43. Business Schools
Limitations?
Most professors consult for large
companies
Most believe startups are small
versions of big companies
Most B-school
entrepreneurship programs
are side-shows
44. Incubators
a Reaction to the lack of Practical University
Entrepreneurship
1996
1959
2011
2005
> 100 incubators
globally
54. Tradition - Hire Marketing
Concept/!
Seed Round"
Marketing
Product
Dev."
- Create com
materials
- Create positioning
Alpha/Beta
Test"
- Hire PR agency
- Early buzz
Launch/"
1st Ship"
- Create
demand
- Launch event
- Branding
55. Tradition - Hire Sales
Concept/!
Seed Round"
Marketing
Sales
Product
Dev."
Alpha/Beta
Test"
- Create com
materials
- Create positioning
- Hire PR agency
- Early buzz
- Hire Sales VP
- Hire first sales staff
Launch/"
1st Ship"
- Create
demand
- Launch event
- Branding
- Build Sales
organization
56. Tradition - Hire Bus Development
Concept/!
Seed Round"
Marketing
Sales
Business
Development
Product
Dev."
Alpha/Beta
Test"
- Create com
materials
- Create positioning
Launch/"
1st Ship"
- Hire Sales VP
- Hire first sales staff
- Create
demand
- Launch event
- Branding
- Build Sales
organization
- Hire first Biz Dev
- Do deals
- Hire PR agency
- Early buzz
57. Tradition - Hire Engineers
Concept/!
Seed Round"
Marketing
Product
Dev."
- Create com
materials
- Create positioning
Launch/"
1st Ship"
- Hire Sales VP
- Hire first sales staff
Business
Development
- Write PRD
- Create
demand
- Launch event
- Branding
- Build Sales
organization
- Hire first Biz Dev
Sales
Engineering
Alpha/Beta
Test"
- Do deals
- Hire PR agency
- Early buzz
- Waterfall PD
-
Testing
58. Waterfall Product Management
Execution on Two “Knowns”
Requirements!
Product Features: known
Design!
Implementation!
Verification!
Customer Problem: known
Maintenance!
111. Thanks so much for listening
and let’s stay in touch!
@Djarjoura
www.danieljarjoura.com
h:p://www.linkedin.com/in/danieljarjoura
daniel@qanubin.com
slideshare.net/djarjoura