6. CONTENT STRATEGY
• Business Objectives
• What are the primary business objectives?
• What channels do your consumers primarily use?
• Developing a Platform
• What channels will we be active in?
• Do we have content to support them?
• How do they work together?
• Telling a Story
• Duplicate content is frowned upon.
• Search engines, especially Google, like fresh content.
• Where do you need to be found? Where do you want to be found?
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18. ASSIGNMENT
• Create a Blog on Wordpress
• Requirements include setting up widgets.
• Send me an e-mail with a link to your blog.
• Will create a list on D2L.
• Submit Questions for Augie Ray:
• Questions are due by EOD (end of day) Thursday
• Required Readings:
• How to Choose Categories for Your Blog
• Technorati State of the Blogosphere
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