Combining AI and human creativity tends to be the fashionable preserve of tech or big cultural brands. But what about smaller historic, heritage brands? Aga is a classic British brand – hand cast and each one is unique. They've also got a shop in Spittlefields that I walk past on the way to the station, which got me thinking. The sagas created by the prototype were a little scary…but molten iron cast typography would be fun.

3. Today’s AGA is made in exactly the same way as it
always has been since 1922. Molten iron is poured
into moulds. It’s this technique that gives the castings
their characteristic surface – each one is unique –
and sets the AGA apart
from the ubiquitous
mass-produced
uniformity.

4. Data
Stories
Real
Authors
Machine
Learning

5. Aga Stories
362 likes
A story by @djc1805 #AgaStories #loremipsum
A user shares
biographical
details or just a
single image using
their social feeds A collaboration
between human
authors & the “neural
storyteller” machine
learning algorithm
A totally unique,
highly personalised
short story
Virtually cast in
the doors of a Aga
for social sharing
Physically cast in
the door of a Aga
for purchase
Potentially as a competition prize
Showcasing Aga’s texture & “Instagram aesthetic”
colour palette in Instagram Images & Stories
Using the style & language of known
authors (even the original “Aga Saga”
novelist Joanna Trollope?) but at scale
Combining biographical details or the
names of friends and family in a narrative
they can regenerate until they have the
perfect story