ADPR 4300 - Session 1 January 18, 2012

1. EMERGING AND SOCIAL
MEDIA IN THE MARKETPLACE
MARQUETTE UNIVERSITY / SPRING 2012 / #ADPR4300

2. INTRODUCTIONS
THE SOCIAL MEDIA REVOLUTION
AGENDA /
/ COURSE INTRODUCTION
ASSIGNMENT
QUESTIONS
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3. INTRODUCTIONS
LETS GET SOCIAL
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4. INTRODUCTIONS
A little bit about myself first...
• Work for Laughlin Constable
• Offices in Chicago, Milwaukee and New York City.
• What are the best ways to reach me?
• E-mail: dennis.jenders@mu.edu
• Twitter: @djenders
• Cell Phone: (414) 759-6311
• Work Office: (414) 270-7178
• Office Hours
• E-mail me and we’ll setup an appointment
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5. INTRODUCTIONS
Social media is about being social.
• Do you own a smartphone?
• If so, what kind of device (Android,
iPhone, Blackberry).
• What social networks do you frequently
use?
• Facebook, Twitter, Foursquare, Yelp, etc.
• Share something personal.
• Something funny, a nickname, an
embarrassing moment on campus.
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6. THE SOCIAL MEDIA
REVOLUTION
Social media can be described as an emerging set of media channels and technologies that
have substantially changed the way individuals, communities and companies communicate.
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8. COURSE INTRODUCTION
WHAT TO EXPECT THIS SEMESTER
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9. COURSE INTRODUCTION
Lets set our expectations for the course.
• Be responsible and display respect.
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10. COURSE INTRODUCTION
Lets set our expectations for the course.
• Be responsible and display respect.
• Consider the media channels we are using,
and think twice before posting something
embarrassing.
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11. COURSE INTRODUCTION
Lets set our expectations for the course.
• Be responsible and display respect.
• Consider the media channels we are using,
and think twice before posting something
embarrassing.
• It’s not a lecture, it is a conversation.
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12. COURSE INTRODUCTION
Lets set our expectations for the course.
• Be responsible and display respect.
• Consider the media channels we are using,
and think twice before posting something
embarrassing.
• It’s not a lecture, it is a conversation.
• Grading.
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13. COURSE INTRODUCTION
Looking at the Syllabus...
• Explore the impact of social media.
• Study it’s application in marketing,
advertising and public relations.
• Build a firm foundation and understanding
of the core concepts, channels strategies
and tactics to successfully use social media
as part of an overall marketing plan.
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14. COURSE INTRODUCTION
Keeping your attention:
• We will break the class up into three 20
minute sessions:
• Session 1: Talk about the core concepts
related to the topic.
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15. COURSE INTRODUCTION
Keeping your attention:
• We will break the class up into three 20
minute sessions:
• Session 1: Talk about the core concepts
related to the topic.
• Session 2: Discussion and understanding.
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16. COURSE INTRODUCTION
Keeping your attention:
• We will break the class up into three 20
minute sessions:
• Session 1: Talk about the core concepts
related to the topic.
• Session 2: Discussion and understanding.
• Session 3: Case study and key takeaways.
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17. COURSE INTRODUCTION
Keeping your attention:
• We will break the class up into three 20
minute sessions:
• Session 1: Talk about the core concepts
related to the topic.
• Session 2: Discussion and understanding.
• Session 3: Case study and key takeaways.
• If time permits we will use the last 15
minutes to address any questions the class
may have.
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18. COURSE INTRODUCTION
Social media happens in real time.
• Occasionally we will use our remaining time
to discuss key events happening in the
world of social media or examples and case
studies of companies doing things well, or
horribly wrong.
• If you are interested in a specific topic or
happening feel free to e-mail me prior to
class and we can work it into the
conversation.
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19. ASSIGNMENT
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20. ASSIGNMENT
Homework before our next class:
• Sign-up for Twitter
• Think about branding, write a description, upload a profile picture.
• Consider customizing look and feel.
• Follow people (@MarquetteU, @DJenders, @AugieRay, classmates).
• Explore use of #hashtags, sharing media, trending topics.
• Make sure your profile is public.
• Send me an e-mail with a link to your profile by EOD Sunday.
• Become early adopters
• Discover Foursquare, Instagram, Wordpress, and LinkedIn
• Required readings from Augie Ray
• Social Media Marketing is Broken
• Four Ways to Fix Social Media Marketing
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22. QUESTIONS
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