
Cellular or DMT
not in WiFi
Cellular
POTS/ISDN POTS/ISDN
phone phone
DMT
FMC user
4-Nov-09
Nov-
FMC user
IMT MM-Biztel
MM- 27
28. Current Trend of
Telecommunication:
Multimedia Communication & IMS
VOIP
2m00
Roadmap
4-Nov-09
Nov- IMT MM-Biztel
MM- 28
29. Broadband Mobile Communication Roadmap
Broadband Mobile
Fixed Mobile Convergence
Network
From ITU: Broadband mobile communications toward a converged world
4-Nov-09
Nov- IMT MM-Biztel
MM- 29
31. Vision on IMS
Operator view User view
Common foundation for fixed, mobile and enterprise services New unified services combining
Cost effective and quick introduction of new innovative voice, text, images, video, games, etc.
services Presence information personalized by the users according
Service interoperability her/his preferences and terminal availability
IMS
Multi-vendor integration through standard architecture Services are Access and terminal agnostic
Key aspect for mass-market, person-to-person services Services presented to fit terminal and access situation and
Keeps charging relation with user capabilities
Adds flexible charging possibilities; offline and online, volume, Easy to use
time, per event, etc. Keep the services simple and fun to use
1.Operational Expenses Reduction
Backbone
Convergence
2.Unique services
2.Dual-mode Device Service offer between
terminal Convergence Convergence Fixed & Mobile
domains
IMS Convergence
3.Common platform for multiple services
4-Nov-09
Nov- IMT MM-Biztel
MM- 31
32. FMC Devices Trends
• End user wants the my-service-anywhere experience
• New intelligent & powerful device classes already start to support this goal
Fixed Mobile Convergence
DATA CENTRIC
driven by disruptive wireless
access technologies
Voice/Data Voice/Data
Convergence and CTI
by leveraging Internet as
Upcoming Convergence with multimode
Platform Device Classes broadband mobile access
VOICE CENTRIC
Fixed Mobile Convergence
driven by operators service
offering innovations
low mobility requirements high
4-Nov-09
Nov- IMT MM-Biztel
MM- 32
33. Current Trend of Telecommunication:
Multimedia Communication & IMS
Future IPTV
communication Case
5m14
Study
Conclusion & Final Words
4-Nov-09
Nov- IMT MM-Biztel
MM- 33
34. Djadja Achmad Sardjana:
Sardjana:
Pasar telekomunikasi yang stagnan akan terjadi persaingan
keras antara POTS operator dengan operator kabel dan Operator
Mobile/Wireless.
Mobile/Wireless.
Kebutuhan akan Broadband akan sangat meningkat dengan
perubahan penggerak utama dari akses kecepatan tinggi menuju
konten dan aplikasi yang mendukung.
mendukung.
Teknologi Mobile/Wireless akan berkembang pesat dan ada
dimana-
dimana-mana didukung oleh aplikasi/konten ysng semakin
lengkap, pengaruh besar dari konsumen muda (yang saat ini
berumur 10-20 tahun) dan semakin menjadi subtitusi dari telepon
10-
kabel.
kabel.
Munculnya kebutuhan pelanggan yang semakin kompleks,kompleks,
operator telekomunikasi (baca: telematika) memainkan peran
(baca:
yang sangat penting untuk memenuhi kebutuhan tersebut.
tersebut.
Teknologi IP berperan dan memacu kemajuan teknologi jaringan
pribadi, bisnis/perusahaan dan publik.
publik.
4-Nov-09
Nov- IMT MM-Biztel
MM- 34
35. Djadja Achmad Sardjana:
Kata kunci adalah mobilitas dan paket (kalau perlu mengubah
suara)
suara). Hal ini jelas akan membentuk perubahan pelayanan
sehingga ada transformasi dan transisi pada Service provider
sebagai berikut :
Migrasi ke teknologi IP dengan konsentrasi pada:
pada:
• Broadband VOIP
• Jaringan konvergensi IP
Merubah Model Bisnis dengan karakeristik:
karakeristik:
• Jarak bukan masalah (Distance is dead)
• Konten menjadi tiang penyangga bisnis bukan infrastruktur.
infrastruktur.
Pendatang baru dari IP-based Service Providers seperti
IP-
Google, eBay, Skype dan Yahoo akan muncul untuk
menawarkan pelayanan yang menarik.
menarik.
Pergeseran produk dan teknologi, terutama di bidang:
teknologi, bidang:
• Jaringan kabel/Wireline Jaringan tanpa kabel/Wireless
• TDM IP
• Voice Data (termasuk voice yang dijadikan paket data)
4-Nov-09
Nov- IMT MM-Biztel
MM- 35
36. How should technology Which distinctive
and innovation be technological
organized and competences and
managed? capabilities are
1 necessary?
6
Which
When, how and
Questions technologies
should be
where should new
technology be Technology 2 used to
implement
introduced to the product and
market?
Strategy Should service?
5 Answer 3
Should technologies
be sourced internally 4 What should be the
or externally?
level and timing of
investment in
Source: Burgelman, Strategic Management of Technology and Innovation technology
development?
4-Nov-09
Nov- IMT MM-Biztel
MM- 36