Learn more about BlueSkyFactory.com According to the Direct Marketing Association, email marketing provides a higher return on investment (ROI) than any other marketing channel. In 2009, it returned $43.62 for every dollar spent, and it’s expected to return $42.08 in 2010. Now, with the power of social media to complement this timely, targeted, and measureable channel, email marketing will help you drive sales, create brand awareness, build customer relationships, and extend your marketing message more easily than ever before. --- The savvy email strategist is incorporating social media into their marketing mix, and it’s important for you to integrate and find a balance with email marketing, social media, and other online channels. In this webinar, DJ Waldow will discuss new media strategy and how social media and email marketing can work together to build your business. You Will Leave With a Full Understanding Of: * ROI associated with direct marketing email spend * Email consumption levels by social media segments * How social media is powering email marketing * How, in turn, email marketing is powering social media * 7 keys to effective cross-pollination of email marketing and social media * 6 steps you, as an executive, can take today to maximize your email marketing ROI

1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance DJ Waldow Director of Community EMAIL MARKETING & SOCIAL MEDIA: LIKE BATMAN & ROBIN

2. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .

3. FREE STUFF! (EBOOK) blueskyfactory.com/meng

4. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY

8. OFTEN LIVE IN DIFFERENT SILOS EMAIL MARKETING SOCIAL MEDIA

10. EMAIL MARKETING SOCIAL MEDIA

12. For more details, visit Mark Brownlow's No Man Is An Iland Blog

13. For more details, visit the Nielsen Blog

15. $43.62

16. $43.62 … assuming you do it correctly…

17. TWEETAWAY TAKEAWAY According to the DMA, the ROI on email marketing in 2009 was $43.62. Not bad, huh? #MENGonline

18. http://www.flickr.com/photos/ryanready/464022588/

19. CHARTS, STATS, GRAPHS!

20. CHARTS, STATS, GRAPHS!

21. TWEETAWAY TAKEAWAY If you are active in social networking sites, you are more likely to consume email at a higher rate #MENGonline

25. TWEETAWAY TAKEAWAY Nearly every social networking site requires an email address to register. Think about it. #MENGonline

28. 55+ EMAIL NOTIFICATIONS

29. EMAIL MARKETING POWERS SOCIAL MEDIA & SOCIAL MEDIA POWERS EMAIL MARKETING

30. Learn how to add this email sign up widget to your Facebook page

31. SOCIAL MEDIA DRIVES EMAIL MARKETING

32. SOCIAL MEDIA DRIVES EMAIL MARKETING

33. EMAIL MARKETING DRIVES SOCIAL MEDIA

34. EMAIL MARKETING DRIVES SOCIAL MEDIA

35. TWEETAWAY TAKEAWAY If executed effectively, email marketing powers social media & social media powers email marketing #MENGonline

38. INCLUDE

39. NATIONAL GEOGRAPHIC

40. CARTER’S

41. URBAN OUTFITTERS

42. SPREADSHIRT

43. MAKE IT EASY

44. PETCO

45. BE CREATIVE

46. BON APPÉTIT

47. ASK

53. TELL ME WHY

60. PROVIDE INCENTIVE

65. OFFLINE

70. TWEETAWAY TAKEAWAY 7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline. #MENGonline

71. 6 Steps That You (The Executive) Can Take Today

72. 1. PARTNER WITH AN EMAIL SERVICE PROVIDER (ESP) (Subtle, huh?)

73. 2. SIGN UP FOR PEER AND INDUSTRY EMAILS

74. 3. CREATE YOUR SOCIAL MEDIA PROFILES

75. 4. LINK EMAIL MARKETING TO SOCIAL MEDIA

76. 5. TEST. TEST. TEST.

77. 6. MEASURE ROI $43.62 … assuming you do it correctly…

78. WRAPPING UP

80. IF I WASN’T, LET’S TALK FURTHER