1. +
First thing first
 Give
me back your trip return slips please

2. +
Any idea what today is about
yet?

3. +
Branding

4. +
Spend a minute looking through
the following, how many do you
know?

5. +
What is a brand?
A
brand is a product or a range of products with a
unique and easily recognisable character
A
company logo is one way of allowing us to
recognise a company

6. +
Logos
 Can
you identify the following well known logos?

7. +
LOGO 1
LACOSTE

8. + LOGO 2
COCA COLA

9. +
LOGO 3
NIKE

10. +
LOGO 4
MERCEDES-BENZ

11. +
LOGO 5
HELLY HANSEN

12. +
But …..
 Its
not just the logo which get the bigger
companies a good reputation
 There
are other features which encourage buyers
such as
-
packaging
-
taste
-
advertising
-
And slogans

13. +
Slogans
A
lot of companies use slogans to advertise their
product
 These
are designed to be catchy and immediately
recognisable to the consumer
 In
pairs, or a small group complete Exercise 1 on
Slogans
 You
will have 3 minutes to complete this task

14. +
15
26
37
48
1
2
3
4
00 03 00
2 59
Hours
Minutes
Seconds

15. +
15
26
37
48
1
2
3
4
00 02 00
1 59
Hours
Minutes
Seconds

16. +
15
26
37
48
1
2
3
4
00 01 00
0 59
Hours
Minutes
Seconds

17. +
Answers
 1.
Eat fresh – Subway
 2.
I’m lovin’ it – McDonalds
 3.
It gives you wings – Red Bull
 4.
Taste the rainbow – Skittles
 5.
Because I’m worth it – L’oreal
 6.
Snap Crackle Pop – Rice Krispies
 7.
The best a man can get – Gillette
 8.
Connecting people – Nokia

18. +
Answers
 9.
Have a break – Kit Kat
 10.
Finger lickin’ good – KFC
 11.
Once you pop you can’t stop – Pringles
 12.
The mint with the hole – Polo
 13.
Melts in your mouth not in your hand – M&M
 14.
Where do you want to go today – Microsoft
 15.
Just do it – Nike

19. +
Benefits of Brand Names
 Brand
Loyalty
 Customers
buy the product
again and again as they know
the name and like it
 They
believe that this make is
better than other similar
makes so buy it instead of
them

20. +
Some people just get into the
groove of the same thing

21. +
It’s cheaper to keep customers
than find new ones



Company can charge higher
prices as customers
automatically link the
product to quality
This is called charging a
premium price
They would relate new
products to older ones
which were successful /
popular

22. +
OWN BRANDS
 These
are products which are sold under the
brand name of a supermarket chain or other
retailer
 Examples
– Tesco, Boots, Marks & Spencer,
Wallmart, Sultan Centre etc..

23. +
BRAND V NON BRAND
 Do
the branded products really taste better than
the unbranded?
 Would
them?
 We
you be able to tell the difference between
are about to find out – lets take the TASTE
TEST.

24. +
TASTE TEST
 You
are going to sample branded and non branded
products, crisps, water, coke, ginger biscuits,
cornflakes
 Once
you have tried and tasted each you will
complete a questionnaire answering 1) which one
you think tasted better and 2) which one you
think is the branded product

25. +
Try one range of products at a
time and record your findings

26. +
So how well do you know your
brands, and is it really worth
the extra, or are you all just
taken by the marketing hype???

27. +
Results from the taste test
✔
✔
✔
✔
✔

28. +
Homework
 Chase
up notes on the blog

29. +
Later 