1.
Quick
Recipes
for
Social
Media
DJ
Chuang
@djchuang
|
djchuang.com
.BIBLE
Registry
@
BibleTLD.org
Social
Media
Church
@
SocialMediaChurch.net

2.
Social
media
is
about
people,
not
technology.

3.
Understand
the
Online
Context
• Instant
• Public
• Global
• Permanent

4.
Choosing
a
Recipe
• Who
do
you
want
to
connect
with?
• How
will
you
connect:
channel?
voice?
topics?
content?
frequency?
• How
much
Pme
for
social
media?
• How
will
you
know
if
it’s
working
-­‐
your
goals?

5.
Facebook
• Profile
–
best
for
individual
to
connect
with
family
&
friends
• Group
–
best
for
discussions
with
a
small
group
or
team
• Page
–
best
for
organizaPonal
or
brand
presence
• photos
&
text
that
trigger
social
acPons
(like,
share,
comment)

6.
Facebook
facebook.com/djchuang
• Browse
other
Pmelines
to
like
/
comment
/
share
• Connect
with
church
groups
• 5-­‐10
status
updates
/wk
• 10-­‐15
minutes/day
Voice:
casual
-­‐
be
personable,
real,
and
friendly

7.
Twi`er
• 140-­‐character
status
update
• “Share
ideas
and
info
instantly”
• Great
for
listening
in
on
public
cha`er
• Use
hashtag
to
monitor
topics
or
events
• Contact
brands
for
customer
service
@djchuang
• Quick
quesPon/answer
• Share
links
&
quotes
• MenPon
people
I
meet
• Schedule
tweets
in
advance
using
Hootsuite
or
Buffer
• 3-­‐6
tweets
a
day
• 10-­‐15
minutes/day
Voice:
public
-­‐
be
wi`y,
informed,
business
casual

8.
Google+
• Status
updates
with
text,
links,
images,
and/
or
videos
– Searchable
– Share
with
select
circles
• CommuniPes
• Google+
Hangout
– Video
chat
for
up
to
10
– Hangout
on
Air
for
100s
• Livestreamed
• Recorded
automaPcally
+DJ
Chuang
• Share
an
occasional
link
• Browse
communiPes
and
select
circles
• Browse
once
a
week
• 10-­‐15
minutes/week
Voice:
stay
in
context
–
be
passionate,
generous

9.
Linkedin
• Social
network
for
professionals
to
connect
for:
– Resume
– Jobs
– ConsulPng
– RecommendaPons
– Referrals
Voice:
professional
business
sekng

10.
Instagram
• Mobile
sharing
for
photos
and
videos
• Filters
• Crop,
Zoom,
Rotate
• Like
/
Comment
/
Follow
• Connect
to
share
on
Facebook,
Twi`er,
Tumblr
instagr.am/djchuang
• Share
photos
of
surprising
things
I
want
to
remember
• “A
day
in
the
life”
• 2-­‐3
photos/
week
Voice:
let
your
creaPvity
shine

11.
Pinterest
• Photo
sharing,
bullePn-­‐
board
style
• Most
popular
with
women
for
design,
fashion,
arts
&
crans
• Good
for
recipes
&
shopping
too
pinterest.com/djchuang
• Visually
share
my
interests:
– ideas
– Infographics
– social
media
art
– ex-­‐churches
– new
gTLDs
Voice:
collector’s
choice

12.
Choosing
a
Recipe
• Who
do
you
want
to
connect
with?
• How
will
you
connect:
channel?
voice?
topics?
content?
frequency?
• How
much
Pme
for
social
media?
• How
will
you
know
if
it’s
working
-­‐
your
goals?

13.
DJ
Chuang
email:
djchuang@gmail.com
phone:
949-­‐243-­‐7260
twi`er:
@djchuang
web:
djchuang.com
podcast:
socialmediachurch.net